STUDENT PROJECT: IKIRU GEAR BRAND VIDEO

For extra credit, I designed a compelling brand awareness video focusing on the emotional connection of the potential customers who would be interested in sustainable apparel. The script personifies Earth as both a mother and place where the Adventurer in all of us can experience some of the most awe-inspiring moments nature has to offer. Ikiru Gear is devoted to protecting the Earth, because we believe she holds our next great adventure. Quality, environmentally conscious apparel that sustains LIFE.