The Rise And Fall Of Ed Hardy: A Case Study In Over-Saturation

Ed Hardy, no matter if you're a child of my generation or a zoomer, we all know the patented signature logo. Thanks to a recent resurgence, Ed Hardy has ingratiated itself with the newer generation, all be it on a smaller, more retro level.
Despite including this in the rise and fall of a streetwear brand series, I gotta ad the disclaimer that Ed Hardy is not stretwear, it never has been streetwear and never even tried to be. But they did occupy an interesting spot in couture, at a moment when genre lines were meshing and something new was in the process of being born.
But what roll exactly did Ed Hardy play in the streetwear movement and what was the reason for their fall off? Well, lets find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall and sorta rise again of Ed Hardy.
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@genevievehawkins9856]

13:04 i loved ed hardy art ❤

[@taurusdaevidriv]

2000s & early 2010s around my area (NY/NJ Metropolitan), Ed Hardy along with other brands like Affliction, Famous, Tap Out, & to lesser extents Ecko, Abercrombie & Fitch/Hollister (& even lesser extent American Eagle, & Aeropostale) were all the epitome of suburban "douche bag," loud, obnoxious, club/bar hopper, MMA wannabe/enthusiast, Jersey Shore types.....crazy times & era, but they were fun tbh & did have a role to play in many ways of culture!! Salute on the awesome work & content!! 👍

[@takeflight2142]

I agree, as degenerate as they were, they were fun. 😂

[@doomlegume5219]

This was an informative video! Thanks.

[@takeflight2142]

Glad you enjoyed it!

[@diggs6361]

I remember when every street I came across was Ed Hardy and I'm from South Africa shit don't come easy here 💀💀

[@genevievehawkins9856]

10:17 i love wallet chains 😂😂

[@KGEntertainment777]

Another hidden gem channel giving me the history on all the brands i wore/wear. I wore Ed Hardy in middle school and i wore Ecko and didnt know the history thank you Nate

[@takeflight2142]

Glad we could help out

[@mrpersianality6363]

I loved this style

[@chinodbz223]

True Religion Ed hardy Von Dutch crazy times

[@Dollar-Discourse]

You have a lot of potential, take your 7 seconds intro out, change up your editing style, and you'll see the growth you've been grinding for!

[@takeflight2142]

Always looking to improve, what edit changes would you suggest?

[@Dollar-Discourse]

@@takeflight2142 pacing could be better, I have some videos I can send you to help on that. What’s your discord?

[@takeflight2142]

I don’t have a discord, should probably set one up 😂 you can email them to [e-mail]

[@theawakening316]

That trend hit hard especially during that rockstar era

[@takeflight2142]

Yeah it was so trendy that it hit hard when it was introduced but fell off like a rock when the trend got old 😂

[@tbj4855]

@@takeflight2142😂😂😂

[@stanjuice]

Damn, that Avocado joke got me👏🏻

[@takeflight2142]

😂

[@jaybruno3571]

You need to do Mecca, Pure Playaz, Lugz, Mountain Gear (Boots), Bear USA (bubble coats from the 90s), Dada 😊

[@takeflight2142]

I got a ton of old school brands in the works

[@jaybruno3571]

@@takeflight2142 awesomeness

[@Tofuuu86]

That tattooing scene you showing was not from japan but from the Philippines in the province of cordillera which is ancient kalinga tattoo.

[@ambereverson8692]

I still love sailor jerry and ed hardy for their iconic tattoo art. I have a few ed hardy clothing pieces but its more love of an artist than following a fashion trend.

[@genevievehawkins9856]

So sad i always loved #edhardy stuff

[@EyESkeTch1]

What Happened to Von Dutch? Please Update!

[@takeflight2142]

I was wondering if I should consider they had a long ass series already, but I think I might do it anyway

[@DRJRchattanooga]

Death whistle of a wife…. Classic.

[@takeflight2142]

😂

[@ojman000]

Big T bazaar 🤣🤣🤣

[@takeflight2142]

Ayyyyyyy 😂

[@itsking2u]

Man's said batty boy 💀☠️

[@takeflight2142]

I forgot about that part 😂

[@joelashadali]

Again the customer decides what is hot

[@beachcity562]

I only like the Ed Hardy shoes

[@Dogbreath921]

The mohawks. Ahahaha

[@takeflight2142]

Yeah it got bad at one point 😂

[@premeviews]

Ed hardy got his style from Jerry Norman

[@premeviews]

You know who i meant though lol. Im a big fan of sailor jerry

[@takeflight2142]

Yeah I mentioned Sailor Jerry in the video

[@Lizzybirds40]

We don’t even get the good stuff from USA. The ed hardy over there have much better clothing.

[@joelashadali]

Iconix bought up alot of dying brands