The Soft Pink Truth - "La Joie Devant La Mort" (official music video)

"La Joie Devant La Mort" by The Soft Pink Truth, taken from the album Is It Going To Get Any Deeper Than This?
Video directed by Tom Borax.
Listen to more from The Soft Pink Truth's Is It Going To Get Any Deeper Than This?:
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The Soft Pink Truth is Drew Daniel, one half of acclaimed electronic duo Matmos, Shakespearean scholar and a celebrated producer and sound artist. Daniel started the project as an outlet to explore visceral and sublime sounds that fall outside of Matmos’ purview, drawing on his vast knowledge of rave, black metal and crust punk obscurities while subverting and critiquing established genre expectations. Asked to explain his new album’s gauntlet-throwing title Is It Going To Get Any Deeper Than This?, Drew Daniel says: “Years ago a friend was DJing in a club and a woman came into the DJ booth and asked ‘is it going to get any deeper than this?’ and the phrase became a kind of mantra for us. What did she really want? This album was created as an attempt to imagine possible musical responses to her question.”
Director Tom Borax explains the making of the video:
"My interpretation of Drew’s interpretation of the lyrics and his feelings about the pandemic and its effect on us was that the video (and song) should be celebratory but an odd celebration, an embrace of life and “joy” but within the confines of a choked social life and less access to “joy” as we might usually regard it.
In the initial clips in the woods Drew was always shot from behind making him less “Drew” and more generic - a leather-clad guy in the woods….dressed for the bar but not in a bar….in the woods, cruising yes but no “johns” or destinations are ever suggested.”
Once in the bar, the ball spins and the music is pumping but you’re alone in the place. The toilet stall is empty and the tv receives no signal from the outside world.
The presence of Jamie, representing the lyrics, isn’t “broadcast” from the outside world like a TV signal, but from someplace “inside” like a ghost.
When the string section comes in we see Drew in full and from the front clearly, yet he wears shades and then next covered by a red hood and further still under a goat mask. The protagonist remains “obscured” somewhat but when the accomplices enter they are more explicit - we see faces and the dancing is more lascivious. It all seems to grow more celebratory - yet there is no party, everyone is alone - the montage and dancing suggests high energy and celebration yet the viewer can’t confirm that anyone is together at all. The party is solipsistic? A skull hangs over the bar - death.
The last shot of Drew in the woods - instead of turning or walking away from the camera as before - Drew comes towards it. An embrace of the lyrical message?
At the end when Jamie leaves the frame, he gets up from his “ghostly task” - to deliver the message to Drew (us): la joie devant la mort."

[@cadenmeyer414]

Very strong contender for album of the year imo

[@lanausea1335]

Cruising time!!!

[@marcom1510]

Il rentre dans la tête et ne ressort pas ! 🤩

[@varondandy]

Disco Goth 🖤 So powerful

[@sambruce8502]

It’s shit

[@MoonTrent]

The vinyl sounds so great Drew!!

[@klakkinkittykat]

💯

[@edapodaca4766]

suer cool

[@AirBallers31]

Hey Jamie