A BRILLIANTLY SIMPLE STRATEGY for GROWING YOUR LAWN BUSINESS
Vložit
- čas přidán 21. 06. 2024
- I firmly believe the most effective marketing strategies are the ones where you are delivering real value to your potential customers. It’s too easy to get lost in the weeds when you’re promoting sales and just running ads. I understand those strategies are effective, but what if you took a different approach where are you truly offered value to the people you were interacting with… most like your businesses that have been around for any length of time, probably have it on tap gold mine updated on potential prospects for their business. These are clients that have reached out over the years and maybe nothing happened with them, but are we marketing to those clients throughout the year? When it comes time to grab my lawn care business, this is going to be my strategy for bringing in a lot of additional work.
STARTING A LAWN BUSINESS? RESOURCES HERE👇
📬 postcard resource: www.turfprosacademy.com/post-...
👨💼 full lawn business startup course: www.turfprosacademy.com
⬆️ rate increase letter: www.turfprosacademy.com/rate-...
THESE PARTNERS MAKE RUNNING MY COMPANY A BREEZE
⚡️ Yardbook; schedules, invoices, organizes my business: www.yardbook.com
💰 Gusto is the EASIEST most AFFORDABLE payroll service available: GET $100 OFF here: gusto.com/d/jonathan12bbc222
I LOVE THESE TOOLS:
🔨 For pruning: amzn.to/3hCWYPJ
🧰 Every day carry: amzn.to/34n8YlV
🥾 My boots: amzn.to/3sXaCoo
MY STORY:
In 2016 I had been in law enforcement for 7 years.
I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more, and I was silently suffering. I knew I was selling myself and my family short.
I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.
My lawn business changed my life.
I control my own schedule, control my own income, and I am proud of what I have built; a business that supports me, my family, and some employees.
If you are a lawn care business owner, this channel will be a valuable resource for you.
This really is a great industry to be in, and I hope that by documenting my journey it will help you.
-Jonathan C. Christian
I hate posting my own success stories, because I feel like I am boasting. However, I am not, I am simply trying to share that I have been following your advice for the past few months and everything, EVERYTHING, you have been saying has come to fruition.
In one of your videos, you mentioned, "I don't have to have a CZcams".....or something like that. That your income, work, everything you do comes strictly from cutting grass (your business). That was awesome. It makes me feel like you are preaching from actual experience.
It's my first year doing lawn work, and I am currently at $2400 a month in revenue, just cutting grass. I know that is not much, but I have more peace than when I was a trucker making $100k+ a year. I haven't even started upselling for mulch, sod & or landscaping.
Finally, like I said, this is not to boast. It is to provide a testimonial to others watching this channel that what this man says is TRUTH. Be patient, follow God and pay attention to what this man is saying.
Thanks brother
Brother, you keep posting your success here. I want to hear about it, and so does everyone else in this community. I’m behind you. Keep doing the right things day after day after day. Eventually you will look up wonder how in the world you made it so far. 💪🏼
@Truealarmer Well said! I've learned a lot from Jonathan over the last year or two. I've been in the mowing business for several years and because of this channel, I'm finally timing each lawn and quickly finding out my prices are not equal across the board. I'm making a killing on a few lawns but making the bare minimum on others. I'll be trimming up my client list at the end of this season and I think I'll have less stress next year staying small and maximizing my profit during working hours.
This is gold 🙌🏽
Boom 💥
Email marketing has always been a hard one to wrap my head around. Personally I never open them, I guess maybe the older generation still does? I get so many each day, and I definitely don’t go to my email to learn or buy things, maybe that’s just me.
I can see text working much better.
When you put out Good Content/Energy it comes back to you. Thanks for all you do for this Community of Lawntrepeneurs! I am grateful and growing steadily!
Thank you for this idea I think it’s geat and will definitely be trying this when I’m ready
Good info!
What’s your guys policy for mowing in the summer. Trying to decide whether each lawn needs it this week is a disaster.
@floridaturfpros man your videos are awesome thanks for the great content. I’m new to lawn game. First season in doing it part time while working ft job planning on going full time this next year. I would love to see a video, on how you attacked your first full time year. Like did you take all clients that called you, or did you focus on density right off the rip, how big was your service area in the beginning.i have the ability to be choosy right now because of my ft job but I’ve already got about 22 properties as of now. Been very selective on what I take and where I take them
I have saved this comment to do a video on this topic very soon.
SOLID... What email marketing service do you plan on using?
I've used MailChimp in the past, but will be exploring all options.
I completely agree. I just struggle on how to gather more information from a customer when your schedule is full. Maybe there will be openings later this year or next year. So what is the best advice to gather information from a customer on the initial phone call?
You need to be collecting name, phone number, property address, and email address from every prospect. What CRM are you using?
@@FloridaTurfPros Yardbook. I just wasn’t sure if it was proper business etiquette to still collect that information if you knew you could not take on that customer at that time.
What tips/advice would you give someone who is going from solo to hiring an employee?
I will do a video on thos
@@FloridaTurfPros thanks. I’m here in central Florida, full schedule and if I want to make more/get a different challenge I need to hire. Looking to hire Jan-Feb. thanks!
Great strategy.
How would you feel about selling all of your contacts? I ask because when I moved from Tampa to Tennessee, I too had thousands of contact emails from over 25 years of business. I sold off some equipment and some accounts before I moved, however, I had never Even thought of selling the contact info.... Thoughts?
A substantial amount of the value of your company is in those contacts. Most any merger or acquisition that is one of the first things they want to know. I would look really hard at how you could wrap that up with a bow and sell it.
@@FloridaTurfPros I sold my account list back at the beginning of 23. I never thought about selling the information of former/potential clients. Dang! Live and learn, even at 55
Hiring peope is too much of a pain in the ass anymore..
It's definitely challenging, although I have had good success lately.
Do you use mail chimp?!