EMPOWERED - Achieving Extraordinary Results with Ordinary People - Marty Cagan

Marty has had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What he has learned is that there is a profound difference between how the very best product companies create technology products, and the rest.
With a grateful nod to Ben Horowitz’s classic Good Product Manager/Bad Product Manager, in this keynote, Marty gives us a glimpse into some of the important differences between strong product teams and weak teams.
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[@ramyaram]

Wow. This is top notch!!. Truly enlightening!!.

[@JJHau]

Time and time again Marty hits the nail on the head as he describes the primary cause of the dysfunction that exists within companies that don't have empowered product teams. It all starts with a CEO that understands and allows Product teams to do the job they were hired to do. I'm so encouraged by Marty's insightful remarks and his message powerfully resonates with nearly all companies that want to have any chance at being successful in building enduring value.

[@fevesvfr]

Since the slides have not been captured on camera, may I suggest a link in the description?

[@IsraelPadillaC]

Loved the "No assholes rule" and the bit about learning how to do product right searching for someone who has done it before, knows how and is willing to coach you. Great talk.

[@evehong2944]

I wonder if anybody realizes how all these Stanford / Palo Alto people talk about ordinary people but spend their time stroking and hiring each other. They all come out with books promoting some bullshit, fad, comceptual tool that rehashes 40 to 50 year old principles, and they all come out of the dot com bubble era discounting both the timing, luck, and hysteria factors of their success.
It's like a Japanese survivor of Iwo Jima giving you a recipe on how to survive violent, close combat because he's one of the 1% that was still alive afterwards.
There's a huge huckster factor here.

[@user-wt8zn4jj7w]

Continous Discovery Habits by Teresa Torres is a great read if you like what you hear on this talk

[@tombjornebark]

Boiling it all down doesn't this come down to building products you want to use yourself

[@enzusYT]

But you're not the user, or not most of the time or not the only one.

[@tombjornebark]

@@enzusYT I said products you want to use, not that you are the end user.

[@enzusYT]

@@tombjornebark Well but wanting to use a product doesn’t assume that you have a need that that product can satisfy? I might design products that I would never need to use as an end user.

[@tombjornebark]

@@enzusYT I am not saying that you need to have a leg chopped of in order to design a prosthetic. But you could always ask yourself the question if my leg was blown off would this be the first product I would buy. Second question would be, would I recommend this to my family and friends.

[@enzusYT]

@@tombjornebark okay but the whole point about user research in the user design is that you need to ask, or better, let the affected user try the prosthetic and see if it works and how they use it. Because no matter how much we try, we cannot know what’s like unless you have a chopped leg.