How the alternative to Google Analytics was built

One July 1st, 2023, Google Analytics made a significant shift. No more Universal Analytics. Anyone using Google Analytics had to switch to a similar, but also different product by Google: Google Analytics 4.
That caused a lot of founders to look around for other solutions this past summer and one of those solutions was Fathom Analytics.
For me personally, it was a little odd using a Fathom product given that my last startup’s name was also Fathom, but this Fathom is a much better product 🤪
Fathom Analytics is a small company led by Paul Jarvis, who wrote the book, Company of One. Fathom has never raised any capital and as Paul puts it, has revenue between “a million and a billion”.
I had the opportunity to chat with Paul for 30 minutes and deep dive into how Fathom Analytics started, how it’s grown, and why it exists.
Read the full deep dive here: www.joinstatio...
Try Fathom Analytics out for free: usefathom.com/... (is an affiliate link and I do receive some credit if you sign up or purchase anything)
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Try Fathom Analytics out for free: usefathom.com/ref/NMVBTP
Note: this is an affiliate link and I do receive some credit if you sign up or purchase anything