How to Maximize User Research Insight (Jakob Nielsen keynote)

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  • čas přidán 11. 01. 2017
  • Jakob Nielsen discusses how to base design changes on valid UX research methods and gain the biggest ROI from the usability investment. (From the UX Conference in Las Vegas.)
    Watch the first part of this talk:
    • Web UX 2016 vs 2004 (J...
    Learn more about our conferences: www.nngroup.com/ux-conference/
    Read Jakob's in-depth article about how to get valid results from user research: www.nngroup.com/articles/ux-e...
    Jakob Nielsen, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting.
    #UX #userresearch #usability
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Komentáře • 9

  • @nancyjain9835
    @nancyjain9835 Před 5 lety +8

    "Designers propose but users dispose!", very useful and very interesting points

  • @Keymedium_com
    @Keymedium_com Před 5 lety +1

    Excellent input and talk! Thanks for sharing.

  • @hermitthelog6758
    @hermitthelog6758 Před 5 lety +1

    6:01 is my new favorite dance move

  • @paulodonovanmusic
    @paulodonovanmusic Před 2 lety

    Since audio quality does not fall outside of UX, maybe a filter (on the buzzing sound on the vocal) would not go amiss here

  • @chidinmaukohakalu4558
    @chidinmaukohakalu4558 Před 5 lety +1

    Is there point where he talks about where and how the insights will be used?

  • @Observe411
    @Observe411 Před rokem

    It’s ironic that a presentation about UX has bad audio. Lol :)

  • @benjaminscholz2427
    @benjaminscholz2427 Před 6 lety +4

    this guy is so overrated. every talk of him is just common sense and superficial psychology.watched a 1,5 hour google talk of him & regret every minute of it. thanks for sharing anyways.

    • @laiheunglam9113
      @laiheunglam9113 Před 2 lety +1

      Benjamin have you heard of "Common sense is not a gift, it's a punishment. Because you have to deal with everyone who doesn't have it"? or "Simplicity is a difficult thing to achieve" by Charlie Chaplin? People are complicated animals...

    • @abhishekjadhav4572
      @abhishekjadhav4572 Před 2 lety

      Not just what Lai said, but you CANNOT just assume stakeholders have "common sense". Your job isn't to create designs and do research, it is to implement those designs AFTER the stakeholders "okay" it, which in itself can be a very mentally taxing process.