I see that you’ve combined traditional and modern strategies in small business marketing. Having the best of both worlds and not focusing on only one technique can be tough, but I guess it’s still draws out the best results.
Its not a marketing strategy but a marketing communication strategy. These are two different things and its important to know for all the people who wants to use this video.
+Wesley Dubbink That depends on how you define it. There are very blurry lines between marketing, communication and marccom IMO. Communication is the transfer of data between people which advertising/marketing includes so in that sense everything is outward communication.
+kurrethegs You guys are both in the same page. Marketing strategy is the technique used to reach out for possible consumers to convincing them into purchasing your products. Similarly, communication is to broadcast the information of the product you have in a rhetorical manner in order to gain as much costumers as you can. They have insignificant differences!!
I agree that the "Host-Beneficiary Relationship" is truly a great way to create a win-win relationship with those that already have access to your target market. There's a million different ways that you could arrange your relationships so that you aren't taking unethical advantage of them. In the arrangement, you must make sure that the other party wins, their customers, and your company.
and flyer in cafes or restaurants or just glue it some were. you would be surprised. just ask owner if you can put flyers on the tables next to a price list( in eu we have it, dont know about us) or on a bar some were in the corner. works like a charm in towns
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The only question is..how to get the 'buy-in' of the customers in case of sms and e-mail campaigns? I'd rather assume in 90% of cases they'll say 'NO' to whatever you'd like to send them..
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I love your channel! Just what I needed to learn now! I enjoy a lot of the remarks too! I'll be checking out some more of your rock star videos, please check out mine too! Thanks and God bless!
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It's 2020....your info (especially the Social Media distinction) was so accurate and has stood the test of time! Subd
I see that you’ve combined traditional and modern strategies in small business marketing. Having the best of both worlds and not focusing on only one technique can be tough, but I guess it’s still draws out the best results.
Thank you very much Ian. Honestly i have used over 5 of your videos to train my staff. You are a great teacher and mentor. I am sharing endlessly...
Its not a marketing strategy but a marketing communication strategy. These are two different things and its important to know for all the people who wants to use this video.
+Wesley Dubbink That depends on how you define it. There are very blurry lines between marketing, communication and marccom IMO. Communication is the transfer of data between people which advertising/marketing includes so in that sense everything is outward communication.
+kurrethegs You guys are both in the same page. Marketing strategy is the technique used to reach out for possible consumers to convincing them into purchasing your products. Similarly, communication is to broadcast the information of the product you have in a rhetorical manner in order to gain as much costumers as you can. They have insignificant differences!!
I agree that the "Host-Beneficiary Relationship" is truly a great way to create a win-win relationship with those that already have access to your target market. There's a million different ways that you could arrange your relationships so that you aren't taking unethical advantage of them. In the arrangement, you must make sure that the other party wins, their customers, and your company.
Well said - take care - Ian
Awesome video for IB Business Management students! Thank you!
Thanks in a million.
2 minutes in and I’m hooked
Great video, great information, but it's very quiet. Thank you for publishing
and flyer in cafes or restaurants or just glue it some were. you would be surprised. just ask owner if you can put flyers on the tables next to a price list( in eu we have it, dont know about us) or on a bar some were in the corner. works like a charm in towns
Informative video. Thank you
Excellent points for affordable business marketing. enjoyed the video.
Trying to get my business off the ground this year. Thanks for the great advice.
Good Luck Anahi! Don't ever give up.
Spot on! Thanks for sharing Ian. Now that we're in 2017, I'd def include Twitter & more!
I like seeing how the change in the world is happening! There are just so many hungry visionaries!
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Awesome video, very informative!
Seeing a lot of businesses use SMS as a way to follow up for an online review. Open rate is wayy better than email
Saving this URL to watch later
I loved this video. I've shared it on my blog!
DeAnna Troupe Thank you DeAnna. Very much appreciated.
You're welcome!
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Thanks, gonna look into the SMS/email marketing
I like the idea that was presented here.
The only question is..how to get the 'buy-in' of the customers in case of sms and e-mail campaigns? I'd rather assume in 90% of cases they'll say 'NO' to whatever you'd like to send them..
Hello Ian,
Thanks for sharing the valuable information with us. Keep up the good work :)
Very informative view s and ideas great
Is it possible to do email marketing without buy in?
Love it! Need more info like this!
thankyou, such a nice video ! loved it :)
I agree ...some good points Ian...appreciate your perspectives...
Thanks! Take care
Great great thanks to you Sir
hi.. very good video thanks.. by the way, what business are u doing right now?
Fantastic Presentation & Training Ian! :D Keep up the great work :)
Thank you very much. Take care
great info on correct time👍👍
Smart Strategy. Thanks for the tips!
Useful video thanks
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SpinClicks is a new site that’s geared toward beginner advertisers. You can also win their stuff when you advertise too!
Very informative.
This is helpful. Thank you
#1 is usually a pay to play nowadays 😐
helpful, better with some details of how to do
Excellent video.
VERY NICE & AMAIZING AND WONDERFUL TEACHING TEACHNIQUES SIR WELL DONE WE NEED SOME MORE VIDEOS PLEAS.
Thank you. I plan on doing more in the future.
Nice sir
great video !
thanks man,.,.,.
actually .. you gooooood thanks
+ziko hope Thanks!
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Business owners demand a lot more advertising options. The current market is so saturated. Don't you think?
Yes I do. In fact I think content shock is stopping companies from using the most effective marketing tool - people - face-to-face with customers.
Thank you
Good stuff.
Amazing Information!
Even 6 years later.
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great!
Ian have advertisement idea can I run it pass you ian
cool stuff
Thanks a bunch.
Top Super good and Coole information.Nice Video.Pretty.Geweldig.Bravo.
THanks!
Interesting information Ian
+DIVINE VALKEY Thanks Divine. Keep in touch.
vvvv good
I love your channel! Just what I needed to learn now! I enjoy a lot of the remarks too! I'll be checking out some more of your rock star videos, please check out mine too! Thanks and God bless!
+Marta Daniels Thanks Marta. I will definitely check yours out.
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Hey Ian, great content! I've sent you an email.
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