How To Write Engaging Nonfiction Books With WRITE USEFUL BOOKS By Rob Fitzpatrick - Book Summary #31

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  • čas přidán 28. 06. 2024
  • Most nonfiction books either fail to attract an audience or achieve only short-term success. The few that manage to generate a high volume of sales often do so through expensive marketing campaigns, temporary media buzz, or author popularity. As a result, it’s rare for new authors to break through and create a lasting impact.
    Write Useful Books by Rob Fitzpatrick provides an alternative path. It explains how to plan, write, test, and refine engaging nonfiction books using proven strategies from the world of entrepreneurship. The approach can help a new author create a truly useful book that automatically attracts new readers through word-of-mouth referrals.
    Let’s explore three of my favorite insights from the book.
    CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
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    Buy It On Amazon or Audible ➜ www.amazon.com/dp/1919621601/
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    Follow Rick Kettner for episode updates, book recommendations, and more.
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    CHAPTER MARKERS
    00:00 - Write Useful Books by Rob Fitzpatrick
    01:00 - Insight #1 - A Truly Useful Book Doesn’t Require Much Marketing
    04:18 - Insight #2 - Start With A Clear Promise For A Specific Reader Profile
    07:45 - Insight #3 - Deliver On The Promise To Drive Word-Of-Mouth Referrals
    10:59 - Conclusion and Final Thoughts
    Content by Rick Kettner
    Produced by Kyle Trienke

Komentáře • 37

  • @robfitzpatrick
    @robfitzpatrick Před 2 lety +46

    Hey everyone 🙋‍♂️. I'm Rob, the author of this book. Rick pretty much nailed it (thanks!), but let me know if you have any extra thoughts/questions/whatevers and I'll do my best to answer :).

    • @RickKettner
      @RickKettner  Před 2 lety +7

      Thank you for writing the book, and for offering to answer viewer questions!

    • @Jappon
      @Jappon Před 2 lety +2

      Rob, your new book has also inspired me to begin laying out a book idea that will take me some time to eventually piece together. However, I am pretty excited to get started! My question is.... Before writing a full book, my plan is to first write a series of short articles to gather feedback and refine my idea based on a future book concept. Do you think your book could be used to lay out a path and narrow down content ideas and audience outside of writing a book. To put that more concisely, can this book be used to help blog writers narrow down an audience and construct a plan for writing more short form content?
      Again, I am very excited to read this book and I love the concept. This is a much needed read I feel for many content creators.
      Thanks for being so accommodating for our questions!

    • @maddysydney
      @maddysydney Před 5 dny

      ⁠@robfitzpatrick Keen to read your book and hopefully hire someone like you to write my book. If you are interested we can connect

  • @nocheblancamusic
    @nocheblancamusic Před 2 lety +3

    'building a story brand' is a perfect example of a 'DEEP' book

    • @RickKettner
      @RickKettner  Před 2 lety +3

      Yeah, as is Marketing Made Simple by the same author, Donald Miller.

    • @nocheblancamusic
      @nocheblancamusic Před 2 lety +1

      @@RickKettner I'll take a look next month or so but this one, thanks to you, is also in my list...glad for the additional insight.

  • @SanathKumarNaibhi
    @SanathKumarNaibhi Před 2 lety +3

    Thank You, Rick! Got this video at the right time. I'm on the journey of writing my first draft.

  • @Jappon
    @Jappon Před 2 lety +3

    Thanks for this review! This is a subject I have been thinking about for some time now. These tips all seem like I can apply my own idea towards, will dig into the rest of the book shortly and have a go at this process.

    • @RickKettner
      @RickKettner  Před 2 lety +1

      It's a great book and a must-read for aspiring authors :).

  • @SandraCDavis
    @SandraCDavis Před rokem

    Thank you!

  • @christopherarmstrong2710

    Very useful video! Heard about this book and was curious to learn more about it myself. Your overview provides a great synopsis, and is already starting to get the gears turning as I prep to write my next Kickstarter book :)

    • @RickKettner
      @RickKettner  Před rokem

      Nice, it’s a great read! In fact, I should probably read it again this year as it’s been a while.

  • @stacyhackney6100
    @stacyhackney6100 Před rokem

    Thank you

  • @user-xy2bk5hk2d
    @user-xy2bk5hk2d Před 9 měsíci

    thank you

  • @trashtalktime3179
    @trashtalktime3179 Před 4 měsíci

    Useful!!

  • @th3awak3n1ng2
    @th3awak3n1ng2 Před 2 lety +1

    Good stuff man! Another idea for a video would be books on boosting creativity, especially in business and marketing. Im sure most people including me would appreciate that

    • @RickKettner
      @RickKettner  Před 2 lety

      Sounds interesting, thank you for the suggestion!

  • @akramsafi9835
    @akramsafi9835 Před rokem

    Hello Rick 🙋‍♂️
    Thanks for sharing this valuable and well presented information with your community.
    Much appreciated!
    I’m writing a book about the hospitality industry and I think Write Useful Books by Rob Fitzpatrick will help me a lot.
    Thanks Rob 🙋‍♂️
    I believe that everyone has something to offer.
    Just start…
    Akram

  • @vozestoica8436
    @vozestoica8436 Před 2 lety +2

    Perenial seller

    • @RickKettner
      @RickKettner  Před 2 lety

      I've done a summary on Perennial Seller here on YT. Great read!

  • @ericbrazau6533
    @ericbrazau6533 Před rokem

    The more unique the message in your book the more unique your audience. The more your book is useful to them because there is no other book that solves their problem. Their unique problem. These 3 tips I was instinctually employing. Perhaps I am just lucky my message and solved problem are unique. But now I will activly incorporate this into marketing. The promise to solve the problem is number one. is it?

  • @vozestoica8436
    @vozestoica8436 Před 2 lety +1

    On write well

  • @RickKettner
    @RickKettner  Před 2 lety +2

    Do you have a favorite book that you'd like to see covered here in the future? Hit reply and let me know the title, author, and what you liked most about the book!

    • @mshibinz
      @mshibinz Před 2 lety +1

      I've got some list:
      1) Becoming Steve Jobs
      2) Quiet
      3) The Future is faster than you think
      4) Third Wave
      5) Behind The Cloud
      6) Ego Is The Enemy
      7) Soonish
      8) Hug Your Haters

    • @RickKettner
      @RickKettner  Před 2 lety +1

      @@mshibinz - Some great options, thanks!

    • @RickKettner
      @RickKettner  Před 2 lety

      @@mshibinz - Lots of great options there!

  • @katlehosuping5663
    @katlehosuping5663 Před 2 lety

    Hi Rick. How does this book help people in business?

    • @RickKettner
      @RickKettner  Před 2 lety +4

      Writing a book is a great way to spread an idea, initiate a movement, or even promote a business more directly. Many entrepreneurs become authors for these kinds of reasons. In fact, I plan to write a book based on the information and advice contained in this guide :).

    • @katlehosuping5663
      @katlehosuping5663 Před 2 lety +1

      @@RickKettner I never thought of it like that. I look forward to your book and when will it be published?

    • @RickKettner
      @RickKettner  Před 2 lety

      @@katlehosuping5663 - I'm still very early in the process, so it's difficult to say. Perhaps in 12-18 months? That said, I will be looking for early beta readers much sooner. Probably within 2-3 months.

  • @rajareddybommareddy4456

    Hiiiiii I'm from India

  • @vozestoica8436
    @vozestoica8436 Před 2 lety

    Book trillion Dollar coach

    • @RickKettner
      @RickKettner  Před 2 lety

      It's a solid book, might revisit it in the future.

  • @jimschaedler436
    @jimschaedler436 Před 11 měsíci

    Too bad you didn’t write it 😮