The Experience economy - the demise of the hotel's brand | Rom Hendler | TEDxEilat

In the past 20 years fundamental technology developments changed it all. In addition a new generation of customers is defining value for money in a completely different way than ever before, and its consumer behaviour is adopting accordingly.
The internet with its e-commerce commoditised most products and now what left is a price war. However experienced based products are gaining momentum and we start seeing them not only in their traditional comfort zone like tourism and entertainment but also in banking, shopping centres, telecommunication just to name few.
In this talk we will discuss how those changes specifically impact the hotel franchise industry and how it will impact the future of consumption in general.
Rom is an innovator and a leader in the global travel ecosystem. Rom has many years of experience as an executive in the worlds leading hospitality and Hotel brands. Rom is the founder of Innovel, Israel's Travel Tech platform.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@Mausju]

Wow, this was really insightful, thanks!!

[@sultanstudios8704]

Thanks man. You really said meaningful words about the changes in hospitality industry

[@sirxavior1583]

I agree, unless you worked in the hotel industry in the last 10yrs the average person wouldn't understand. I worked for a small chain hotel for a short time and I realized that OTA/3rd parties are a problem. They undercut the hotel in exchange for the increased volume of guests. Then the same guests accuse the property of overcharging when the property is unable to give the same discounted rates as on expedia. Then the OTA/3rd party over promises on services or products which the hotel doesn't offer then the guest accuses the hotel for under delivering when it should be the OTA/3rd party they should be upset with.

[@matthewjoseph7671]

Well constructed points on the disruptors of the Hotel Business BUT bear in mind: You can never ever have 'consistency' in the 'experience' - that is in fact what makes the experience UNIQUE. Truly value propositioned Hotel Brands will increasingly find ways to 'orchestrate' the Unique Experience and that can ONLY be driven by a UNIQUE CULTURE of a Hotel Enterprise. In fact, CULTURE is probably the ONLY real way Hotels can overcome what has become (since the early 1990s) a commodity.

[@reaver9]

Interesting, as a frequent hotel guest I'm tired of generic-corporate-bland RHG/Marriott/Accor/Hiltons of this world. For the same cash I get nice Airbnb flat, I don't care about consistency but realness of expierience.