How Data is Making Hits and Changing the Music Industry

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  • čas přidán 25. 09. 2019
  • How did Trippie Redd go from a virtual unknown to stardom? What took Logic from cult success to an artist who fills arenas? How do labels identify the superstars of tomorrow?
    The answers to questions like these have traditionally involved factors like touring, endless promo runs, and lucky breaks. But now, artists and the labels that build their careers are finding a new way to move up the ranks: data.
    Numbers and analysis have long been powerful tools in the music business (think of album sales, BDS counts of radio spins, and the Billboard charts that crunch those numbers). But with more of music consumption becoming digital, there is an ever-increasing amount of information available. Increasingly, numbers are being used to discover potential breakout songs, help advance artists’ careers, and even to determine the sound of the music itself.
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Komentáře • 38

  • @tobybryant8448
    @tobybryant8448 Před 4 lety +40

    This whole “following data” thing is what killed pop music

  • @Percy_P
    @Percy_P Před 4 lety +28

    Imagine playing your own music video all day just to get your views up.

    • @Percy_P
      @Percy_P Před 4 lety +3

      Mojito aye that’s not a bad idea these days 🤔

  • @theandroids
    @theandroids Před 4 lety +29

    com on this isn't new. How do you think so much trash has been getting on the charts for years. Stream farms. The music industry is not about the music anymore...

  • @greendro6410
    @greendro6410 Před 4 lety +1

    It's always nice to see Natasha 😊

  • @ShredCo
    @ShredCo Před 4 lety +4

    I thought 'Data' was a rap artist. Thought there was new talent

  • @KatazuiOfficial
    @KatazuiOfficial Před 4 lety +1

    Every Wednesday is every record label's biggest struggle. Iykyk.

  • @gbmroddy
    @gbmroddy Před 4 lety

    Old fashion way big time 💯💯

  • @ismaelvazquez9175
    @ismaelvazquez9175 Před 4 lety +2

    It's shady when corporations call you a consumer

  • @urbanroyaltyx
    @urbanroyaltyx Před 4 lety +6

    Data doesnt mean talent. Alot of stories about that.
    Instagram royalty4x and SoundCloud UrbanRoyalty

  • @theonewithfunds1747
    @theonewithfunds1747 Před 4 lety

    Why it sound like she started rappin wit the beat in the background @4:11!!!😂😂 Somebody need to loop that one bar 😂 #ArtistsGetTheirNumbersUp

  • @TheFineGreat
    @TheFineGreat Před 4 lety +5

    Data won’t hold out for long... Talent will be the primary focus again.

  • @dvd7826
    @dvd7826 Před 4 lety

    Drake and the Weeknd is the Hart Foundation while Post Malone and Travis Scott are Texas own Stone Cold Steve Austin and HBK

  • @SYMYBEATZ
    @SYMYBEATZ Před 4 lety +4

    Lol very interesting how things are changing in the music industry 🤔🤔

  • @24YT07
    @24YT07 Před 4 lety +1

    I didn’t catch anything she said, I was lost in her face. Great to see her again

  • @concernedcitizen5988
    @concernedcitizen5988 Před 4 lety

    LOGIC, TRIPPIE RED HITMAKERS WHRE

  • @michaelrevere3665
    @michaelrevere3665 Před 4 lety

    #1?

  • @juelzxxl
    @juelzxxl Před 4 lety +3

    Data is stupid way of figuring an artist worth. All you need is $1,000 to buy the data that's needed to get the attention you want. Music is already over saturated by the same sounding people so it doesn't work for original organic sounding artist

  • @jason6300
    @jason6300 Před 4 lety

    #MastermindPuppeteering

  • @siddharthnandi8567
    @siddharthnandi8567 Před 4 lety +1

    Yo did she break up with sean? Asking for a friend

  • @meditation726
    @meditation726 Před 4 lety +1

    Data doesnt mean talent. Alot of stories about that.
    Instagram @royalty4x and SoundCloud UrbanRoyalty

    • @navin2720
      @navin2720 Před 4 lety

      Justice .Freeman that may be the worst plug I’ve seen

  • @nicklovesdata9546
    @nicklovesdata9546 Před 3 lety +1

    It's all mathematics

  • @trentonbates3114
    @trentonbates3114 Před 4 lety

    lol well this makes sense

  • @concernedcitizen5988
    @concernedcitizen5988 Před 4 lety

    So all these companies do is watch follower counts? Lmaooo we can do the same shit

  • @anemaldemomusic8182
    @anemaldemomusic8182 Před 3 lety

    But those artist you mentioned are fucking played out...lol the industry just needs to change its fucking taste of music and make it broader

  • @nukingjapanwasok6265
    @nukingjapanwasok6265 Před 4 lety

    She looks like Britney Spears from the early 2000s lmfao

  • @1120beats
    @1120beats Před 4 lety

    WACK WACK WAKC WACK PAY TO PLAY ITS LIKE RADIO STATIONS ALL OVER