What is Thread? How Does It Fit Into The Matter Smarthome?

While looking into building your Matter smarthome ecosystem, you may have come across something called Thread.
James Bruce from MatterAlpha.com discusses what #Thread is, and why it's an important part of #Matter.
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[@jinkhomes]

Hello, we are a smart home brand. Our products are based on Matter over Thread and are targeted at mid- to high-end customers. They are connected to HomeKit and do not require any gateway devices. Data is not stored in the cloud and is completely localized. They are deeply loved by Apple users. If you are interested, you can communicate with us.

[@matteralpha]

Hi @jinkhomes - would love to learn more. Can you email me - [e-mail] , please?

[@GentlemanJamesWin]

You mentioned its more secure but did not say how/why. How/why is is more secure?

[@matteralpha]

Each device has a cryptographic signature, to confirm it is what it says it is from a reputable manufacturer - so no risk of adding a hacked / dodgy man in the middle listening device.