Content Creation Tactics For 2024
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- čas přidán 20. 06. 2024
- In 2024, the opportunities to grow a business, build a personal brand, or be an influence are greater than ever! So then the question you have to ask yourself is, why aren't you taking the opportunities? It certainly is affordable for many people...Today's video is a keynote from the Aspire conference in San Francisco. It's time to suffocate your excuses and go take these opportunities...It's time! Enjoy!
Timestamps:
0:00 - 0:35 Intro
0:35 - 4:21 Most people give up on their dreams too soon
4:21 - 6:00 Success is abundant
6:00 - 7:30 Life is how you see it
7:30 - 10:43 Why you need to start blaming no one but yourself
10:43 - 13:35 This is your sign to start doing
13:35 - 20:20 The reason most people are scared
20:20 - 22:30 Social media is a free opportunity
22:30 - 26:25 What's stopping you from making content
26:25 - 29:23 Being fueled by gratitude vs insecurity
29:23 - 33:15 Documenting vs creating
33:15 - 38:20 Content creation tactics
38:20 - 43:48 Choose positivity
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Thanks for watching!
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits - which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Great one 🎉 my daughters father used to watch you all the time. He died in a car accident 5 years ago, but I can say that you motivated him to become one of the best salesman in his company. He even got to walk on stage in front of thousands at his work conference to be recognized. You were one of his biggest inspirations and he watched your content every single day- It took me some time but I’m finally here-
THANK YOU 🙏 ❤
Powerful 🫶✨️
This guy had a huge impact on my business. Thanks to his advice I added 2,000+ subs in the last year on CZcams. His delivery is just so genius
Bro how did you do that hope u reply
Once I️ embraced the “fuck it, laugh at me” 4 yrs ago, I started posting. Today, my shit sucks less hahaha. Chase the L, the faster you fail the faster you win!
This might be his best talk yet.
If you know you know. This is so much value.
I was gonna say the same thing.
I was very motivated more than a lot of his other ones. What makes you say that though ? He just seems calmer
The best
It's crazy how much this talk spoke to me. I'm literally 22 and I literally called this year my "year of accountability" January 1st when I made a vision board, lol. How did I stumble onto this video, I don't know but I think it's because I actually started committing to being accountable, a month and 7 days in... And this is my evidence of committing too back to back, day to day sweat.
Hell yeah
Amazing content as always with many good takeaways:
00:00 Content creation on diverse platforms is crucial for success.
00:00 Leverage diverse social media platforms for content creation.
04:27 Most people give up on their goals too easily.
06:00 Perspective shapes actions and outcomes in life.
07:30 Taking full accountability leads to empowerment and progress.
10:43 Initiate action and avoid succumbing to excuses.
13:35 Fear hinders progress and success for many individuals.
15:18 Embrace losing and discomfort for growth.
16:46 Authenticity and kindness yield genuine success.
20:49 Prioritize creating over consuming.
27:30 Gratitude fuels sustainable success.
30:02 Documenting vs. creating content
33:15 Leverage green screen videos for content creation
38:20 Choose positivity and cut out negativity
Distilled by Notable AI Takeaways.
Just finished listening to the first part, about people giving up too soon because people want them to be easier than they are. That is so important, I feel it in my bones. It's the basis of everything I'm doing in my business. Thank you Gary - you believing in that message helps keep me believing in it myself
So I just got an invite from an IG broadcast channel created by someone I met and really connected with from one conversation in a Jamba juice in Staten Island 7 years ago and was super excited. This is something I haven't seen before and it feels really powerful.
It was just a 41 sec audio clip introducing the vibe and what to expect. I haven't talked to this person more than 2 times since meeting and it doesn't feel awkward or invasive or scammy. I really like it.
“Dwelling is a disease”. Needed this today Gary. Love ya man keep inspiring the world brother.
“Looking forward to Friday is bad” this is going to be my measure of the how I grow this year.
Amen brother
I got 42 subscribers in 10 days. I expect more in 2024 🙌🏽💚 I wish everyone the best in theirs too
Now I’m at 48! Only need 2 more to go live from mobile . lol
Update 1 month later I am now at 547! I been posting everyday and sharing my channel out to other platforms to my followers.
Way to go 🙌🏾🙌🏾
4-3-24 Update after 6 weeks I am now at 648! 🙌🏽
I agree life is about momentum. The hardest part for most people they can’t even get started. If they could figure out WHY they want to succeed and get leverage on themselves then they would (hopefully) take action. Understanding yourself and your motivations is number 1.🎉✨
The point about social media being a free opportunity is spot on. To add to that, entrepreneurs should leverage social listening tools to understand their audience better and tailor content that resonates, which can significantly increase engagement and conversion rates. It's all about delivering value where your audience is already hanging out. Good content.
🖐.. That True. ℹ️'m a Tailor.
🤔? Because ℹ️ use measurement 4️⃣ my 🫢... PlanT. 🥰
Why you call it free, when you need to pay professional content creators to make content for it? Amateur content is not good enough for brands. It is a very good opportunity, no doubt, but there is nothing free about it.
Exactly!❤
@greyox you are listening so you can learn what works.
@@greyox???
It's absolutely free.
That doesn't mean you or I are going to be naturally good at it.
100% spot on Gary. We produce content, but we can do much better.
GaryVee, one of your best videos I've seen.
Got a few questions though and I am sure it will help everyone if you can answer them.
1. Producing 40+ pieces of content per day is not possible for 99% of people. It's only possible if you pay people to help you produce content and most people don't have the money/income to pay someone to help them with content.
Question: what's your advice for "most people" who only work 8-10 hours per day and don't have time to do 40+ pieces of content? You could if all you did was 5 second videos or just pointless quotes, but that's not really valuable. Even producing 1 good CZcams video can take people 3-5 days to script, edit, film, etc.
2. I believe most people quit because they don't see results. I've helped my clients make over $23M in sales in 3 years from social media. I've been studying anything about marketing for 13+ years and have become very good at helping others. The problem is, I don't have that super hyped personality and not really great on camera. Even my CZcams channel, 200+ videos and not even 1K subs.
Meanwhile, there's people that have no idea what they are talking about or just copy others and they get millions of followers and subs.
Question: What's your advice on building a huge following when you do put time and energy in and you're getting no where? Do you keep going and know it's probaby not going to work or keep going and not give AF if it works or not and just hope, it takes off?
3. This question is about happiness and I feel most creators are depressed and very unhappy now.
Let's use trending audio for example.
Instead of using music you love and music that you resonate with, people now use trending audio (that sucks) and music they don't like because they know it's going to go viral or has more of a chance to go viral.
For me personally, If I use music I love, it gets low views because it's not trending.
I then use viral trending audio that I hate and don't like, but it gets more views.
I think that is a massive problem for people's happiness.
People are now doing stuff that will help them go viral to gain followers and subscribers instead of being congruent to themselves and doing stuff that makes them happy.
What's your take on this?
Do you do stuff that makes you happy even if it results in no reach and 12 months later, you still have no following?
or do you keep your happiness on hold for 12 months. You do stuff that goes viral even if you don't want to do it and after 12 months after you've built your audience, then you start doing stuff you love?
Would love to know your thoughts on this mate. Love ya
I'm glad he hits on the hard work aspect. Many kids these days think they will get internet famous or become an influencer overnight, but it is not likely at all and they are practicing the wrong things.
Pure execution. End of the day we have no idea what the social platform algorithms are going to do or control. We just control the content that we can create and distribute consistently to get insights to optimize and execute.
Going for it this year! I’m accountable and I am a light and shine my light with information from the darkness. Appreciate you Gary! ❤🎉
I’ve been a content creator since 2018 and I’ve been growing exponentially ever since. Gary is 100 percent right here.
Don’t give up be yourself
Hi Gary, I'm one of the ones you called out that watches the videos and thought I was "doing something". The wild thing is I felt good about watching the videos, knowing the potential, seeing and feeling the vision but noting doing the one thing needed to accomplish it. I think it's very easy to get caught in that good feeling because it's instant gratification. Thank you for being here and your true authentic self. Much love, respect and here's to 2024
I’ve been posting 5 beats everyday since the year started and haven’t stopped yet. I’m trying to see something Gary 🖖🏾
Drop the link so we can check em out bro
This talk just found me now, in JUNE 😬! Anyway, the year isn't over yet and my algorithm seems to be working. What a straight forward, no bullshit and honest talk. Everything you said is true and you really meant it. Many things I kind of knew, but it's good to hear someone else say them out loud, in the way that you do, like a comedian would. Throwing a funny punch,. 💥 Brilliant, thank you. 🌻
Those are some really valuable tips and I wish I have watched this video before... It would have saved me so much time I used on trial-and-error. But I guess it's never too late to learn and improve as content creator (Recently, I also discovered that using a bit of Famester helped me to level up my channel even more). Keep up the great work, I can't wait for your next video.
This man is a genius 👏👏👏
GV DOES IT AGAIN! This isn’t just more actionable information for me to apply for a week. Getting better at this every day!
Good Word.
This is the greatest piece of content that I have seen all year!💯
Thank you for this talk! I'm starting over at 55 and I'm ready to get back to enoying life! Thank you once again!!!
Same! 👍
Omgggg same! 61 here and this woke my €#% up this morning! Let’s gooo!! ❤
Don’t begin it over
My biggest AH moment and take away is Garys advice “PAC” Platform and Content” this was the main reason I haven’t utilised and connected all my content across all the platforms. I’m gonna study this for the next week at night. Straight talking nonsense advice. Cheers Gary ☘️
Stand up comedy with Gary. Very inspirational talk. Let's make it happen in 2024!
Yes
So much value in one talk just WOW ✨📝
Yes
Excellent speech, Gary.
This really hit home for me, and I’m sure many others. I will make 2024 the year of accountability!
Always a pleasure, GV. This is what I really needed to hear to get this year really rolling. Thank you for being you and STAYING AUTHENTIC for so many years.
Love the message especially about cutting out negativity and adding positivity! Such a great example I’m going to implement more 🔥🔥🔥
Great way to start my day! Such a great message. I started following you like 3 days ago, I'm hungry to keep listening and learned. I need to go to my next level after almost 17 years in business! Thanks
Absolute masterclass. Thank you Gary
Opportunities are abundant in 2024 for business growth, personal branding, and influence. So, why wait? Today's keynote from the Aspire conference in San Francisco will ignite that fire within you to seize the moment. No more excuses-let's dive into these opportunities and make it happen! It's time to thrive! 🔥🚀
Okay OG 👌🏽
Thank you, Gary. Needed to hear this today. We all appreciate you 👊💯
Yes
Thank you for this Gary. From someone who just had really had a hard 8 years and is now very happy on the other side of it... Thank you.
Dang @GaryVee You just spoke to me right there. I am 100% guilty of being a "Career content consumer". That is a huge part of my problem. Too much consuming, not enough action.
Amazing talk, thank you Gary! Lets us all bring more positivity into our lives this year. Positivity promotes positive things, negativity......well you know the rest.
Good talk. Thank you. 🙏
This really got me. Way to hold up a mirror and tell it like it is. Love it!!!
Positive vibes! 😎😎
This one is exceptional.. great stuff . Thank you
Dude, this was the BEST talk. Conviction and strategies. Yesssss
Rock solid advice for business and life. Saved this. Thank you.
Yes!!! I am doing something about it!
Thank You So Much!
Taking so many notes from this! Appreciate all the value
Love this
Hands down one of his best talks yet 🙌🏾
Respect
A lot of people are professional content consumers. I feel like Gary just called out all of us watching this video 😅
Great talk Gary, as always says it as it is with passion, empathy and knowledge based on doing the hard work. Thank you for sharing and keep up the great work.
needed this video today. i'm not where I want to be and that's something thats completely on me.
I love this Gary thank you , so inspiring 💗 I appreciate you 🌹
❤ this !
Life is one big game of two energies ; self esteem and insecurity and we all fit somewhere
Very inspiring and tactical thanks Gary your the man
Hoolaaay Gary made me feel like he is specifically talking to me here. Big changes in 2024!!
This literally just changed my life! ❤UGV!
Not Gary V swearing at the 10 yr old 😂
Gary makes me believe i can do it! Go for it!
This video was incredibly thought-provoking, and it really got me reflecting on my own beliefs and perspectives. Your ability to tackle complex topics with nuance and sensitivity is commendable, and it's clear that you've done your research. I appreciate the way you encourage critical thinking and open dialogue in your content. Looking forward to more!
love this soooo much!
Great job, Amen, 🙏🏾, Yes, 💯
Yes
Thank You sir
This was so beast. Thank you!
This is by far my favorite video of yours I’ve watched!! I laughed out loud more than once in a Monday! Thank you! 👏👏👏
Love it
I am taking away a key point from this, that I think solved so many things for me. I will come back to this video and reply to this comment in some time maybe few months, few years and mention how that takeaway helped me Gary. Love from India ❤
I hear you Gary. Try try try , don’t give up. Chugga chugga chugga!
Always Valuable Content 💰
Such a great talk! 🎉 I love Gary. ❤
Thank you. That really hit home on some of your points.
Yes
I love this so flipping true
All great information!
Love Gary. Such a g
Yes
Love this message🗣️ 🎯
Yes
M not really the one to comment on videos but i think this is what i needed to hear. Thank you Mr Veee....all the way from S.A🇿🇦
Loved this
I have been using the green screen tactic for a few weeks now. It hit right away for me and it really allows me to be creative without consuming massive time on some video editing platform.
Outstanding 👏🏼🤩🌟✨
Best Video I have seen in a while
Keep Goating Gary!
Brilliant on so many levels ❤❤❤❤❤❤❤❤❤❤❤
Yes
Wait a second, this was meant to be about content posting and now I'm re-evaluating my life 😉 Great talk, great advice - already deleted my news Twitter account as it was leaning towards the negative.
somehow you always have an answer to my questions
Looks like the show I saw him at for aspire.. great event to see him!
Love u Gary❤
Superb
Love him.
The employees line real af
This is so good! About blaming presidents for your 0 production
brutaaaaal 😎💪
Really loved this one ❤
Yeah
holy shit Gary I haven't been subscribed. Thank God this video came up so I can right that wrong!
Serious Amway bones with this one.
Great video bro
Great, brow! I Will loose a lot this year! Yes, I Will!
Nice
THIS TALK IS MY FAVORITE OF GARYS FOR THE PAST FEW WEEKS! ❤️🎉 This is gold. Hey team, I made micro content of this because it had such good bits, what email do I send it to?? Thank you for this talk Gary & the team that uploaded ❤