Google and Yahoo New Email Authentication Requirements for 2024

Google and Yahoo roll out new email authentication requirements for bulk email senders starting February 2024.
Email senders will be required to:
✅ Authenticate their messages against SPF, DKIM, and DMARC authentication protocols. 🛡️
✅ Enable easy unsubscription for their emails with a one-click unsubscribe option. 🤚
✅ Curate messages that would interest their receivers and avoid irrelevance or spam. 📩
PowerDMARC will help you implement email authentication requirements easily!
Learn more: powerdmarc.com/google-and-yah...
00:00 Google and Yahoo have recently updated their email sender policies for 2024
00:10 New Google and Yahoo email authentication requirement
00:33 Ensuring a spam-free inbox for Gmail and Yahoo users
00:43 General Sender Requirements
01:10 Simplify Email Authentication with PowerDMARC
01:30 Immediate Action Required for Bulk Message Senders

[@tiltsf]

Shouldn't all email distribution services (Constant Contact, etc.) have these requirements in place for its users?

[@powerdmarc]

Absolutely, they should! In fact, several ESPs have taken to the internet or are launching email awareness campaigns to help users implement them, as covered in our blog here: powerdmarc.com/email-authentication-dmarc-for-esp/
You can also go through our source alignment documents for more information, where we take you through step-by-step processes for email authentication configuration for most of the major providers: support.powerdmarc.com/support/solutions/60000320039
Thank you for leaving a comment, we hope the video was helpful!