Adobe Spotlight: Designing Merch in Illustrator with Christina Young

Join us for an Adobe Live Spotlight session featuring Queens-based artist Christina Young, a talented illustrator, graphic designer, and founder of The Bao Bae, an art and apparel brand inspired by growing up Asian in New York.
Christina is known for her vibrant colors, bold lines, and nostalgic themes. In 2019, an unexpected turn launched her career as an independent artist and entrepreneur.
In this session, illustrator and friend Alice Lee will interview Christina about her creative process for designing merchandise, going from a passion project to a full-time business, the importance of community, and questions you ask in the chat. Gain insights into establishing and maintaining a shop, get inspired to create your own opportunities, and explore the world from Christina's perspective.
Alice Lee is an illustrator and muralist based in San Francisco: www.behance.net/byalicelee
Guest Christina Young is an illustrator & 3D artist based in Queens, NY: / thebaobaeshop
byalicelee.com
Subscribe to the Adobe Live YT Channel: bit.ly/adobeliveyoutube
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Subscribe to Adobe’s Podcast: adobe.ly/inthemaking
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Join us LIVE on Behance: www.behance.net/adobelive
Music by Chillhop Music: chillhop.ffm.to/creatorcred
00:00 Start
01:20 Christina’s intro
07:55 Lifecycle of a pin - sticker design process
13:45 Making prototypes
18:18 Picking pantone colors for physical products
23:39 Pin card design and displays
28:40 Remixing your artwork
34:23 Mystery boxes and paper craft
37:20 2.5d illustration demo
41:20 Creating flowers, leaves, and hearts
47:50 Sweater merch design and color process
51:21 Future projects and products
53:23 The importance of community and wrap up