How to Create Inclusive Content Online to Drive Action Offline

Since launch in 2016, Museum of Ice Cream has received over 1 billion impressions, through imaginative, diverse and accessible social content that utilizes ice cream to build community and brand loyalty. With over 1 million visitors to their physical locations, Museum of Ice Cream has taken a grassroots angle to reach their intended audience. MOIC’s Head of Content & Social, Madison Utendahl will share her experience and guerrilla social-marketing approach - on how MOIC uses ice cream, imagination and inclusive social content to create an action-oriented IRL and URL audience.
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