List Hygiene

What Is Email Marketing?
Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.
You can use email marketing to inform your contacts, drive sales, and build a community around your brand, like with a newsletter.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. 🆕 This may sound time-consuming, but marketing automation does the heavy lifting for you.
The Benefits of Email Marketing
From order confirmations to newsletters, emails are an essential part of the growth and management of your business.
Email marketing helps you achieve 3 key objectives:
1. Conversions (selling your products and services)
2. Brand awareness
3. Customer loyalty
Why email marketing is important
1) Accessibility- Email is accessible to all age groups. It opens the door to a wide range of audiences - even the least digitally-savvy among us.
2) Affordability- Email marketing is extremely cost-effective. Most email marketing tools offer pricing packages to suit all budgets. To make the most of your marketing efforts, you really need an email marketing service.
3) You own your email list
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