How Does a Band Become Famous? | Alex White | Next Big Sound | Pandora | Berklee Onsite

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In his keynote presentation from Berklee Onsite 2017, Alex White attempts to answer the question: How does a band become famous? Is it possible to reverse engineer the Billboard charts? Learn about the evolving nature of data sources, how to pull actionable insights from your data, and how to define success in the music industry.
About Alex White:
As the Head of Next Big Sound at Pandora, Alex White oversees an NYC-based team of two dozen data engineers, designers, product managers, and data scientists focused on prediction research and cross-platform performance measurement. The team’s mission to make all the data that’s available about every artist in the world useful to music makers and Pandora’s brand clients.
White and his co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list and in the New York Times, Washington Post, on CNN, Fox Business, TechCrunch, and many other outlets. White is an adjunct professor at NYU, and sits on the NY Board of Little Kids Rock.
About Berklee Onsite:
Berklee Onsite is Berklee Online's annual music conference that includes workshops, panels, networking, and performances with Berklee Online instructors, industry professionals, and fellow classmates. To be notified of the next Berklee Onsite, visit www.berkleeonsite.com.
About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Call, text, or email an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)
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Alex White | How Does a Band Become Famous? | Music Business | Berklee Onsite | Berklee | Berklee Online | Berklee College of Music

[@HyrumLentz]

So many comments missing the point of this video, which actually very much applies to the title. Like it or not, this illustrates one of the surest ways an artist or band can navigate the business; the universe owes you nothing. You are not meant to be "famous", and talent will only take you so far. The rest is hard work, persistence, practice, and research, and this video introduces an excellent tool, as well as fundamentally useful concepts, to use in order to do just that.

[@ErikHawk]

Wow, lots of great info. It's all about understanding the data.

[@ilvdico]

14 minutes into the video, still waiting on "How does a band get famous?"

[@JosephDungee]

Starts about 49:17

[@kevinjoseph517]

thanks...hes a yakker.

[@theothermilesdoodling6489]

Misleading title but the talk was somewhat interesting. His story about how he got to launch his idea and find success was great!

[@jstov]

This is a great talk so far. But the best part is when he says “Cobra Starships”

[@Yadeehoo]

Title is utterly misleading. There is nothing about music, only business and data analytics

[@captainfreedom2971]

So I have to go buy the answer, thanks, could have just said it!

[@patricm.3718]

So....they just counted clicks and modeled momentum indicators and oscillators to the data? This doesn't answer the question that primes this video. It should be called "How To Data Mine The Music Industry In The Social Media Age".
Oh....he's advertising his product. That's all.

[@rabalder9248]

By playing freebird.

[@johnkhalkho798]

One song is all it takes!

[@zz.158]

Where is that list or 2016 candidates he's talking at the end of the speech?

[@chemstones]

Tl;DL- Analytics.

[@ChrisMarx]

speed it up to 1.5x - 2x.
What are the helpful tips? Haven't found any yet... not wanting to waste the entire hour.

[@maxwellasky]

Really misleading title.

[@williampercival7662]

Sir just get to the point

[@GabrielBacon]

1 hour for this payoff, why not 2 or 3? Our time isn’t important after all

[@Rengoxxy04]

Lmao what a waste of time but thank you for the data info! I really can careless for this atm see you at the top