The Download: VisualGPS: Building Trust in the Age of AI - Getty Images

AI is here and there’s no turning back. But is it always the right tool for your creative work? On this episode of The Download, our visual experts report on how consumers feel about AI and the risks and rewards for brands using this exciting new technology. With data-backed actionable insights, we’ll help you navigate this brave new world with guidance for:
-Incorporating AI content into your campaigns
-Assessing when to use AI generated imagery-and when you shouldn’t
-Utilizing the latest updates to the Getty Images AI Generator
-Plus, Customer Q&As
00:00 Pre-Show Countdown
04:43 VisualGPS Report: Building Trust in The Age of AI
06:08 Should my brand use generative AI?
12:11 Generative AI Demo
27:22 Q&A
29:50 What should I include in the prompt to avoid having people look directly at the viewer?
31:45 Will this tool be able to generate specific perspectives of well-known locations?
32:48 Is Generative AI part of my Premium Access plan?
34:20 How do AI generated images compare with traditional stock photos?
36:48 How will you know if content is AI generated?
40:14 What does AI generated content do better than traditional photography?
42:22 Will Getty Images offer indemnification rights for AI generated images through their tool?
44:36 What are the odds that two different users inputting the same exact prompt yield the same generated images?
45:56 How does Getty Images address bias that may have been built in the AI tool?
47:38 Is it possible to start from my own image?
49:31 Are model releases required for AI generated images?
51:20 When do you expect to launch generative AI tools for video?
55:55 How are prompted images credited?

[@ROXELL]

Tell photographer Sean Zannie to APOLOGIZE TO STRAY KIDS for his RACIST, unprofessional, and disrespectful comments