The story of PICNIC with Michiel Muller: from START-UP to international company

In an extensive interview, host Ronnie Overgoor talks to Michiel Muller, one of the founders of Picnic, about the secret behind the success of the online supermarket. From the start, how the first plans were made, to the rapid growth with associated investments of approximately one billion euros. And they have only just begun. Already 15,000 people work there and more than 2,500 Picnic vehicles are driving around in the Netherlands, Germany and France!
A unique story of a group of entrepreneurs with guts and above all, a rock solid plan.
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