Auburn Signs 10-Year Deal With Nike with Special Guest Clint Richardson | Auburn Live

Justin Hokanson and special guest Clint Richardson of Auburn Uniform Database (AUD) discuss Auburn's 10-year apparel deal with Nike. They discuss why Auburn decided to part ways with Under Armour after 18 years, what we could see from this new partnership, and how this Nike deal will impact recruiting. All this and more right here on Auburn Live!
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Auburn Tigers videos from Auburn, Alabama from the staff of Auburn Live.

[@onlyDJSB]

As a fan, the fit and finish of apparel is the main reason I'm excited for this move.

[@michaelbee2165]

Yea, both a Bo and Charles Barkley line of Auburn Nikes would really be cool.

[@Iceman24424]

About damn time 🦅

[@dirtydirty5857]

Jrrseys finna be hardddddd🔥🔥🔥🔥..just couldn't bring my self to buy under armour jersey i just couldn't.. .under armour didnt feel right not in the sec lol lets get it bring in the athletes now!!!!!!!!!!!!!!!.. .Bo knows nike Sir Charles do too!!!!!!

[@jakepadgett5569]

I was hoping for Ralph Lauren or Jordan brand but I’ll settle for Nike. Anything is better than under armor.

[@myworldofsports1376]

One of my fav all time Auburn shirts was a collar swear shirt w/ a zipper in stead of buttons. It was grey w/a navy eagle on the chest

[@vtown871]

Correct me if I’m wrong but isn’t Auburn the only Under Armour school to win a national title in football??

[@eddiejames7201]

NOTRE DAME has a few

[@WarDamnATL]

​@@eddiejames7201UA didnt exist back then.

[@eddiejames7201]

@@WarDamnATL LOL oh yes they did

[@WarDamnATL]

​@@eddiejames7201Notre Dame's last natty was back in the 80s. UA wasn't even founded until the late 90s

[@jonathantaylor5450]

Notre Dame signed with UA in 2014. They were with Adidas before that. But yes, Auburn is the only football team to win a championship in football under UA.

[@kenchadivey2020]

Bo loved Nike

[@dyehardwareagle9705]

When will the new merchandise be available?

[@personthatlives9271]

Believe deal with Nike starts July 1, 2025

[@user-er8kz2jg6o]

We need a BO KNOWS room at the football facility.

[@brooksjohnson9804]

The Jordan brand is established from when Jordan was playing. They would have to have started the bo brand when he was playing… if they started the Jordan brand right now it would sell 14 units.

[@williamwquinley6391]

You guys are missing the main point in the switch. The real reason is more retail opportunities. Under Armor does not do as good of a job in making and marketing souvenir apparel. More retail opportunities means more money in royalties for Auburn

[@AuburnElvis]

I KNOW THAT GUY!

[@auburndad4life987]

Well now Charles and bo can wear Nike gear with au on it

[@MechEnGear]

They had New Balance before UA cleats.

[@kevinm552]

Tell Nike that we don’t want any of those cheap Fanatics jerseys like the MLB has this season.

[@blueaeagle11]

Oh great. Clint. The guy who was against Freeze but doesn’t care about recruiting yet somehow expected success. He sucks

[@tcb7098]

Love that forced labor......tim.cook knows all about it

[@christishusbandakastan7618]

I'm looking forward to some new, quality jerseys. Please tell me Nike doesn't use slave labor from China.

[@steveng7180]

UA uses China too…A better question is to name an apparel company that doesn’t use china….

[@Tim_ToolMayne_Taylor]

@@steveng7180shhhh let them live in ignorant bliss. It’s obvious they have no clue about manufacturing or supply chain costs in 2024. They don’t want shirts from China, but also don’t want to pay $50 for a tshirt 😂

[@user-er8kz2jg6o]

They all do.

[@thepunisher374]

UA just another cautionary tale of why you know your customer and don’t go woke.

[@justcurious6776]

You sound like a backwoods country bumpkin

[@Tim_ToolMayne_Taylor]

I’d love to hear your definition of “woke”.