How to Get Assisted Living Leads, Save $ and NOT Pay Placing Agencies

Placing agencies, like APlaceForMom.com, are the industry standard in getting independent living and assisted living leads to your senior living business. But, they are expensive!
What if you could cut your marketing budget in half, save thousands of dollars, and beat the placing agencies at their own game by implementing an effective digital marketing strategy? That's the discussion of this week's video.
We show you exactly how the placing agencies are getting their leads, and we also show you how you can do the same thing to attract independent or assisted living leads to your senior home. And by doing so, you can easily save thousands of dollars.
Enjoy! And as always, please Like, Comment and Subscribe!
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Marketplace Earth is all about helping brands grow. We particularly like helping real estate investors and owners of residential assisted living homes.
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[@aramotselaw3794]

VERY easy...call your local Department of Aging, let them know how many beds you are licensed for, and you won’t need marketing because they usually have a waiting list. I’m in Mississippi, it’s been effective for me here.

[@peterbarroso9400]

Hello Aramot, would you be so kind to share any steps in regards to the proper verbiage or what person or department we should ask to be directed to or needed to request this from the local department of aging. I thank you in advance for an additional advice

[@legionmanorassistedliving1439]

Placement agents are charging crazy fees! Glad to have come across this. Keep it up!

[@rjohnharris]

Great video. We pay 80-88% first months rate for placement

[@legionmanorassistedliving1439]

Where are homes located at?

[@frontensemble077]

I'm also in Utah!

[@matthewsherwin8741]

These places are all about money. I was a short term resident in an assisted living facility and all they could do was maximize the monthly rent and lower costs even when feeding seniors who should get nutritious meals.

[@althiahamilton3108]

Hi I just open my home care business in my home in Florida I need help filling my beds.

[@stevebijoga5634]

Thank you for the video. Do you live in the Phoenix area too.

[@HomeWorksProperty]

Awesome info

[@Marketplaceearth]

Thank you.

[@XavierIsraelMatamoros]

I love the assisted living residence model. However, what type of resident do you accept? I suppose the resident is suffering from the effects of old age to some degree, such as short-term memory loss, or impaired motor skills. What are your criteria for selecting residents? Would it include people with dementia? Incontinence? chronic disease such as diabetes, renal failure, etc? Again, I suppose you would have to charge more for persons with extra care needs, such as those who are frequent fall/injury risks and need a nurse/CMA/etc to be constantly on alert? Forgive all the questions, but this is definitely not a low barrier to entry business. There are lots of moving parts to this, besides liability and retrofitting the house for senior safety. In Kansas there are 119 pages of regulations to comply with for the operator of assisted living facility/home.

[@aramotselaw3794]

A Place For Mom is an awesome resource!

[@purexample]

Thank you for posting this. Are you still in the business of marketing for ALF's?

[@EricSztanyo]

Yes, I have some partners who I work with as well.

[@gardeniacarellc3717]

While available, get your copy of Policies and Procedures here www.amazon.com/Policies-Procedures-Manual-Assisted-Facilities/dp/1696136571/

[@vegancherry5503]

do we pay the referral agency once we get paid? If so, it's not so bad.

[@Marketplaceearth]

Yes. It's certainly not a strategy to brush off, especially early on in filling out the beds.

[@NPtab]

So the payment is only for one time?

[@aroutyounpembedjian3332]

Can you help me filling up my place?

[@cristynutza55]

We need help with our marketing of our assisted living home

[@cristynutza55]

Write us on [e-mail]

[@Marketplaceearth]

Emailing you. :)

[@cherryringgold1434]

I need help with my marketing

[@legionmanorassistedliving1439]

Where are your homes located at?

[@scotthammesfahr3889]

I am confused how you come up with a 50k a year referral fee. If your average stay is 2.5 years than after your first year you would only have 4 vacancies per year?

[@isacpavel1513]

That’s for ten beds

[@joegutierrez5430]

Can you just hire a nurse and CNA's and not have to be one yourself to open up a RAL?

[@XavierIsraelMatamoros]

You'd still have to be licensed with state and comply with all the regs. As manager you would be responsible. Also, you are subject to regular site visits, investigations, etc., to make sure you're in compliance with regs, not abusing your resident who constantly falls and hurts herself, etc. sounds like a nightmare. I guess $4000/month in rent from grandma or her family is worth it.

[@tamarasbeauty1016]

You can't speak for all placement agencies i actually own one my company is fairly new we only charge the facilities 50% of first and second months rent and the families are top priority.

[@alisoncooper-edison2145]

What state are you located?

[@julietdron9144]

How is your agency doing? I'm in Wa and just started mine 3 month's ago.

[@jeffngene6306]

What’s your placing agency name?