The History of Comme Des Garçons

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  • čas přidán 1. 08. 2024
  • Comme Des Garçons (CDG) is one of the most recognizable brands in the fashion industry. Between thought-provoking collections and appearances on celebrities like Kanye West, Justin Bieber, and Drake, as well as collaborations with the likes of Converse, Nike, and Supreme - Comme Des Garçons has established itself an industry staple. Nearly everyone knows the famous heart logo, but not as many know the wild story behind it. In this video we talk about how legendary designer Rei Kawakubo built the brand, and we also dive into how she built Dover Street Market with her husband Adrian Joffe. In many ways, this is a master class of how to navigate the worlds of design, business, and marketing. This is the history of Comme Des Garçons.
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    Sources: docs.google.com/document/d/17...
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Komentáře • 332

  • @Devananta-Rafiq
    @Devananta-Rafiq Před rokem +96

    One of the most admirable traits of Rei is that she treats her creation as a real work, read hard work, often a torture. She is workaholic. If you reads some of her interview, you will find that. She doesn't think that she creates art, avant garde fashion, or some other highly regard things. She always gives impression that she just happen to works as designer of clothes, nothing else. Really admirable human being.

  • @LeBeautiful
    @LeBeautiful Před 2 lety +307

    These history of videos are so siiick. So unexpected, but much needed. THANK YOU!

    • @dnzxl
      @dnzxl Před 2 lety +17

      I find you EVERYWHERE bro we must have a lot of similar interests 😂

    • @gaiy0
      @gaiy0 Před 2 lety +9

      You're a CZcams legend

  • @toko_ribbon
    @toko_ribbon Před 2 lety +46

    I live in Tokyo and have the fortune of being able to visit Comme des Garcon stores and 2nd hand luxury shops carrying the products. The jackets and formal wear skirts/pants are especially gorgeous and amazing in person! I only wish I wasn’t allergic to wool so I could own a piece for my designer wardrobe. But I am always in awe when I see the craftsmanship and intricate asymmetrical patterns (a bit more whimsical than Yohji Yamamoto)

  • @thegreatestjose
    @thegreatestjose Před 2 lety +28

    I NEVER knew how fascinating this could all be. And I’m the dad that shops at old navy 🤣

  • @asandekubone2303
    @asandekubone2303 Před 2 lety +71

    I’m so glad you’re back. I really enjoy the videos you share with us. They’re super informative and share a different view to some brands/ designers we’ve come to know.

  • @TheBlvckIndigo
    @TheBlvckIndigo Před 2 lety +18

    I have become obsessed with this channel in only two days...almost done watching all vids. I need more

  • @jpegpdfmp3
    @jpegpdfmp3 Před 2 lety +12

    Babe be quiet, new knowledge just dropped

  • @seanmcinnis3765
    @seanmcinnis3765 Před 2 lety +24

    Thank you for making this ❤️

  • @izzysingz
    @izzysingz Před 2 lety +12

    These history videos are so interesting!! I am studying fashion in college and this is very helpful knowing the backround of all the popular fashion houses

  • @cycling7553
    @cycling7553 Před 2 lety +9

    Hi as an ex-employee of Comme, enjoying video and Interesting, but Dover Street Market was inspired Kensington Market that was on High street Kensington (closed in the 90’s) not as mentioned in the video.

  • @jorkobemvp
    @jorkobemvp Před 2 lety +69

    very accurate, i’ve read around and watched videos, & this told the story well. would love if you did a video on Hysteric Glamour, kind of a cult favorite iykyk type of brand, japanese streetwear/fashion that pre-dated bape but i can never find any videos touching on their history.

  • @jaqenhghar6996
    @jaqenhghar6996 Před 2 lety +9

    My son loves Commes des Garons! So fresh and young. Thank you for this "History of" video. They never disappoint 🖤!!

  • @ivanmrasov9380
    @ivanmrasov9380 Před 2 lety +9

    Just found out about your channel and omg ! This is such a treasure. Exactly what i needed

  • @asha4189
    @asha4189 Před 2 lety +2

    Great video! Love this series so much and shared it with my fashion friends :) Can’t wait to see more videos on women fashion icons

  • @malan.7339
    @malan.7339 Před rokem

    Thank you so much for this video! Loved everything about it and I learned so much. I look forward to watching your other videos.

  • @pureslidery2166
    @pureslidery2166 Před 2 lety

    ty for the consistent motivation at the end of these vids

  • @isaiahhenderson3750
    @isaiahhenderson3750 Před 2 lety +9

    you make great videos homie the fashion community appreciates you greatly

  • @Dyane629
    @Dyane629 Před 2 lety +1

    Thank you! This was on my content wish list.

  • @franzpecora880
    @franzpecora880 Před 2 lety +4

    I was searching for the history of comme des garçons this week, thank you !

  • @eugene_833
    @eugene_833 Před 2 lety +2

    I really appreciate how informative and refined your videos are and how you form a holistic image, both figuratively and literally, of a brand in a timeline. It would be a great piece of content if you did such narration about Gosha Rubchinsky, as the self-titled brand disappeared being on its peak.

  • @alexandralebedeva4975
    @alexandralebedeva4975 Před 2 lety +1

    thank you for your work and immense effort!
    Binge watching the content

  • @HealthyGango
    @HealthyGango Před rokem

    I am now addicted to your videos :/ . Amazing work. keep on.

  • @myacct8304
    @myacct8304 Před rokem

    This is AMAAAAZING!! I love this historical take!

  • @xaviersperopoulos
    @xaviersperopoulos Před 2 lety

    History of Chanel is needed! So much to talk about!

  • @juanpablosanchez6016
    @juanpablosanchez6016 Před 2 lety +2

    Love these videos 🙌🏽

  • @loscrows1836
    @loscrows1836 Před 2 lety +1

    Been waiting on this one!

  • @treshoncapehart513
    @treshoncapehart513 Před 2 lety

    Thank u for this 🐐as always 🖤

  • @korrit4790
    @korrit4790 Před 2 lety +2

    Great video , I always love your content

  • @deboraazevedo4709
    @deboraazevedo4709 Před 2 lety +1

    I have been learning so much through your channel, please keep up the good work, this history series are excellent.

  • @Kozyyy
    @Kozyyy Před 2 lety

    beautiful video as always, very long awaited

  • @girlimagineart
    @girlimagineart Před 2 lety

    This video is one of the best I've seen, full of interesting data, thank you for share!

  • @Whodnl
    @Whodnl Před 2 lety +5

    I’m a simple man I see Treaducation upload I click I watch and I enjoy

  • @AudaciousMarv
    @AudaciousMarv Před rokem

    Thank you for another great video 🙏🏽

  • @ShaneFalko
    @ShaneFalko Před 2 lety +1

    Was wishing for another video just yesterday. Thank you !

  • @kankouefolly2376
    @kankouefolly2376 Před 2 lety +10

    I think I’m addicted to commes des garçons

  • @itskivoni9551
    @itskivoni9551 Před 2 lety

    Thank you been missing the videos 🙏🏿

  • @ccchase420
    @ccchase420 Před 2 lety +1

    fantastic work as per, stay up!

  • @adis6740
    @adis6740 Před 2 lety +1

    Love all the videos bro

  • @jamylegarmon8023
    @jamylegarmon8023 Před rokem

    the product and format your videos are produced under is great

  • @tamaemusic
    @tamaemusic Před 2 lety

    Great reporting and story telling. Thank you.

  • @ImEdon
    @ImEdon Před 2 lety +2

    YESSS YOURE BACK

  • @jas0nbc
    @jas0nbc Před 2 lety +1

    been waiting on another vid! lessgooo

  • @caisalt
    @caisalt Před 2 lety +3

    glad y made another video can’t wait for the next one bro

  • @Beatjoy5511
    @Beatjoy5511 Před 2 lety +2

    This is such a good story bro, wow. I love how rei treated junya as if he was her son taking him under her wing.
    Rei finding love thru and unexpected partner.

  • @camcamlexlex
    @camcamlexlex Před 2 lety

    Love your videos bro, amazing content.

  • @anthonyg977
    @anthonyg977 Před 2 lety +4

    Ive really liked cdg play for a while now and i have like 2 tees but i never knew about any of this thank u for making this vid :)

  • @MexicanSniper
    @MexicanSniper Před 2 lety

    your intros give me chills🖤🖤🖤

  • @fionnlaghcarter9730
    @fionnlaghcarter9730 Před 2 lety +6

    Amazing vid once again. Also pleasantly suprised that DSM was inspired by Kensington Market . Fire

    • @Threaducation
      @Threaducation  Před 2 lety +1

      I know, cool part of the history for sure - thanks for watching!

  • @jnelstudio
    @jnelstudio Před 2 lety

    I really appreciate your videos. Thank you!

  • @helgenx
    @helgenx Před 2 lety +1

    This was a very good and informative video, thank you!

  • @jukboxx01
    @jukboxx01 Před 7 měsíci

    This series is everything it helps fill in the gap to explain to a lot of people about the fashion industry

  • @Orbitinbloom19018
    @Orbitinbloom19018 Před 2 lety

    Thank you for sharing so much info

  • @tmillz120
    @tmillz120 Před rokem

    Great story and great story telling nice video!!

  • @glennlau9374
    @glennlau9374 Před 2 lety

    Was expecting Chitose Abe to be mentioned in this video but nahhh there'll always be another video for more rich history. Love it.

  • @smoovychevyss6486
    @smoovychevyss6486 Před 2 lety +4

    I couldn’t wait to see what was next.

  • @jonassmiley1380
    @jonassmiley1380 Před 2 lety +2

    Yesss…come des garcons..Rei Kawakubo…thank you for this

  • @risinggio8822
    @risinggio8822 Před 2 lety

    love your work, thank you

  • @ayazrafaelibrahimov9196
    @ayazrafaelibrahimov9196 Před 2 lety +3

    Incredible video, thank you!

  • @thabisonhleko8951
    @thabisonhleko8951 Před 2 lety +2

    Been binging these. Finally early to a video. CDG excites me so imma love this video 😮‍💨

  • @Seti12345
    @Seti12345 Před 2 lety +79

    An episode on Stussy would be amazing, they’re basically the original streetwear brand

    • @Threaducation
      @Threaducation  Před 2 lety +30

      definitely gonna make that happen soon

    • @MetaMan09
      @MetaMan09 Před 2 lety +7

      No “Urban Wear” which is what it was referred to as before “Street Wear”, Dapper Dan, Fubu, Sean John, etc were the pioneers in what we are doing today, why tf you think they call it “street” wear for lol
      And the owner of stussy, Nicky Diamond and a few others have acknowledged it in previous interviews, make sure to do your history sir 💯👌🏿

    • @yaelmolina7940
      @yaelmolina7940 Před 2 lety +13

      @@MetaMan09 thats why he´s asking for an episode

    • @Plaaacek
      @Plaaacek Před 2 lety

      Yes please

    • @Americansikkunt
      @Americansikkunt Před rokem

      @@MetaMan09 …because they’re “street clothes”. As opposed to “work clothes” or “church clothes”.
      Cmon man….
      Not everything is culturally appropriated

  • @littlemandavee
    @littlemandavee Před 2 lety +2

    You always deliver!!!!!

  • @ziymeengreen1160
    @ziymeengreen1160 Před 2 lety +4

    Great Video ✨ it was very informative and inspiring

  • @kissyf4c386
    @kissyf4c386 Před 2 lety

    Almost missed the video, good job mane

  • @ib.2995
    @ib.2995 Před rokem

    Fantastic job! Tks

  • @LILHammer96
    @LILHammer96 Před 2 lety +2

    Thank you so much!

  • @yidideyaabrha9275
    @yidideyaabrha9275 Před rokem

    Good stuff bro!

  • @Shanheard2212
    @Shanheard2212 Před 2 lety +2

    Omg you did the one I suggested! Well.. maybe others suggested too but I’m feeling special 🤣. Great video!

    • @Threaducation
      @Threaducation  Před 2 lety +1

      lol yes I got many requests for this, but we'll say this one was yours ✌️

  • @carinonline555
    @carinonline555 Před 2 lety +1

    Amazing as always

  • @oneofwe5980
    @oneofwe5980 Před 2 lety

    Thank you for the amount of time and effort you put into your videos!! Could you do a style evolution of aleali may?

  • @david198540
    @david198540 Před 2 lety +3

    Thank you, thank you, thank you!!! Always loved Rei.

  • @Spriker2006
    @Spriker2006 Před 2 lety

    Great vid as always. I would love see the history of Goyard

  • @oswaldphills
    @oswaldphills Před rokem

    Great job on this one. Peace!

  • @double0double0
    @double0double0 Před 2 lety +1

    great vidw!!

  • @stephen-john1677
    @stephen-john1677 Před 2 lety

    Best channel!

  • @alexandrebangoura7383
    @alexandrebangoura7383 Před 2 lety

    Thank youuuu 🙏🏽🙏🏽🙏🏽

  • @ejr7155
    @ejr7155 Před 2 lety +1

    Fantastic video!!

  • @jonathanbennett8065
    @jonathanbennett8065 Před 2 lety +1

    Great work! I love this series. Rei Kawakubo is one of my biggest inspirations.

  • @uncharted_muse
    @uncharted_muse Před 2 lety

    Love your content bro ,mad love from Botswana🇧🇼❤

  • @hhystericgglamour
    @hhystericgglamour Před 2 lety +1

    always a good day when thread uploads

  • @IamNanaKofiAsare
    @IamNanaKofiAsare Před 2 lety +1

    I can’t wait for the next Video!! Can we get a Andre Leon Talley video!

  • @reportthehype
    @reportthehype Před 2 lety +1

    Thank you for making this video ❤🙏

    • @Threaducation
      @Threaducation  Před 2 lety

      thank you!

    • @coderr_
      @coderr_ Před 2 měsíci

      @@Threaducationwhat’s the song playing in the background?

  • @lookslikeaxuan
    @lookslikeaxuan Před rokem

    amazing video

  • @trufamgaming
    @trufamgaming Před 2 lety

    I been waiting on this drop

  • @piecesofham3639
    @piecesofham3639 Před 2 lety

    I love these history videos

  • @RiverheadSkate
    @RiverheadSkate Před 2 lety

    Well done as always. Would love to see a Kapital video and that Kanye one I think you mentioned

  • @Mcjacup
    @Mcjacup Před 2 lety +3

    Do helmut lang next!!!!

  • @heyitscafe36
    @heyitscafe36 Před 2 lety +2

    Would love to see an episode on Humanmade! ✨These videos are incredible!!!

  • @rizottoxyrusser
    @rizottoxyrusser Před 2 lety

    This channel is my safe place

  • @brandon400
    @brandon400 Před rokem

    great video

  • @somebodythrowapenyatme

    love it bro keep up🏬

  • @rayramirez9404
    @rayramirez9404 Před 2 lety +3

    It just doesn’t get better than Rei!❤️.

  • @modernday_spicoli2948

    Great video, need that Yohji video sometime soon

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c Před 2 lety +2

    never be sorry for delays fam, we're patient af
    anything coming, we appreciate fr. hope u good.

  • @direcircumstances
    @direcircumstances Před 2 lety +3

    another fascinating installment in your history series! loved it

  • @joelflores9701
    @joelflores9701 Před rokem +1

    These are so awesome! Do a Takashi Murakami one! Or a Joe Fresh Goods one

  • @thetechnohalloffame
    @thetechnohalloffame Před 4 měsíci

    Great vid :) I came to see footage of the first Paris week show and watched the whole thing.
    You must know by now that DSM is styled after Kensington Market in London, not Toronto haha. But as a Torontonian I thought that one was funny. ☮

  • @shutit.5942
    @shutit.5942 Před 2 lety +1

    ur back lesgoo

  • @denimbones
    @denimbones Před 2 lety +1

    I just watched your older video earlier lol, this ones great as well

  • @babykozi
    @babykozi Před 2 lety +4

    Missed you brother ✨🔥

  • @bazislav
    @bazislav Před 2 lety +5

    Amazing video! Only thing missing imo is listing the boquet of brands that gained traction under CdG/DSM wigs, most notably Gosha Rubchinsky, Kei Ninomiya, Ganryu, and to some extent CPFM

    • @st.commodus1437
      @st.commodus1437 Před 2 lety

      Yeah idk about CPFM

    • @bazislav
      @bazislav Před 2 lety +1

      @@st.commodus1437 CPFM wasn’t really an cdg umbrella brand, however it was one oc many that gained a lot of traction after being showcased in DSM corner + been a collaborator since

    • @humanc8143
      @humanc8143 Před 2 lety

      and Tao

    • @Devananta-Rafiq
      @Devananta-Rafiq Před rokem

      Jacquemus and ERL comes to mind