A Marketing Strapline is NOT a Value Proposition

When is a Value Proposition NOT a Value Proposition? When it's a Marketing Strapline!
As mentioned last week ( • The value of a Value P... ), a good Value Proposition will tell people, WHAT you do, describe the BENEFITS, with reference to the PROBLEM or NEED that it addresses and says WHY YOU are the right person/company, all while generating that 'TELL ME MORE' feeling in the recipient / audience.
What it is NOT is a clever marketing strapline.
Today's video gives two very famous examples of marketing straplines to demonstrate the difference.
Still struggling to separate the tagline from the proposition? Give BizplansUK a call.