The Sound of RTA Dubai's Roads & Transport Authority| Sonic Branding & Music Strategy | MassiveMusic

Have you ever considered how many sounds help you find your way while using public transport? From the ticket machines to closing doors and announcements.
Please let us introduce you to the sonic identity that we at MassiveMusic ideated and developed for RTA, Dubai's Road and Transport Authority. Our challenge was to create an ownable sonic branding strategy - as a way of engaging with their customers as well as an opportunity to regenerate from the noise pollution we experience on a daily basis.
So, what does Dubai’s RTA sound like? Like a take-me-from-A-to-B indication.
Clear, international and, most importantly, modern.
Want to know more? Head to www.massivemusic.com/en/work/...

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Really good to hear from you

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👍 2:11

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🇿🇦 2:18

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Rta