Great content Jacob. I watched the video twice. The six steps are: 1. Learn the basics of copywriting. 2. Practice with one copywriting deliverable. 3. Pitch to real clients. 4. Pitch to clients that look similar to the ones you worked before. 5. Begin building a recurrent channel. 6. Contineously improve your sales and copywriting abilities.
I don't think enough people realize the amount of valuable content you consistently put out at NO COST! This can literally be a life-changing video to watch for many of us who are looking for another way to live. Awesome stuff as always Jacob!
1. learn the basics of the copywriting 2. pick one of the common deliverables such as email/website/blog !! and practice !! 3. evaluate other people's work and learn what makes it good 4. write 20 pitches every week thank u so much that was really helpful
This is probably one of the simplest yet well-spoken videos I’ve seen on this topic. There are A LOT of competent, intelligent people out there who could be killing it as a freelance writer, but are weighed down by doubt and discouragement. As you said: pitching is key.
1. Learn the basics of copywriting. 2. Practice with one copywriting deliverable. 3. Pitch to real clients. 4. Pitch to clients that look similar to the ones you worked before. 5. Begin building a recurrent channel. 6. Contineously improve your sales and copywriting abilities.
This was exceptionally helpful!! Clear and concise when so many other copywriting videos are unnecessarily convoluted. I have subscribed and will be following. Thank you for sharing your time and expertise.
Thank you for sharing this! I've been procrasti-learning for the last 2-3 months and this video really helped me see that I haven't been doing much to move my business forward. I have set a goal to quit my day job when my kids get out of school in June. By following this plan, that finally seems within reach. Thank you!!
Thank you! I've watched a lot of CZcams copywriting videos/tutorials and this is by far the most no nonsense, direct and to the point content without sounding like a paid ad or plug for their course... this is the first time I've heard about the look-a-like client! Great advice!
Glad you found it helpful! And you noted one of the most important takeaways from the hold video - every new client has the potential to turn into a string of lookalike clients, and trying to multiply every client in that way is probably the single fastest way to build a service business.
Just now found you and I’m very excited to dive into your content. In comparison to other “coaches” and programs that I’ve been eyeballing, your product is WAY more reasonably priced. Very realistic!! I hope you continue to do very well!
Glad you feel that way! I've tried to price everything in a way that makes sense for aspiring freelancers, and if you find my free content helpful, I think you'll find the paid courses even more useful.
Unlike most videos, you gave very real and honest vibes! And I haven’t felt this for a long time watching videos on marketing and stuff! More power to you man 👐🏼
Sounds like a great project to pick up next to school. Insurance company pays me full salary while studying and if I can boost it with this 😁. Going to study IT stuff anyway, coding, marketing etc.
Pitching can be more powerful than you think, how about a private personal coaching and training from an experienced highly successful figure in Copywriting, to show you it's full potentials
Yeah he definitely is, what would you do if you could get a private personal coaching and training from an experienced highly successful figure in Copywriting?
Thank you, Jacob! I just have one question, though. How is this field so in demand if it's so easy to learn and it's very lucrative? Does it come down to each individual's ability to write great copy, or is more to do with networking and having a decent ability with copy? I've been learning web development, but recently learned about copywriting and it feels like I align with it more than development.
Glad you found it helpful! And I totally - I think all service businesses have a lot of crossover with each other - love that you’re applying the concepts to the industry you’re in!
it would be nice if you could release a video on how to do website copyrighting and what it should look like if you already have released a video could you please tell me if possible I am young and want to get started in this business
I'm curious what sort of companies you're pitching to in the early stages. Are they large, established businesses? or are you targeting newer, early-stage businesses? Also, is there a standard for pricing? as a new, inexperienced freelancer, should I be pitching at a much lower rate than an experienced copywriter? great content by the way, much appreciated
You don't require a redone version of written material. Automated programs do not produce genuine writing. Utilize the TextScout service to get outstandingly described writing to get your business to the next level.
Hello Jacob this is amazing content thank you!! What would be your advice on how to construct a template pitch that you just have to tweak and and not totally rewrite every time you’re pitching for a client? Thank you 🥰
If you go for 20 pitches per week, you don't really need to maximise efficiency, because 20 per week is a quite small number. Plus you get some exercise done
@Jacob McMillen: Thank you for the video! 🙃 Were you already an experienced copywriter when you started offering your services as a freelancer, or did you jump in at the deep end with no experience, true to the motto: learning by doing?
Hey Jacob, This is a great thank you for your sharing this topic. Do you think the copywriters need to master some design skills like graphic design or UI/UX design? Otherwise, how to deliver ”Copy Words” only to clients without layout or some graphic design in landing pages or sales pages?
Hey Jake, you don't need graphic or UX skills to write and deliver copywriting to clients. First of all, you can simply deliver copy via a Google Doc with some light formatting to help show how the copy is supposed to show on the page. If you don't know how it should show up, just look at what the client currently has, what a competitor has, or what any random published page is using, and copy that. You will develop more of a feel for this over time. That said, you can go one step further in both your pitches and your initial copy delivery by using a tool like - goedit.me/ - to show your copy visually on the current site or a competitor site. Early in my career, I would do something similar called "wireframing" in this lightweight photoshop-like tool - www.getpaint.net/download.html - and it was always well received, but that's a bit harder than just live-editing on top of an existing site's layout. Long term, you want to develop an understanding of UX, because copywriting is a part of UX, but you don't need to know UX or graphic design to write and deliver copy right now.
Early in my career, I used Craigslist, writing job boards, and looking up “write for us” pages a ton. I use Twitter DMs a lot now. If you’re brand new, pursue your warm network. Let people know you’re helping businesses create more focused messaging. If you have a year or more experience, I think email and LinkedIn are the best places to pitch at scale. Twitter is basically remote pseudo-networking so it works really well for getting really great fit projects here and there, but it doesn’t support the volume of pitches you need to get through in your first few years of freelancing.
Quick question....? What would you do if you could get a private personal coaching and training from an experienced highly successful figure in freelance Copywriting?
*Sorry if my question is stupid* I learned all the basics and whatever, but I didn't understand if a copywriter, other than writing its copy, is supposed to actually make the landing page. I mean, do I actually have to make the site for my client?
You don't have to if you can't. You can say "I only do the text" Would probably work in your favor tho to team up with someone who can build the landing page
The number has changed over the years as I've focused on different things. To give you the answer you're looking for, the best performance I had was around 30-40 leads per month. I'd only attempt to close the best 6-8 and my close rate was around 75%, so I'd end up with 5-6 really great clients each month.
Hey there Jacod, Can I start copywriting even if I have no experience whatsoever, what I mean is that I am a college drop out, so I don't really have any experience working anywhere. So I am stuck in a loop where I have to pick a Niche to start writing for but I just can't pick one. As soon as I pick one I feel like its not the one. I am looking forward to picking Real Estate as my niche that I can write for, since I am very much interested in it. But my main question is Do I need to have 100% knowledge on how Real Estate operates or how it works, or can I start with the knowledge I have. And question applies for all niches, what if I wanna choose another niche, Do I have to know every single info about the product and how the company works or can I just start with what I know? That is what is holding me back, Lack of info about a product/service, I end up thinking I won't work out because I know very little. So I come to you to seek help. Please help me.
Firstly you don't need to have experience to start writing copies, you can gain that overtime. How about a private personal coaching and training from an experienced highly successful figure in Copywriting to help you get started
Is an above average IQ (intelligence quotient) important for copywriting, or can someone with average intelligence create a decent career with hard work?.
Unless you fall outside of the 80% distribution curve, it is very, very unlikely that your IQ will play any meaningful role in your career. There are perhaps a handful of niches where this is not true, but copywriting certainly is not one of them.
@@JacobMcMillen Thanks for your reply. I am currently 19 years old and aspiring to be a copywriter so hearing this has given me some hope. Thanks and keep up the good content.
Email Is just part of the process,... how about a private personal coaching and training from an experienced highly successful figure in Copywriting. To get you started
A great way to identify a ponzi scheme is to ask this question: "Am I REQUIRED to pay money to the person teaching me about this business model in order to begin making money from it myself?" If the answer is yes, it's always a ponzi scheme.
Many - here’s a great writeup on the subject from my friend Chima who got her start in Nigeria and is absolutely crushing it: jacobmcmillen.com/freelancing-lessons-for-african-writers/
@@sadakathossain7545 It simply means putting your self infront of potential clients. You are going to the clients instead of the clients coming to you :).
@@sadakathossain7545, I'm curently practicing and learning my copywriting skills and not quite at that point yet, But from what I know if you are starting out you can start on Fiver or linked in.
So what happens if I don’t have a core writing ability? Bc I rly wanna start i juts go into digital marketing and been seeing stuff abt copywriting. Would I succeed or be decent? Can I just learn and be better over time?
Yes it's possible to learn and get better overtime...how about a private personal coaching and training from an experienced highly successful figure in Copywriting to get you started
Great content Jacob. I watched the video twice. The six steps are:
1. Learn the basics of copywriting.
2. Practice with one copywriting deliverable.
3. Pitch to real clients.
4. Pitch to clients that look similar to the ones you worked before.
5. Begin building a recurrent channel.
6. Contineously improve your sales and copywriting abilities.
Don't mind I am new here so can I know what does pitching out clients means?
@@sadakathossain7545 Pitching means selling/presenting something.
I don't think enough people realize the amount of valuable content you consistently put out at NO COST! This can literally be a life-changing video to watch for many of us who are looking for another way to live. Awesome stuff as always Jacob!
Don't mind I am new here so can I know what does pitching out clients means?
@@sadakathossain7545 I think it means offering your services
1. learn the basics of the copywriting
2. pick one of the common deliverables such as email/website/blog !! and practice !!
3. evaluate other people's work and learn what makes it good
4. write 20 pitches every week
thank u so much that was really helpful
This is probably one of the simplest yet well-spoken videos I’ve seen on this topic. There are A LOT of competent, intelligent people out there who could be killing it as a freelance writer, but are weighed down by doubt and discouragement. As you said: pitching is key.
Thanks Sebastian, appreciate it! And I completely agree with you that doubt/discouragement are the main things holding some great writers back.
1. Learn the basics of copywriting.
2. Practice with one copywriting deliverable.
3. Pitch to real clients.
4. Pitch to clients that look similar to the ones you worked before.
5. Begin building a recurrent channel.
6. Contineously improve your sales and copywriting abilities.
Thanks so much Jacob, you've always been a source of inspiration.
Loved the video! Really made me optimistic!
This was exceptionally helpful!! Clear and concise when so many other copywriting videos are unnecessarily convoluted. I have subscribed and will be following. Thank you for sharing your time and expertise.
Wow! Such great content, thanks a lot. I subscribed barely 10 minutes in
Thank you for sharing this! I've been procrasti-learning for the last 2-3 months and this video really helped me see that I haven't been doing much to move my business forward. I have set a goal to quit my day job when my kids get out of school in June. By following this plan, that finally seems within reach. Thank you!!
This is really helpful! Thank you so much for posting this
Sure thing, glad you found it helpful!
Im digging the wheel of time series in the background!
My favorite series of all time!
Thank you! I've watched a lot of CZcams copywriting videos/tutorials and this is by far the most no nonsense, direct and to the point content without sounding like a paid ad or plug for their course... this is the first time I've heard about the look-a-like client! Great advice!
Glad you found it helpful! And you noted one of the most important takeaways from the hold video - every new client has the potential to turn into a string of lookalike clients, and trying to multiply every client in that way is probably the single fastest way to build a service business.
Thank you, Jacob! I do not remember how I subscribed but I was happy to see your email in my inbox, and your information is gold. Please keep going!
Don't mind I am new here so can I know what does pitching out clients means?
Thank you for these gold nuggets!
"Top 2 Blog Posts"...love it, Jacob. Really appreciate this post.
Don't mind I am new here so can I know what does pitching out clients means?
Thank you...
Great Content 👌
Just now found you and I’m very excited to dive into your content. In comparison to other “coaches” and programs that I’ve been eyeballing, your product is WAY more reasonably priced. Very realistic!! I hope you continue to do very well!
Glad you feel that way! I've tried to price everything in a way that makes sense for aspiring freelancers, and if you find my free content helpful, I think you'll find the paid courses even more useful.
Unlike most videos, you gave very real and honest vibes! And I haven’t felt this for a long time watching videos on marketing and stuff! More power to you man 👐🏼
Appreciate it!
I am enjoying your content and hope to become a good copywriter
Great tips! Thanks, Jacob!
Of course!
Great content Jacob. I'll subscribe to your channel, looking forward to your future uploads. Keep it up!
Thanks Joseph!
Don't mind I am new here so can I know what does pitching out clients means?
Defo understand this more than hustler uni
Good one
Sounds like a great project to pick up next to school. Insurance company pays me full salary while studying and if I can boost it with this 😁. Going to study IT stuff anyway, coding, marketing etc.
Absolutely brilliant with such a magnetic and simple solution without being fussy!
Just like that..
Hell yea
Yas Jacob 👏🏻
Thank you so much for normalizing pitching. Your video convince me that I'm on the right path 😎
Pitching can be more powerful than you think, how about a private personal coaching and training from an experienced highly successful figure in Copywriting, to show you it's full potentials
you the real mvp. thank you.
Yeah he definitely is, what would you do if you could get a private personal coaching and training from an experienced highly successful figure in Copywriting?
Thanks 🙏
Thanks
I really appreciate you, l can l get the complete practical video
Thank you, Jacob! I just have one question, though. How is this field so in demand if it's so easy to learn and it's very lucrative? Does it come down to each individual's ability to write great copy, or is more to do with networking and having a decent ability with copy? I've been learning web development, but recently learned about copywriting and it feels like I align with it more than development.
I liked this video. However pitching examples were not mentioned. What is the best way to pitch? I wish it was a bit more in detail
As a music composer and producer, this is very helpful across the music side also. Thanks, Jacob!
Glad you found it helpful! And I totally - I think all service businesses have a lot of crossover with each other - love that you’re applying the concepts to the industry you’re in!
@@JacobMcMillen Definitely. Thanks again!
it would be nice if you could release a video on how to do website copyrighting and what it should look like if you already have released a video could you please tell me if possible I am young and want to get started in this business
I haven’t learned to write copy yet but this is enticing stuff! How do you pitch? Cold calling or email?
I'm curious what sort of companies you're pitching to in the early stages. Are they large, established businesses? or are you targeting newer, early-stage businesses?
Also, is there a standard for pricing? as a new, inexperienced freelancer, should I be pitching at a much lower rate than an experienced copywriter?
great content by the way, much appreciated
Your opinion about writing assistant?
You don't require a redone version of written material. Automated programs do not produce genuine writing. Utilize the TextScout service to get outstandingly described writing to get your business to the next level.
Hello Jacob this is amazing content thank you!!
What would be your advice on how to construct a template pitch that you just have to tweak and and not totally rewrite every time you’re pitching for a client?
Thank you 🥰
Whole guide to crafting your own pitch template here: jacobmcmillen.com/email-copywriting/
If you go for 20 pitches per week, you don't really need to maximise efficiency, because 20 per week is a quite small number. Plus you get some exercise done
What is pitching is that the writing u need to do to send out to the clients? Or someth else
Start making the changes you know you need to make and Forgive your past self
Okay.
Don't mind I am new here so can I know what does pitching out clients means?
@Jacob McMillen: Thank you for the video! 🙃 Were you already an experienced copywriter when you started offering your services as a freelancer, or did you jump in at the deep end with no experience, true to the motto: learning by doing?
I started as a freelancer and learned as I went.
Thank you very much, please I do I create my portfolio.kindly reply me please
Hey Jacob,
This is a great thank you for your sharing this topic.
Do you think the copywriters need to master some design skills like graphic design or UI/UX design? Otherwise, how to deliver ”Copy Words” only to clients without layout or some graphic design in landing pages or sales pages?
Hey Jake, you don't need graphic or UX skills to write and deliver copywriting to clients.
First of all, you can simply deliver copy via a Google Doc with some light formatting to help show how the copy is supposed to show on the page. If you don't know how it should show up, just look at what the client currently has, what a competitor has, or what any random published page is using, and copy that. You will develop more of a feel for this over time.
That said, you can go one step further in both your pitches and your initial copy delivery by using a tool like - goedit.me/ - to show your copy visually on the current site or a competitor site.
Early in my career, I would do something similar called "wireframing" in this lightweight photoshop-like tool - www.getpaint.net/download.html - and it was always well received, but that's a bit harder than just live-editing on top of an existing site's layout.
Long term, you want to develop an understanding of UX, because copywriting is a part of UX, but you don't need to know UX or graphic design to write and deliver copy right now.
@@JacobMcMillen Thank you Jacob, your advice is very helpful, just wanna say thanks again.🙂
How much do you pull in now
Through what channels or platforms do you like to pitch to the most? Which have worked best for you?
Early in my career, I used Craigslist, writing job boards, and looking up “write for us” pages a ton.
I use Twitter DMs a lot now.
If you’re brand new, pursue your warm network. Let people know you’re helping businesses create more focused messaging.
If you have a year or more experience, I think email and LinkedIn are the best places to pitch at scale.
Twitter is basically remote pseudo-networking so it works really well for getting really great fit projects here and there, but it doesn’t support the volume of pitches you need to get through in your first few years of freelancing.
How do I pitch, I need a template
Hey jacob!!hope you are doing good...i wany to know about your crash course,?
Quick question....?
What would you do if you could get a private personal coaching and training from an experienced highly successful figure in freelance Copywriting?
*Sorry if my question is stupid*
I learned all the basics and whatever, but I didn't understand if a copywriter, other than writing its copy, is supposed to actually make the landing page. I mean, do I actually have to make the site for my client?
You don't have to if you can't. You can say "I only do the text"
Would probably work in your favor tho to team up with someone who can build the landing page
Please where can a newbie pitch
Don't mind I am new here so can I know what does pitching out clients means?
It means that you are trying to sell your service of copywriting to the owner of the ad or company via email or dm.
Where can I contact you Jacob?
Hey Jacob, I have a question!!!
✔ How many clients do you get from your website every single month?
The number has changed over the years as I've focused on different things. To give you the answer you're looking for, the best performance I had was around 30-40 leads per month. I'd only attempt to close the best 6-8 and my close rate was around 75%, so I'd end up with 5-6 really great clients each month.
@@JacobMcMillen Love your word and appreciate your effort.Thank you♥️
Hey there Jacod, Can I start copywriting even if I have no experience whatsoever, what I mean is that I am a college drop out, so I don't really have any experience working anywhere. So I am stuck in a loop where I have to pick a Niche to start writing for but I just can't pick one. As soon as I pick one I feel like its not the one. I am looking forward to picking Real Estate as my niche that I can write for, since I am very much interested in it.
But my main question is Do I need to have 100% knowledge on how Real Estate operates or how it works, or can I start with the knowledge I have. And question applies for all niches, what if I wanna choose another niche, Do I have to know every single info about the product and how the company works or can I just start with what I know?
That is what is holding me back, Lack of info about a product/service, I end up thinking I won't work out because I know very little. So I come to you to seek help. Please help me.
Firstly you don't need to have experience to start writing copies, you can gain that overtime. How about a private personal coaching and training from an experienced highly successful figure in Copywriting to help you get started
👌🏼
Can i edit your videos?
Is an above average IQ (intelligence quotient) important for copywriting, or can someone with average intelligence create a decent career with hard work?.
Unless you fall outside of the 80% distribution curve, it is very, very unlikely that your IQ will play any meaningful role in your career. There are perhaps a handful of niches where this is not true, but copywriting certainly is not one of them.
@@JacobMcMillen Thanks for your reply. I am currently 19 years old and aspiring to be a copywriter so hearing this has given me some hope.
Thanks and keep up the good content.
@@squirrels492can we become millionaire by copywriting?
With pitching for potential clients m, do you writing them an email?
Email Is just part of the process,... how about a private personal coaching and training from an experienced highly successful figure in Copywriting. To get you started
I'm trying to learn blog copy. Can you please direct me to blog copy examples?
What would you do if you could get a private personal coaching and training from an experienced highly successful figure in Copywriting?
Is this for real.... I have waisted a lot of time and money doing other ponzi scheme.... I'm starting this right away
A great way to identify a ponzi scheme is to ask this question: "Am I REQUIRED to pay money to the person teaching me about this business model in order to begin making money from it myself?"
If the answer is yes, it's always a ponzi scheme.
Hey are there any successful African copywriters?
Many - here’s a great writeup on the subject from my friend Chima who got her start in Nigeria and is absolutely crushing it: jacobmcmillen.com/freelancing-lessons-for-african-writers/
How can I find an established copywriter to give feedback on my copy. where sould I look?
Don't mind I am new here so can I know what does pitching out clients means?
@@sadakathossain7545 It simply means putting your self infront of potential clients. You are going to the clients instead of the clients coming to you :).
Pattalux Taongam how will I find potential clients?😅
@@sadakathossain7545, I'm curently practicing and learning my copywriting skills and not quite at that point yet, But from what I know if you are starting out you can start on Fiver or linked in.
So what happens if I don’t have a core writing ability? Bc I rly wanna start i juts go into digital marketing and been seeing stuff abt copywriting. Would I succeed or be decent? Can I just learn and be better over time?
Yes it's possible to learn and get better overtime...how about a private personal coaching and training from an experienced highly successful figure in Copywriting to get you started