Martin Reeves: Your strategy needs a strategy

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  • čas přidán 21. 12. 2014
  • Is it possible to look ahead without stumbling over what’s in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success.
    Martin leads The Strategy Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy. Current research themes include meta-strategy, evidence-based transformation, corporate longevity and strategies of sustainability. Martin joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with Western clients. He has led strategy assignments in healthcare, consumer goods, financial services, and industrial goods in Japan, the US, and Europe. He has authored numerous articles on strategy, a book on “Adaptive Advantage” and another - “Your Strategy Needs a Strategy” - will be published by Harvard Business Press in Spring 2015.
    About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
    Learn more at www.ted.com/ted-institute
    Follow TED Institute on Twitter @TEDPartners
    Follow more business thinking worth sharing from TED at roi.ted.com

Komentáře • 28

  • @KowdleBala
    @KowdleBala Před 9 lety +4

    Thank you Martin Reeves and TED.

  • @imciyk3300
    @imciyk3300 Před 4 lety +5

    Thank you TED and Martin Reeves. Hope to give my TED talk soon

  • @thaleskroth
    @thaleskroth Před 3 lety +1

    The instruction for business is in accordance with the monitoring of several premises. And, if you are planning or want to reinvent the internal process, customer relationships have many interesting points to deepen strategies. And here's a proposal to formulate a competitive strategy.

  • @olabloggs2000
    @olabloggs2000 Před 5 lety +3

    What is the information source for the graphs he presents?

  • @congdothanh3876
    @congdothanh3876 Před 6 lety

    approach is the philosphy for strategy!

  • @jacobshondee1506
    @jacobshondee1506 Před 4 lety +1

    5:03 you can see the kyle halwood

  • @unzahid
    @unzahid Před 4 lety

    awesome.

  • @stephensawyer2511
    @stephensawyer2511 Před rokem

    If you think your strategy needs a strategy, then you're probably already 3 steps behind your competition. Sure, there's strategic moves that can be made throughout business, but that means nothing if you continuously fail to produce a superior product.

  • @ajaynagre
    @ajaynagre Před 2 lety +1

    Amazing

  • @brittney3112
    @brittney3112 Před 4 lety +1

    what strategy would postal services come under ??? I'm having a lot of trouble figuring it out! :(

    • @nikkifraser5541
      @nikkifraser5541 Před 2 lety

      yes and we all have problems ...its virtually impossible to figure things out sometimes

  • @GiacomoZivieri
    @GiacomoZivieri Před 2 lety +15

    my confusing business strategy teacher suggested this confusing video and now I'm quite confused

  • @senhorascansadas
    @senhorascansadas Před 4 měsíci

    Please create legend in portuguese!

  • @TokyoTaisu
    @TokyoTaisu Před 11 měsíci

    TLDR; your MBTI temperament defines your strategy:
    Classical = SJ people
    Adaptive = SP people
    Shaping = NF people
    Visionary = NT people
    You're welcome.

  • @zes3813
    @zes3813 Před 7 lety

    wrg

  • @williamtsunku9862
    @williamtsunku9862 Před 5 lety

    re : #my$2k
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    Martin Reeves: Your strategy needs a strategy

  • @nikawrays3147
    @nikawrays3147 Před 4 lety +28

    Very confusing and all over the place. I have no doubt he's brilliant but speaking is not everyones gift.

  • @Baramburum123456
    @Baramburum123456 Před 7 lety +8

    Surprisingly poor level of expertise for BCG company

  • @ryleestewart8509
    @ryleestewart8509 Před 7 lety

    Martin Reeves talks about the issue of strategy and how he thinks that a strategy needs a strategy, but does that even make sense? Everyone has a strategy I'm sure, some people may have a more poor strategy than others, but does that mean we are lacking strategy at all? No. Martin Reeves made me think of an ethical component, known as nonmaleficence, which is don't inflict/prevent harm or evil, remove harm or evil, and promote good. If people don't have that well have a strategy that's not inflicting harm on anyone or anything. Just because people are poor at having a strategy doesn't mean they need a strategy needs a strategy. Everyone does things every differently, not all of us are the same person and we don't do things the same way. Having a strategy is promoting good, and even if it's a poor one, they are still promoting good and preventing harm. A strategy needing a strategy is way too confusing and too stressful, when people have a strategy it is good, even if it's not a good one.

  • @phenixevelyphd2149
    @phenixevelyphd2149 Před 5 lety +3

    This is quite outdated thinking and more or less a loser whinnying in a public platform because they need someone to TALK and keep the show going. Strategy will never be out of date, tech, IT, HR, marketing, production, innovation.. does not change my friends. His inability to adapt, grow and overcome is why he’s doing what he is doing today. Not creating, not visioning, not competing, not mentoring, not innovating.
    Young entrepreneurs, be cautious listening to this type of webinar. It will not give you an advantage besides a history lesson.