How to use Google Analytics 4 (GA4) Comparisons - Overview and Tutorial - July 2024

Fred Pike takes you through the new, updated comparisons feature on Google Analytics 4 (GA4) in a 6-minute practical tutorial.
Comparisons feature in Google Analytics 4 (GA4) as updated in June / July 2024:
- Comparisons Feature:
GA4 now allows users to compare different segments of website traffic within standard reports. This is done by selecting one or multiple comparisons after clicking the Comparison icon at the top right of a Standard Report.
- Creating Comparisons:
Users can create their own comparisons by clicking the '+ Create new' button and entering conditions for the comparison they want to create.
- Saved Comparisons:
The comparisons can be saved and used like segments. Unlike filters that must be recreated each time you change reports, comparisons persist from report to report.
- Exporting Reports:
GA4 has introduced the ability to export standard reports directly to Google Sheets, allowing for easier data analysis within Google Sheets.
These updates aim to enhance the data analysis capabilities in GA4, making it easier for users to understand and analyze their website traffic. For a step-by-step guide on using these new features, you might refer to the official documentation or seek assistance from GA4 consultants.
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