Conscious consumerism - time to shop & live - our values | Diane Ridgway-Cross | TEDxMontrealWomen

Women control more than $20 trillion in spending globally, and with that spending power comes the opportunity - and, in fact, the responsibility - to wield that power wisely. To proactively support only those companies that align with our values and beliefs. To spend with purpose and with passion. To shift company policies and influence entire industries to do more… and do better. Let’s talk about the “power of the purse,” conscious consumption and how women can make a difference.
Diane is a recognized expert on the topic of marketing to women and moms, speaking at conferences across North America and Europe. She is a member of the Network of Executive Women, the National Retail Federation and the Retail Council of Canada and is a distinguished scholar of the In-Store Market­ing Institute. She holds her bachelor’s degree in marketing from the University of Missouri and her MBA from Wake Forest University’s Babcock School of Management.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@ParDahlberg]

Do you want to be a conscious consumer? Start with the question: Do I really need to buy this?

[@paulbroderick8438]

Exactly. Some politicians would regard this approach as "anti-American', or worse, a traitor!!

[@VeronicaMoullaianova]

You should check out my video on conscious consumerism! :)) Love, Veronica

[@gofrikah]

L'oreal is one of the biggest companies around who support animal testing.

[@parafacerocks289]

I cant believe my most beloved beagles are one of those test subjects!

[@missdiamond169]

Not anymore

[@afternoontea-bubblesbites1907]

Your mom sure did a great job! She still speaks through you!

[@parafacerocks289]

This was such an important video and I'm surprised by how low the viewership is. So most people are not mindful yet and there is a huge room for that!

[@arlinegeorge6967]

We women are power. And so rightly said . Amazing impressive souls where generation to come are becoming conscious consumer, pray the chain start in your community and spreading through out the universe. Great talk. Thank you, bless you. All your dreams come true.

[@emmaradcliffe1960]

Great talk, very informative and funny!

[@emil246]

say no to consumerism and propaganda advertising

[@nicolerose6226]

This is such a great video and needs more attention!

[@gigglypuff3589]

I laughed out loud at L’Oréal

[@bjk9647]

This was great. A bit ironic though discussing conscious consumerism and never seeing the wrongs of the meat and dairy industries, until the end. You didn't really talk about it though :/

[@siriraknaewjampa7909]

I like your talk.

[@OdinsSage]

Best mom, responding so positively to your young daught wanting to go vegetarian. When I went vegetarian at 9, my mom freaked out. (I've been vegetarian ever since, and vegan for the past 4 years. I'm 29.)

[@ErickFGx]

totally agree

[@shiinaharu1010]

I wonder what's her take on these companies (7:00) 8 years later

[@thebigfatcaterpillar]

Starbucks didn't pay tax

[@missdiamond169]

She's right

[@joaolollato7387]

Someone can do a sumarry for me?

[@a91170]

L'Oreal test on animals!

[@badmojjo]

Starbucks does great thing, except for coffee 😬😬😬

[@misterr279]

Power Of Our Purse P.O.O.P

[@RN-ti5oc]

I watched this looking for new tips on being a better consumer but instead got a woman pushing specific liberal brands. Wonder how much they paid her to advertise.

[@arlinegeorge6967]

We women are power and girlcotting

[@RakeshKumar-sz9se]

Felt like an advertisement of giant companies. How is Google sustainable

[@nikolajgraven6401]

giggity

[@andrewlikestrains4138]

There is no ethical consumption under capitalism.

[@filedotjar]

maybe not, but there is *more* ethical consumption

[@rosechoix]

Had me until blasting Starbucks for their former gun policy 🙄

[@maxineasbury2566]

This only pertains to the wealthy.

[@elisma515]

This is a trast