Marco Borraccino of Singer Reimagined Talks Vintage Design, Modern Mechanics, and Auto Inspiration

In this special conversation that took place during Dubai Watch Week, Tim Mosso discusses the origin and philosophy of Singer Reimagined with Marco Borraccino; watch designer, Porsche enthusiast; and managing director and co-founder of the technically innovative watch house.
Singer Vehicle Design is the vision of Rob Dickinson, former car designer and musician, who restores and reinterprets Porsche 911s to bespoke, modern perfection. A love of cars and admiration for Dickinson’s work is what brought Borraccino and Dickinson together, and from there, they ‘started dreaming about fantastic things.’
Singer Reimagined launched in 2017 with a disruptive vision for the chronograph - a true collaboration between design and mechanics. Borraccino conceptualized a new chrono architecture with the chronograph hours, minutes, and seconds coaxially mounted in the center of the dial and the time display along the periphery. He serendipitously met Jean-Marc Wiederrech, founder of Agenhor, the respected Geneva-based movement developer, who was working on a movement with centralized chronograph indications. His design was a match for what Jean-Marc was developing, and from there, the Track1 was born.
Upon the occasion of Dubai Watch Week, Singer Reimagined presented the latest edition of the Track1, the Emirates Edition, featuring a black matte ceramic-aluminum case, deep khaki green dial, and golden details. Borraccino describes this watch as a metaphor for the Emirates - a fantastic contrast between technology and tradition.
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[@seltenfotog3115]

Tim you have an amazing gift at interviewing people that brings out the best in a watch interview. Best in the Biz.

[@samr2332]

A true Horologyst, I could listen to and watch work all day long. Smart watches have their place I'm sure but once you understand the attention to detail and passion, that go into a piece, then you will appreciate 'mechanical chronographs' more. Good interview.

[@brunopcan]

Those watches are a masterclass on chronograph design, and Marco Borraccino is such a calm and knowledgeable guy! I had the pleasure to attend an event with him and try the watches in person, and I have to agree that it all makes sense after you spend some time with the pieces! I can't wait to see what the brand will bring in the future.

[@khalid0957]

Hope all are safe, and come to Dubai again.

[@greggmetzler4576]

I swear I fall in love with the Agengraphe movement everytime I see it. A guy can dream having that on his wrist, right?

[@BobbyDazzler888]

I just bought a Singer track 1 launch a couple weeks ago! I think the original is the best version and easiest to read with minute and hour hands at correct lengths to the dial markers.

[@thewatchguyinc.7429]

Very good interview Tim. Love the watch but as I searched the price point is way over what expected. For that amount there are probably 10 other watches i would pull the trigger before thinking of this one.

[@stevenuk]

again another super video with such great and informative content, just great Tim... I think Singer's chrono movement with auto winder behind the dial, is in the new Moser Chrono?... Still all very cool to me 👍🏼

[@herbmerced7780]

Excellent

[@bubbab7792]

Successful!!! 👍

[@jeffyiu]

993 all the way :)

[@danielsgustum2345]

Epic watches! But that interviewer need to take off those sunglasses! Is he 16? 🤣Good interview though

[@abs2fast2furios]

What is up with the upside down oakleys with that outfit.
Beautiful watch tho.