SWISS MADE WATCH - Does Not Mean Its Really 100% Made In Switzerland. 40% MADE IN CHINA?
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- čas přidán 12. 09. 2024
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SWISS MADE WATCH - Does Not Mean Its Really 100% Made In Switzerland. 40% MADE IN CHINA?
If you buy a “Swiss-made” watch thinking it’s almost entirely produced in Switzerland, you might be mistaken. ZURICH The manufacture of components including dials, sapphire glass and cases is flourishing in China, Thailand and Mauritius n watches designated as “Swiss-made”. Stricter rules came into force this in 2017 for watches bearing the coveted label on their dial and for which consumers are prepared to pay a premium.
The key requirement is that 60 percent of the manufacturing costs occur in Switzerland, up from a previous 50 percent threshold that applied only to the movement -- the core mechanism.
The new rules were meant to make the label more credible in the eyes of consumers and to shield the industry from Asian competition.
But the change has made it difficult for the makers of cheaper Swiss watches to cut costs and weather a harsh industry downturn. time it has left the makers expensive brands enough leeway to shift a chunk of component supplies to Asia to protect their profit margins. “Since the Swiss-made rules were tightened, we have fewer orders, not more,” said Alain Marietta of dialmaker Metalem, based in Swiss watchmaking hub Le Locle. “Some customers ask us to produce half of the components in China so we can be cheaper.”
He said he was concerned about losing customers but had stuck to his principles. “We want to offer a real Swiss made in Switzerland, people working in the watch industry here Sorry to break it to you, but the “Swiss Made” label on your fancy mechanical watch doesn’t necessarily mean that is 100% Swiss. In fact, modern watches in which every component was produced from start to finish in Switzerland are relatively rare, and quite expensive. But, there’s still good reason for the famous “Swiss Made” designation to carry the prestige and guarantee of quality it’s recognized for. As a consumer, potentially spending the big bucks Swiss watches command, you should know what you’re getting. So what does “Swiss Made” fake actually mean? tim write interview ceo mechanical watches usually made of more than 100 parts, specialized expertise and equipment to produce. Switzerland has this capacity but, as with everything in the country, production can be very expensive - and other countries can perform essentially equivalent work for far cheaper. (You know how the global economy works.) In a broad sense, what “Swiss Made” promises is a certain level of quality. But for the label to be meaningful, enough of the watch has to be of Swiss “provenance” to be convincing.
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Switzerland’s government has a law for enforcing how the label used and its prestige protected. (including what constitutes a “watch”) watch industry is as complex as any other, and Swiss lawyers’ main objective is not necessarily to provide transparency for consumers. considered a Swiss watch, at least 60% of manufacturing costs must be generated in Switzerland. Swatch Group CEO whose watches span all price points and which has extensive production facilities in Switzerland, said it was benefiting from the new rules it advocated. aventi skull sapphire competition in affordable "Swiss-made" watches.
Profitability at luxury group Richemont CFR.S and more diversified Swatch Group is recovering now, helped by improving sales, costs remains vital. Swiss dialmaker retail price rrp dial company was mainly producing in Mauritius, where salaries are much lower swiss made china factory noob watch case makers now imported sapphire glass from Asia. Luxury watchmakers suppliers secret, but recently there have been some initiatives denouncing this lack of transparency. Watch Drama Watch Talk Watch Box Watch Unboxing Watches TV SteveWillDoIt Rolex Richard Mille Omega Patek Philippe Hublot IWC AP Audemars Piguet Watchfinder Jenni Elle wolves of watch street omega speedmaster 65th anniversary patek philippe blue tiffany dial rolex green Francois Aubry, a supplier turned watchmaker, recently launched a timepiece with “99.99 percent Swiss production”, publishing the list of all its suppliers, Swiss CODE41 watch project crowdfunding platform kickstarter total transparency on the mostly Chinese origin of its components. High-end brand H.Moser & Cie this year dumped the “Swiss made” label while declaring its own watches over 95 percent Swiss. the official rules as “too lenient, providing no guarantee, creating confusion and encouraging abuses. FH body
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Thanks for the video.
Do the manufacturers in China and such have to sign NDAs to never revel who their Swiss customers are?
Chinese Seagull watch company (the maker of Seagull 1963) alone supplies 25% of world's watch movements.
When they changed the percentage to 60% they also changed it so that things like regulating could be including in the cost of production. When spare parts are delivered for high end watch brands we see country of production codes for China, Thailand, Cambodia etc. Swiss Made on the dial is more of a red flag than a sign of quality.
Years ago I was walking around a city in China. I came across a large building with a big rolex sign on it. It wasn't a store, but obviously a manufacturing building, so it doesn't surprise me that Rolex parts are made in China!
I am cyclists. I used to buy bikes made in the USA, Europe anf Japan only. But never brought a bike from Taiwan. But later I found out bike made in US and Europe was made by Taiwan.
But I would never buy any bikes or parts made in China if I can avoid it to be honest.
Luxury Watches source parts in Asia. That's why the luxury watch maker make so much money.
Good article
In my opinion unless you really like the watch it's a bit pointless buying it for the reputation then.
Omega is 40 percent part from China including case and bracelets . Now imagine that 2 million Richard Mille and 6 million Patek being half Chinese made parts …
Now that would be a shocker!
@@THEUNSEENREPORT China parts is ok as long as Swatch and Richmont, LVMH reduce prices. Instead they Jack it up prices 10-20 percent a year making Billions $$ in profit
I could honestly believe patek and RM being more chinese than rolex since neither lacks the scale or employee count to convincingly say they manufacture everything in house.
@@aussieexpat RM rubber straps Chinese for sure . Their whole operation is outsourced so their suppliers could be making it all in China as well
60% of value, may still allow for 99% fabricated in china.
Exactly. With lower end watches, most of the cost could be taken by the final inspection and assembly with the actual watch made in China.
I think this is where every manufacturer needs to come clean here. State exactly what they do. This is kind of like that stamp that patek used to use, and then removed because a less, prestigious, brand started using the stamp.
I think consumers would care if they knew the truth.
Great report. So if I’m reading between the tea leaves. 60% of cost? This could mean 100% are manufactured in China because 60% of the cost is labor assembled in Switzerland.
Id be surprised if less than 90% of the fabrication of a hamilton was NOT in china. But its at a price point I understand that would be the case.
I don't care if the parts are made in China as long as the sellers clearly disclose it.
The law is there.... but is it actually audited / enforced... ever? Considering that swiss respect privacy generally.
The law is meaningless without quality audits.
Here we go again , yes top good EU brands are different , the rest are same same 40% parts are made in Asia , but the sixty % is not totally made in Swiss as they have factories in Asia
No no no... Should provide some evidence. Which parts are imported to Switzerland? Which suppliers? Name them. Which watch companies are importing? Name them, specifically. What does the supply chain look like? Etc. Provide some evidence for the claim, not re-read the designation requirements a dozen times.
I'd be upset if my Rolex, any part bigger than a screw, were not made in Switzerland.
I've always heard rumors of Omega being a fast mover into china as early as the 00s.
you will have to be upset now...
Swiss made is "only" given to "swiss" products that has been at least 60% assembled in switcherland.
Not even manufactured in the swiss...
@@x3mperformace well we really dont know and thats the whole point. These brands really need to open their books.
@@aussieexpat Ohh yes, that's where the problems are hidden.
One thing is company / brands commercials, how it's made on youtube etc.
It could be a different story, in the real world.
But i do highly doubt, that Rolex and Audemar Piquet and other well trusted swiss brands, actually dare to skimp...
Lol at people who think that Rolex forges it’s own steel in Switzerland....so naive.
@@theshamelesswatchchannel6815 You got me thinking on that one. Now they do have proprietary steel, and they do make their own gold, but this isn't a case of putting 2 and 2 together. As you point out, they might not have their own foundary for the steel, even if the steel is proprietary.
And its actually relatively unlikely, as we already know that the steel cases are not in house.
Thumbs up for h moser
This applies for luxury brands of bags and clothing. "made in Italy" doesn't mean made by Italians. A lot of labour are hand crafted by workers from far East.
thats a silly logic, if labourers are not of Italian ethnicity but they're actually LOCATED in Italy, it makes absolutely no difference what RACE makes them as long as they make it under the strict standards of the brand company and under regulations of Italy. And Non-Italian workers IN Italy get paid the same as Italians because you gotta abide the laws of that country man. As long as the product is made in the said country, everything is under the regulation of that country. That's why only COUNTRY matters, not the race....
Thanks for this information so please you have a place in China for brand watch for beginners like me, if the engine came from Japan.
Unpopular opinion, it doesn't matter.
There are many nice watches from Switzerland, Germany, Japan, and China. It doesn't matter because makers like Jaeger-LeCoultre, a A. Lange & Söhne, Credor, and Beijing Watch Factory all make perfectly fine luxury watches. "Swiss Made" is essentially meaningless and it doesn't matter in the modern world where no product is 100% native of one country.
Judge the watch, not where it was made.
Watch calibre is easy to make , just invest one good one and computer scan the parts
Marketing scheme i s use import name to put higher value for product i s common practice in a sian watch makers
I've heard that Rolex is making every single thing by themselves.
A 'Made in America' iPhone would cost at least $2,000. Imagine if Swiss watches were 100% made in Switzerland? Think about it.
It depends on how much profit these companies demand. Apple makes huge profit margins on its iPhones
@@THEUNSEENREPORT Cheap labor is not the most significant financial advantage to manufacturing the iPhone in China. OLED screens, camera sensors, solid state storage drives, etc are all made in China. In Shenzhen anything you need is just a couple of buildings away, and the ability to keep everything so close together has incredible logistic advantages for Apple. It’s an extremely complicated process to build an iPhone and It's almost impossible to re-create that in the US or Europe.
Swiss watches were 100℅ made in Switzerland before the 1980s, & they cost much less than the current "Swiss Made" in Asia ones
Swchinaland-made
So if a movement is made in China and the case somewhere else but doesn't have the high street name then what's the damn difference