Vic Mensa on the Laws of Branding, the Future of Africa, and Building a Cannabis Empire

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  • čas přidán 2. 10. 2023
  • Dive deep with Vic Mensa as he unravels his journey from selling weed to mastering the art of business. In this episode, learn about the 93 Boyz's groundbreaking moves in the cannabis industry, becoming Chicago's first Black-owned cannabis company with a dispensary. Discover the psychology behind the 93 Boyz brand and the marketing strategies that propel them forward.
    Africa's potential shines brightly as Vic emphasizes its vast resources and the continent's promising future. He also highlights the success of his Black Star Festival in uniting Black Americans with the people of Ghana.
    From discussing the power of publicity over advertisements to the laws of branding, Vic provides insights into the nuances of building a brand. Listen to his candid revelations about the artists that influenced him, the importance of giving back to the community, and the hurdles he overcame in Chicago.
    For a holistic understanding of Vic Mensa's entrepreneurial spirit and his dedication to his roots, don't miss this episode. From branding to business, it's a masterclass in navigating the music and cannabis worlds.
    #VicMensa #93Boyz #CannabisBusiness #musicentrepreneurship
    0:00: 💪 Intro
    2:06: 🌿 Vic Mensa discusses his evolution in the marijuana industry and how selling weed taught him valuable lessons.
    5:26: 🎵 Vic Mensa discusses his journey in hip-hop, including his influences and the development of his own sound.
    10:29: 🌿 The speaker discusses the hurdles faced by black-owned cannabis brands in obtaining licenses and the importance of substantial inclusion in the industry.
    15:53: 💪 The interviewee discusses the importance of building a brand, giving back to the community, and the impact of his Ghanaian heritage on his life and career.
    21:07: 🌍 The speaker discusses the influence of his African heritage and global perspective on his business strategy.
    26:58: 🌿 The speaker discusses the branding strategy for their cannabis company and the importance of colors and words in creating a strong brand identity.
    34:04: 🌍 The speaker discusses the potential for collaboration between black Americans and Continental Africans in building businesses and industries in Africa, particularly in Ghana.
    37:01: 💡 The Black Star Line Festival in Ghana was a free festival that aimed to provide clean water facilities and bring artists together while also being profitable through sponsorships and VIP tickets.
    42:08: 🎵 The speaker discusses his plans to create a music festival in Jamaica and other African countries to celebrate global blackness.
    47:16: 🌍 The speaker discusses the ambition and vision of a person in Ghana who is planning to build a smart city in the central region of Ghana.
    51:44: 💫 Vic Mensa discusses his website 93boys.com and upcoming music releases in an interview.

Komentáře • 60

  • @rickyroyal
    @rickyroyal Před 9 měsíci +4

    This kind of conversation is important because it shows how intelligent and multifaceted hip hop is, but also shows how EYL relationships and connections beat fruit live on air.

  • @ClaudiaSauter-rh9qz
    @ClaudiaSauter-rh9qz Před 9 měsíci +8

    It's always an honor to have you here as a mentor I learn a lot watching your videos and it has encourage me expecially in decisions making. Investing in the financial market that changed my life forever.

    • @-janetlucas-eb9pk
      @-janetlucas-eb9pk Před 9 měsíci

      I'm a newbie and my portfolio has been down the drain while I try trading for myself, don't know what I did wrong

    • @williamsromero3866
      @williamsromero3866 Před 9 měsíci

      Yeah, Do you know I invested with her a few days ago and yesterday I received a $9,500 profit, she's really amazing.

  • @ampleryfilms
    @ampleryfilms Před 9 měsíci +3

    "How can I perform everywhere in the world except the place of origin"
    Great conversation.

  • @tinanyongesa
    @tinanyongesa Před 9 měsíci +1

    Just hearing Shotty say Mpesa made my heart sang!!!!!! It's always a pleasure listening and learning from you guys!

  • @jodiebeetus5844
    @jodiebeetus5844 Před 9 měsíci +4

    !!This dude is fresh n Dope!!

  • @yeaethanksmartyn6174
    @yeaethanksmartyn6174 Před 9 měsíci +1

    Wonderful conversation! Vic is so impressive!

  • @look_in_the_mirror_first7598
    @look_in_the_mirror_first7598 Před 9 měsíci +1

    This was an excellent interview.

  • @cha.numba1
    @cha.numba1 Před 9 měsíci

    His vibe is like Common &Prince.. great convo

  • @montphils4667
    @montphils4667 Před 9 měsíci +1

    Great interview

  • @beyonduniquecollection
    @beyonduniquecollection Před 9 měsíci +1

    Good interview straight up gas

  • @blackgardenersmatter7066
    @blackgardenersmatter7066 Před 9 měsíci

    And another one. Great interview.

  • @iesharobinson5772
    @iesharobinson5772 Před 9 měsíci +1

    Love it

  • @corybaby101
    @corybaby101 Před 7 měsíci +1

    Love it Mane

  • @ervin1jp
    @ervin1jp Před 8 měsíci

    Dope Interview.

  • @dafingaz
    @dafingaz Před 9 měsíci

    Great chat!

  • @britt483
    @britt483 Před 8 měsíci

    Great interview! I would love to hear his take on breaking into & obtaining licenses in the state of Illinois for blks & and why mobile payments are super popular in Africa

  • @livexport4773
    @livexport4773 Před 9 měsíci

    I was just thinking that too! Woo!🎉

  • @russellballardjr5915
    @russellballardjr5915 Před 9 měsíci +2

    what was the guys name the one that taught nipsey about branding. I couldnt catch his name.

  • @Khaleedb47
    @Khaleedb47 Před 9 měsíci +1

    I’m A Black American have to properties in Ghana just another 1 in the Gambia Africa is where it’s at

  • @cherryllateye2079
    @cherryllateye2079 Před 9 měsíci +1

    Go Ghana🎉🎉🎉🎉

  • @Infiniteone333
    @Infiniteone333 Před 9 měsíci

    Congratulations 👏🏽👏🏽👏🏽

  • @natecity5930
    @natecity5930 Před 9 měsíci

    Kwame is a good one to talk too.His woda world imprint is fly

  • @MarzMindset
    @MarzMindset Před 9 měsíci +1

    Whenever a successful Gemini speaks, I listen.

  • @6familyfirst
    @6familyfirst Před 9 měsíci

    Let’s go 💪🏽

  • @jKHAHN215PA
    @jKHAHN215PA Před 9 měsíci +1

    9:19 yea we rocked with then but over here in Philly we like crucial conflict HAY was our shit

  • @oceancity5776
    @oceancity5776 Před 9 měsíci +1

    Salute

  • @ca_quixote
    @ca_quixote Před 9 měsíci +1

    When I get to the financial standing of being able to put together festivals internationally, there's no way any family I have direct or indirect contact with will be working for $80 a month unless they CHOOSE to. Before the end of my life I'm setting up funds and resources for any and every person that shares dna with me.

  • @sayfami3927
    @sayfami3927 Před 9 měsíci

    that's a brother right there game 100

  • @JustJimmyv
    @JustJimmyv Před 9 měsíci +1

    8:20 LUPE DA BOOOMB

  • @TH3SWAMP
    @TH3SWAMP Před 9 měsíci

    After seeing Druski’s most recent video ; the thumbnail of this video is hilarious lol

  • @Gmahotspot
    @Gmahotspot Před 9 měsíci

    #ROV Sharing

  • @mvdorantes
    @mvdorantes Před 9 měsíci +1

    this interview is really good

  • @mvdorantes
    @mvdorantes Před 9 měsíci

    id buy a pre roll if it smacks. I usually roll my own but hey. im down for a pre

  • @shynicethegreat
    @shynicethegreat Před 9 měsíci

    Like City Girls always say Period. Wow, that’s great marketing

  • @dele-586
    @dele-586 Před 9 měsíci +1

    This is going to be a classic, remember that

    • @melanatedrichconvo7927
      @melanatedrichconvo7927 Před 9 měsíci

      Their platform is gigantic.... This will not be a classic for one it's under 1 hour for 2 he has so many pauses and brakes in this conversation + too many "ands" in his speech 15:53

    • @melanatedrichconvo7927
      @melanatedrichconvo7927 Před 9 měsíci

      It's good not a classic interview.. not to mention some valuable information one can be taken from this interview.... 16:49

  • @edwardfinch3384
    @edwardfinch3384 Před 9 měsíci

    ❤❤❤❤❤❤😮

  • @otisthomas8582
    @otisthomas8582 Před 9 měsíci +1

    They obviously didn't realise Cheddar is the Billionaire Prince of Africa they've already had on there channel lol.

  • @BlackWeldgod
    @BlackWeldgod Před 9 měsíci

    Vic capping he knew they was going to Africa at the end of the year already😂

  • @AdgerOnScene
    @AdgerOnScene Před 9 měsíci

    This is really not to be glorified... Documented, yes. Now let's CHANGE the CULTURE.

  • @MIKEDAFINISHER
    @MIKEDAFINISHER Před 9 měsíci

    Anything a black man does…….. make it extremely hard n stressfully

  • @ThaSesHuh
    @ThaSesHuh Před 8 měsíci

    2:20 Mike Tyson was first 🥇

  • @ThaSesHuh
    @ThaSesHuh Před 8 měsíci

    2:20 Mike Tyson was first nigga

  • @Amina-mb8ip
    @Amina-mb8ip Před 9 měsíci +2

    How is a cannabis dispensary value added to American society? 🤦🏾‍♀️

    • @Kdtv816
      @Kdtv816 Před 9 měsíci

      It's profitable

    • @Kdtv816
      @Kdtv816 Před 9 měsíci +2

      Also less money being spent housing "criminals"

    • @melanatedrichconvo7927
      @melanatedrichconvo7927 Před 9 měsíci +1

      Once the people that highly consume cannabis and marijuana of the foundational black American community get on the legal side... theirs many to to monetize it, it's great for our community
      It is already deeply embedded in American society from movies to music to medicine to clothing even to the stock market and the "black market" hell you see how much money the judicial system is making off of it...

  • @ThaSesHuh
    @ThaSesHuh Před 8 měsíci

    12:34 so racially u care not regardless of race whoever was disproportionately affected u think should be in the legal cannabis industry?

    • @ThaSesHuh
      @ThaSesHuh Před 8 měsíci

      12:00

    • @ThaSesHuh
      @ThaSesHuh Před 8 měsíci

      *racial background* sum people not just black or white or Asian etc

  • @mescudic
    @mescudic Před 9 měsíci +1

    Lost my respect to Vic when he spoke bad on XXX after his passing