We interviewed YouTube employees about Shorts
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- čas přidán 2. 06. 2024
- How to make money with CZcams Shorts, how to grow, and more tips from the team at CZcams.
00:00 Introductions
04:00 How Shorts Monetization Works
05:02 Will Shorts pay more than TikTok? CPM's?
09:39 Why do creators get 45% instead of 55%?
12:33 Why do we all pay for music
16:00 Will Shorts hurt long form video?
19:00 Are the short and long algorithms connected?
24:55 The Risk of becoming TIkTok
28:15 Is CZcams worried about pay transparency
32:00 Can a creator survive just by posting shorts
34:55 How will Shorts deal with plagiarism?
41:13 Why did CZcams add usernames?
45:34 The Secret Formula
51:07 What counts as a view?
54:08 Trends on Shorts vs TikTok
1:00:43 How to revive a Short from the dead
1:01:55 Are Shorts evergreen?
1:03:40 Why do Shorts start so slow?
1:06:14 Do thumbnails matter?
1:08:53 Biggest algorithm myths?
1:11:17 Will all content swipe?
1:14:18 Will Shorts go past 60 seconds?
1:15:46 CZcams in 2-5 years
1:18:48 Gripe
ASK US A QUESTION
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I think YT has done a good job being visible and transparent with this launch. Thx for having this conversation guys!
Which launch?
Except they're not transparent, because when asked what counts as a view they didn't specify any views on ads that play before one short plays aren't counted as monetizable, which is insane because the only reason ANYONE clicked on the shorts feed was to see content 100% of which WASN'T made by Google. Complete cop out and opaque answer by the Google team here.
@@salvador7758 The launch about the monitization of #shorts
@@theafrocentricchef got it. Yeah, it wasn't as friendly as expected
@@salvador7758 yes....its friendly to channels with large following and millions of views...for us small channels...its just a dream🤣🤣🤣
Thanks again for hosting Todd and me on the new channel! So many terrific questions from the community and it was great to have this opportunity to chat with you both and address so many of them!
Thanks for your transparency!
You guys rock. As a brand new CZcamsr, I have been using shorts to get lots of views and converting many of them into subs that watch my long form. I'm a music guy and create everything original, so it's even more gratifying to have success already. I'm going to make 10k subs this year. Well, that's my goal at least. haha. Gotta go big. Keep on creating guys. We are so blessed to have this platform to spread our brand.
Transparency like this really helps us to better position ourselves to create better quality content - thank you so much, this was amazing to watch 😍
Great interview, very informative! If I could make one feature request, the biggest gripe I currently have with the shorts feed is not being able to easily identify which short I just watched once I click onto a channel. Many times I watch a short with some kind of “see the next video for part 2” but because the lifecycle of a short is so long it could be from months ago and finding the follow up is a pain. This feels like a fair easy fix that would make a huge difference to user experience, especially in being able to discover a creator through the feed then engage on a deeper level.
A real CZcams admin
Thanks for including my question.. that was a really fun surprise to see! Been watching you guys for a long long time. Cheers!
I had the same question also. It seem like people have their own shorts channel so I was scared to mix the two
This was fantastic, the in-depth deep dive we have all been craving! Great work Colin, and Samir!
I didn't expect it, I expected them to be way less straight forward. It was very informative and enjoyable to watch.
@@GB-Anime Iruyitiruiutiiiuuuiiiiuui Iriiuruiuroiiiuiiu iiiiiiiiiiiii
youtube should split the shorts from the regular contents, these 2 are different and people prefers one over the other.
The new pooling model seems like a really good idea for videos discovered through the feed where you can’t attribute an ad back to an individual video. The change penalizes shorts that are discovered outside of the feed, such as search, external sources, and suggestions. In these instances, you are able to attribute an ad to a video, but with this change, that ad revenue gets redistributed to all shorts. A shorts video view outside of the feed (has ads alongside the video) is much more valuable than a shorts view in the feed (an ad plays every X views). With this change, that's no longer the case. A side effect of this change - it disincentivizes making shorts that answer specific questions and that surface via search primarily and it promotes shorts that perform well in a feed setting.
This is one amazing video! Thank you, truly. Seeing more videos such as this one, with all the knowledge and discussion is what we need more of😊. Especially for someone who is starting a channel haha
I’m so relieved as a small channel to hear that it’s still good to make both long and short form vids because I love both and prefer watching long form. Everyone puts it in our heads that we should give up long form videos
Excellent in-depth insights! Great interview! 👏😎
You guys are the gold standard right now - creating incredibly valuable content for creators - keep it up!
Thanks so much for putting this video out. Being able to respond to comments with a Short is HUGE!!
This was awesome thank you so much for doing this! Happy to have made it in the question cut!
This was fantastic, the in-depth deep dive we have all been craving! Great work
More conversations like this clarifying creators worries and intentions is awesome! ❤
20:17 Very very smart to separate short and long form recommendations. That was one of my concerns early on. These days I've been posting more Shorts and remix clips than long form content. There are occasional small dips in subscriber count but it usually goes up.
Oh wow you guys actually added the chapters that’s awesome and so helpful. Thank you so much for taking the comments you get into consideration!
Very thorough video! Thank you YT Team for sharing all of these insights with us creators.
love this! thanks for innovating YT!
This was such a fantastic interview! I am just starting to get in to creating long form/short form content and this was very informative. I am looking forward to diving into more of your videos on this channel!!
Please tell CZcams to seperate shorts from regular long form content on the subscriptions tab! I no longer check my subscription feed because it's been taken over by shorts. There's already a shorts tab, just move all shorts there where it belongs.
Update your app😂 it’s literally one carousel at the top of the page and everything below is normal subscriptions
Thanks for all the useful information you provide us all with 🙌🏽 Me personally, I'd like the option to upload custom shorts thumbnails so the viewer can clearly distinguish different clips from the same background/shot or video. Just my 2 cents.
Loving this channel. It felt like a more Lowkey main channel interview
Excellent deep dive and “to the point” questions. Great work Colin and Samir.
Those empty water glasses were hard to look at. Where is the pitcher for refills?
Fantastic podcast!! It is going to be so interesting to see how the CPM is going to perform long term, and if there is going to be a dilution of quality content being produced, an therefore a CPM trending downwards over time. Very excited for this to materialise though! Definitely going to be something I will be leaning into :)
Being able to choose the frame of the short for the thumbnail is gonna be great, some of my most viewed shorts got most their views from being suggested on the shelf, rather than in the feed, and that was just because I got lucky with the frame of the thumbnail chosen
When sharing advice/opinions/ about schools and doing drugs:
Turn your advice about schools around, PARENTS HOMESCHOOL you own offspring, cause the government ain+t caring and have clearly said that many times. About drugs? Correct here, stay away. But there is one big problem none of us take into account: TVs - the most popular drugs in every household. Daily watching TV = doing drugs daily. The MK ULTRA MIND CONTROL - search, soul, and start giving out real valuable advice.
Stop repeating whatever the TV (most powerful weapon formed against humans minds) spreads.
And souls, homeschool your offspring fully out from school programs or the home-schooling of yours and homeschooling at all.
Evolution of Television 1920-2020 (updated) - the greatest weapon ever created.
And as we promo the A. I and all the ways it can be used, we promo deceiving others and being deceived.
Except that it’s only available on the Android app, which doesn’t allow you to adjust the volume of the music if you choose to use some available music. The iPhone app doesn’t allow you to choose a Thumbnail but it does allow you volume adjustments on the chosen music. CZcams can’t seem to figure things out at the moment! Highly disappointing as a shorts only creator.
@@AamandBasil I can relate to this ☝️💀
Fantastic questions, excited for the future of shorts!
I'm brand new since Dec of 22 and my shorts are directly connected to my long form. The shorts are mirrors and mini ads to display my abilities and expertise. It's worked like a charm for a newbie channel like mine. My views are way up on my long form and I'm gonna stick to this and keep experimenting with shorts. It's super fun too. Great info guys. Thanks for this.
this channel is already the ultimate resource for creators 💖
This was incredible and answered one of my theories. I had shorts that were sub 5 seconds long that were doing solid numbers before Christmas. After Christmas it was goose egg. Had a theory maybe it was the length so I switched it up and made those same shorts longer and now they are performing well again.
First off want to say that you guys do a great job and make great content. Here is a suggestion though - you guys should do a series maybe on this channel where you interview small or very small creators and get their perspective on things. I understand big creators bring the views but many of the people that watch are aspiring small creators and while it is nice to hear the success stories it is sometimes nice to hear the struggles and many of your viewers could relate more to the small creator struggle.
It would also be nice if you could somehow convince some of your successful guest to talk through some of their analytics. We always hear good retention and click through but no one ever really tells us what a good CTR or retention is. Just think it would be interesting to really do a deep dive into the analytics of a few successful videos vs. a few unsuccessful ones to better understand. I mean there are some creators who dedicate content to that but they never really feature anyone like a MrBeast, Ryan Trahen, Airrack etc. They mostly focus on very specific niches instead of broad entertainers like that. Thanks!
What a great video! Thanks guys! I’m so excited for shorts this year 🎉
The questions are really great especially about the copying of the content and stuff. Very great insights from the video and conversation. Thanks Colin and Samir
Thank you for this QnA! Very informative! 👍
This was an amazing video with so much insight! Thank you!
CZcams’s Mr. Liaison there loves everything
The video that I needed! Thank you. Now to continue creating shorts :)
Really loved this conversation as a Short form creator, it's really informative.
Great video! 👏🏼Thanks for the information!❤️
This was exactly what I was looking for! Although, I'm a little confused on the RPM. You guys mentioned that Shorts won't really have an RPM because that money is going to be pooled and then split up evenly based on what percent of views you generated. (which means they should all hypothetically have the same RPM) However, currently if I go into my analytics I can see the RPM for each of my shorts and it varies significantly. Some have an RPM of $0.02 while other will have an RPM of $0.08. Which may not seem like that much of a difference, but I've already gotten nearly 100M views in Feb across my shorts, so the difference of a couple of cents per thousand views really adds up. I'm not mad... just confused. 😂🤣
Saw your comment and visited your channel. You're amazing.
@@girilaxman 💯!
Did you even watch the video? They said that it also depends on the short duraton, viewer location and whether you are using licesed music or not
Wow, this was a really informative talk! Thanks for sharing! I'm starting to experiment with being a hybrid creator, and hope to be monetized soon. This provided a lot of value for me as a newer creator who has a lot of questions about the direction this platform is moving and how I can adapt to it.
Great stuff guys and thank you for relaying some of the tougher questions.
thanks Matt
Just watched your interview on TheEditingPodcast and noticed the continuity error of water in the glasses during this video. Love how intentional you are with editing these interviews! Maybe take a note from Love Is Blind and get some non-transparent cups to avoid continuity problems 😅(Nothing but love in this comment)
Tiktok creator fund isn't even available in my country 💀 so it's a massive W from YT
I wasn’t aware the creator fund was not available in certain countries. That is insane smh.
Great conversation guys. This answered a lot of questions I had about shorts versus typical content. The only question I would have drilled down on more would have been what constitutes a “view” because all of my research said that it was (30) seconds. I’ve noticed that ever since the “preview” option has been installed across the platform where when you hover over a video it begins to play you a preview of that video, so much that I’ve noticed that even if I don’t click on that particular video, just watching the preview then places that video in my watch history. I’ve timed several of these previews and on average they are 35 seconds. So does that count as a view? Even though they didn’t click on the video? Like I said it does show up in my watch history. If so does that effect CTR? And View duration? And if so os it the same for shorts?
Awesome info here you guys ! Keep pumping out great content like always.
I have heard this interview more than twice on Spotify but still this video felt so good to watch haha
This conversation went way better than I expected.
I agree
This is great. I have enjoyed this so much, but more importantly it was very informative and inspiring for me as I am stepping in to CZcams as a small creator and starting with Shorts . My suggestion on making Shorts a green content is to make some sort of playlists for shorts as it is for long videos too, I really hope they work on it, because reels and tik toks dies after a while, but if youtube improved this it will have a bigger advantage over other platforms.
Very useful! It’s great to see Shorts and the mindset about the algorithm maturing!
Awesome interview!!! More of this please!🙌
Thanks for the in-depth advice!!
Love this! Thank you for this!
The one thing I hate about shorts is you cant scroll the video to a point in the video.
This was so helpful! May your kindness return to you tenfold
As a brand new creator who's just trying to find the right audience and get into a good production flow with long form, this episode was really valuable. Shorts are definitely a source of stress, but I think I can view it as an opportunity to take some risks and make some more relaxed/casual content styles.
Also epic bomb at the end with that football gripe. That was awesome. Thanks for the support Colin and Samir!
Big thank you Samir And Colin for making such effective video about CZcams🙏. I belong to Tear-3 city of India🇮🇳 which is also consider as Rural part of India where we don't even have proper high school or college.But youtube is breaking learning barriers and your video is helping me to understand more about growth on this platform and personal life. Big thank you (धन्यवाद) in Hindi. Love from India🇮🇳
Damn that’s cool do city people treat you like shit
GREAT questions. Things I’ve been wondering about and things I didn’t even know I wanted to know
I just watched a 1 hour video on 15-60 second videos. We’re living in wild times, man
Long form youtube is perfect like it is, both worlds, long and short form can co-exist but there's no reason to make classic youtube more short form like
just want to say thanks for the chapter markers
Thanks for this! Very informative! 👏🏾👏🏾
This was my first, hit the link in the short; success! Loving it 😍
OMG thank you for this! Appreciate you both so much :D
37:12 A question I also had. I do make a curated condensed version of my long form videos often and would like to be able to link them up on CZcams, but what I've shifted to is using the remix tool which only does the 15 second section (the condensed video goes on TikTok and IG Reels). I'd definitely like to know if or when I can do it so I can see if people prefer the remix or my custom edited condensed video instead.
Definitely wasn’t ready to roll out
Great video! Cleared up so many unanswered questions
Cod of dooty has found its new duty
this guy lmao
oh it's the omegle guy
omg 😱
Was actually looking for a video like this to get some answers, and here comes Samir & Colin😁😁
Exciting. Thanks for this interview.
thank you guys... this helped so much
I would love a world where creators were able to set up content-id to only take a percentage of the monetization rather than all of the monetization. That would pretty much end the debate about whether or not it's beneficial to have someone else react to it/remix it. Because then it'd essentially be the creator's choice to allow a split of revenue, meaning they'd be far more likely to be the one getting remixed/reacted to.
I look forward to Creator Support every week. Definitely the best way to consume Colin and Samir content
Is it cold in your studio? Everyone is rugged up. Colin... is this scene warm and friendly or cold and friendly? Kinda looks out of place.... still love your show. ❤️
When will be youtube DMs again but well done??? We NEED them!!!
Thanks for the information! Many of us shorts creators rely on this monetization as part of our business models, so we’re all looking forward to seeing how this goes. I hope CZcams will treat us shorts creators seriously moving forward and allow us to make a living. 🫡
Facts cause rpm rn is TRASH
Very informative video! Thank you for all the information. I'm really looking forward to see what happens with shorts.
This was informative. Appreciate it 🤝
My 2 questions for CZcams would be:
1. Does posting daily on shorts help the algo? or can you STOP making shorts for weeks and it won't effect your views when you post again?
2. I'd love to automatically split revenue between creators if you collaborate on a video together.
Eg. I collaborate with the Creator Support channel and they agree to give me a 20% split in that video's monetization which can be set up automatically on the back end of CZcams.
This answered my questions. Thank you so much
This was an awesome interview, so many fascinating insights and inspirations to takeaway. Thanks for including my question 💪 1:01:55
Thank you very much for the very inspiring video 🥳 It gave me some food for thought along the way 🤗 In my niche Lego here in southern Germany, I already got the nickname #shortsmaniac in the community thanks to my #shorts with Lego #minifigures. Because I have a lot of fun putting these little figures together every day and really by chance 😁 I think I even made it to about 3000 shorts on my channel last year. I'm not really sure though. Can also be more or less. In any case, the interview showed me that I was right on the right track with my strategy at the location in southern Germany and continue to produce the #shorts day after day 💖 After all, I also managed to be number one in this niche at Lake Constance / southern Germany become. In any case, the ambition is aroused to get a CZcams play button here on Lake Constance this year 🥳🥳
You have my subscription and I'm looking forward to the next video!
Great watch, thanks to everyone involved.
Comment on Shorts potentially lowering CTRs for long form content wasn't really addressed. The guys mentioned long form creators with successful Shorts typically saw an increase in views which is great, but I think it's inevitable that CTRs were reduced on long form content. My understanding would be that long form creators who don't release Shorts would have an advantage regarding CTRs.
great to see this chat! I've been wondering though as the new shorts monetization has been put in place I (and probably VERY many others) have noticed that videos become ad limited extremely easily now. As a gaming creator that has done a ton of horror gaming content, 99% of my videos all immediately turn yellow (ad limited) even if they contain no shocking content, no swearing, or anything considered unacceptable within the rules of being ad friendly. While I can appeal these (and 100% of videos I've contested have been overturned back to ad friendly) it sometimes takes DAYS to get a live review. With how shorts work you sometimes get a huge initial boost in viewership while your video is still considered ad unfriendly and then days later when monetization for your video is turned back on, the video will be tapering off. From what I can tell this definitely hurts your earning capability as the revenue is NOT fixed retroactively on videos that are falsely considered unsafe for ads during their peak in viewership.
This was so informative thank you ❤
This is amazing! I will have to rethink my strategies for my channel.
When are they going to fix the CZcams studio on desktop so that it separates Longform and Shorts like it is in the mobile studio? It's super frustrating to have 50 shorts scheduled and have to scroll through pages to find the longform content.
That's also what I love about shorts. I can setup super fast and kick out a nice piece of content in under a minute. I will explore maybe writing a few more polished ones I create in Final Cut and see how they do. Love the directions we can go. Super fun too. Woo hoo!
Thanks for the awesome podcast and great questions that help us create better videos!
Thanks guys! Great interview!
Right
Honored to have my question featured!! @41:18
This is a amazing video, very informative
I watched this entire thing. So helpful.
That's awesome thanks for watching
Incredibly informing video!
thanks so much :)
Loving the new channel 🙌
As a new you tubers, I love working on you tube even though I’m not good at it. I learned a lot from you tube . Now , I know how to edit videos and background music on my video. Thanks for sharing this informative videos. I just got monetized and I’m really happy that you tube let me work as a you tube creator. Posting short is really fun especially if the video is going on viral. The problem is gone… hehehe! God bless us all!❤❤ It is okay to split the revenue because you guys are working for it.
guys. captions are disabled for this video..😕
*edit* they’re enabled now thx!
this was SO HELPFUL
this was great insight!!
I would love to be able to choose the frame of my Short instead of the algorithm picking one with my eyes closed. I'm also not an Android guy so I can't currently do that now like they can. Thanks for a great discussion!
Awesome video! A lot of things made sense to me