Pursue your passions - they’ll take you everywhere

Today Ian welcomes new Iris Creative Chair Eduardo Maruri to the Wild Side.
Originally from Ecuador, Eduardo has held some incredible roles across the world before Iris - all united by one thing: raw passion.
When taking Ian through his career to date, we quickly realise he’s taken his creativity and passion everywhere - from leaving a Marketing Manager role to set up his own agency at 23 to running for Ecuadorian Congress to even being a football chairman. It becomes clear that in periods of adversity, Eduardo’s entrepreneurial spirit shines through. When others might sell up and move on, he sees opportunity and gets to work.
We really feel Eduardo’s passion in spades when he and Ian discuss the future of creativity. For Eduardo, in order to go forward - we need to look back. Instead of churning out quick, dirty “thumb-stopping” content, we must treat our brands like Hollywood Stars. As brand guardians, we need to build slow, meaningful relationships with our audiences over time. The inevitable success will follow.
Ian and Eduardo then share their worldviews. Both are “universal citizens” having lived and worked on multiple continents. As such, they both have the ability to recognise the ebbs and flows of numerous cultures and equally how to give them the respect they deserve.
Ian and Eduardo then talk about agency reputation - the international currency of this being awards. Similar to winning an Oscar, if you’re regularly winning awards, chances are you’re a pretty good agency. Plus, with a rigorous process in place, winning awards becomes a natural part of the agency day-to-day and as natural as going to the gym.
Eduardo finishes with some advice to his younger self: Don’t forget to have fun. Otherwise, what’s the point of it all?
Eduardo Maruri
LI: / eduardo-maruri-26620995
Ian Millner
/ ianmillner
EW
IG: / entrepreneurs_inthewild
TT: / entrepreneursinthewild
X: / eitw_podcast
Executive Producer Addi: addi.london/
LI: / addi-merrill
Iris Worldwide: www.iris-worldwide.com/
LI: / iris
IG: / irisworldwide
Music courtesy of Filmstro | Music that Moves