The rags-to-riches story of Shoyoroll's Bear Quitugua

As Jordans are to basketball, Shoyoroll is to jiu-jitsu. The iconic brand started in a garage in California by a wayward teenager still trying to find his way in the world. Little did the 18-year-old know that his hobby would eventually turn into a million-dollar company with some of the best jiu-jitsu practitioners in the world sporting his brand on mats all across the globe. This is the rags-to-riches story of Yona boy Vince "Bear" Quitugua, who may have it big, but remains humble...and still hustling.

[@justindelgado3958]

Bear picked up my tab one time I was out eating with my girl. I had a shoyoroll hat on and he said “hey nice hat” later the waiter came and told us he picked up the bill. Really cool, thank you brotha we appreciate it.

[@VAIBJJ]

So cool!!

[@anarchic_ramblings]

"I've heard of Shoyoroll. Who hasn't?" Literally anyone who doesn't regularly train in bjj.

[@ashsowavyy670]

So he’s from guam but we don’t have a Shoyoroll shop here???😩😩😩

[@oldtonewthankyou1715]

Love!!! Good luck bro

[@djpome932]

Wish his stuff didn’t sell out so fast. That shit is fine in minutes. I have a blue rash guard and couldn’t get nothing else. Still trying.

[@GardenStateDigital]

why does this only have 184 views???????

[@BasedSwagMMA]

Philip Ramos dude actually

[@VAIBJJ]

I know!! It’s so awesome and only 8 comments?!!

[@PBSviaPNW]

He’s wearing A&P?

[@HELLASSIK]

It’s the same company. both are under the same umbrella