በእጅ ያለ ወርቅ ከመዳብ ይቆጠራል - ማስታወቂያ ቢዝነስ ጥርሳችንን የነቀልንበት ነው - WIth Melaku Bahru - S05 EP 42
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- čas přidán 20. 07. 2024
- Welcome to Meri Podcast, an Ethiopian business podcast where we invite industry professionals to share their insights and experiences. In this episode, we have the privilege to talk to Melaku Bahru, a craft master in Ethiopian creative industry, specifically commercial ads for companies.
Melaku was born and raised in the beautiful Harar inside jegol. Growing up in a neighborhood like his taught him the culture, tradition, what the society looks like, and what one can do. He started working when he was seven years old, and his parents taught him how to use his time efficiently. Growing up in a typical marketplace, he saw different products, including cultural products that women used to change the color of their hair.
This experience by itself was like a story, culture, and ideas, and he was inspired by it. So he started painting and dealing with different colors and designs at a young age. He studied at a public school, paying six birr. Melaku says what grows into who he is and what he is doing originates from those backgrounds.
Melaku sees life differently. He dropped out of university, where he was studying computer science, and joined the design field, specifically graphic design. Harer was too small town for him, so he moved to Addis 12 years ago, believing it is a better place to do business. At that time, he didn't know what advertising and communication were, and advertising agents like Astar, Zeleman, Cactus were already ten years old.
Early on in his career, Melaku did billboards and stuff, and his first project was a print ad for Meta Beer in Selamta Magazine. It was around '99, and they paid him 650 Birr. His first client was Zemen Bank, and when pitching, there was no creative director, art director, or any team. It was him and another freelancer.
0:00 - Intro
3:03 - from ideation to production
12:31 - challenging the industry
19:25 - From onboarding to Marketing
28:22 - Definitions for ATL, BTL, TTL
32:46 - Clients to focus on
38:06- Challenges and Overcoming
44:44 - staying ahead of competition
49:32- internal vs. marketing agency
57:14 - Hiring
1:11:58 - Evaluating Performance
1:15:21- Balance b/n breaking and encouraging talent
1:27:18 - Early story
1:33:14 - Local brands
1:51:49 - Routines
1:57:08 - patience
Social Links
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This is how teachers treat their student in North America. Always praising and encouraging their work. Also advising to work on the struggling part. It is the same for employee too.
Always Happy working with you Gash Melaku@Bery
Great conversation. He is a very smart leader. I hope he creates a few more companies.
After this episode I am so inspired to be creative!!! We need some kind of brainstorming and creativity community. Great episode! Thank you! 💖💖
Meri Podcast, you are doing what a great work!.
you are choosing a good and important niche.
And if u can its good to include some vedios as an example from best works of the Guest.
I just loved this.❤ thankyou guys!
Upload it to Google podcasts as soon as you post it on CZcams please
i learned a lot this guest every people focus other stuff but creativity is a great thing thank you meri team keep going
Great conversation as always keep up ❤
Merii! You all achieved it.
How come this channel is not getting more subscribers 🤔 .....this is the best podcast for those who want to be entrepreneurs.
Fantastic podcast please keep it up !
I know this guy, he is persistent in maintaining relationships with his clients & passionate about his work
This conversation is on fire! Thanks so much for sharing your experience and core principles so generously. I learned a lot, from setting the standard high to the importance of brands / branding to the ppl management skills. Awesome vision, really! Betam amesegenalehu Melaku! K and T, you guys are awesome too, keep on doing what u are doing!
mele my friend ur so brave, i personally proud of u, my harar lij
This was very inspiring and helpful episode. Thank you
Thank you, Glad you enjoyed it
ምርጥ ቆይታ! 👌
Advertisement isn’t just to create a market but it also helps to stay in the business in a dynamic business environment
Very bright beginning of the new season. I wonder what the coming season brings us.👏🙏
More Awesome episodes on the way, STAY TUNED
ስለሰጣችሁኝ ተስፋ ስላነቃቃችሁኝ ከልቤ አመሰግናለሁ ። ድጋሜ ብትጋብዙልኝ በእኔ በኩል ደስ ይለኛል
Very proud of you Melaku, it’s really great video Meri podcast.
Feedback: I wish the video is in two parts or bringing the last 30min to the beginning would have been a great idea.
Thank you, Glad you enjoyed it
We will improve on our upcoming episodes
@@Meripodcastplease I need your help I want to talk to you.
Big show
Thanks❤❤
Thank you
We worked around 5 projects together. Nice to see you brother
አቦጊዳ መናገር ከቻልክ አምሰቶቹን ፕሮጀክቶች ብትነግረን። እኔ በጣም በማሰታወቅያ የማምን ነኝ። ሰለዚህ ይህን ልጅ ሰራዉን ሰፈልግ ያገኘሁት የዳሸን ቢራ ማሰታወቅያ ነዉ፠ ይህ የሚያሳየዉ ጥሩ አሰተዳዳሪዎች የቢራ እንዱሰትሪዉን እንደሚመሩት ነዉ፠ ምንም እንኳን ቢራ አገር አጥፊ ቢሆንም እኔም ቢራ ባልጠጣም የማየዉ እንዴት ይህንን ቢራ እንዴት መሸጥ ቻሉ በፊት ገብሱን ከዉጭ ነበር የሚያመጡት አሁን ደግሞ ሀገር ዉሰጥ ይመረታል መሰለኝ። ማለት የፈለግሁት እነዚህን አሰተዳደሮች ሾላ ወተትን( የአለሙዲን) ሲሚንቶ ፋብሪካን፤ የሱካር ፋብሪካን እንዲያሰተዳደሩ እፈልጋለሁ እንዲሁም የብርቱካን ጭማቂ ማሰታወቅያ መሰማት እፈልጋለሁ
@@Hkim185 youtube.com/@berryethiopia1509
Great podcast and great CEO of Berry
Thank you, Glad you enjoyed it
Wow❤ it’s a great show
Thank you, Glad you enjoyed it
I like this guy
Enem yeharar lej neng wdjewalew 🎉🎉🎉
the format of the program is pretty confusing , in the beginning there should have been an introduction to the guest . The intro is kind of long too tbh
Great show but y’all need to be organized and be more specific with each of your questions!
Thank you for a valuable feedback
❤
❤️
Mn aynet segbgeb nw betam segbgeb ymeslal mastawekia lisera yemeta nw mimeslew he's not genuine serawochun say I was excited lesemaw betam legebzeb yekome sew nw value yelelew ...
Eshi express answer question pls i want to be delivery guy
አስደናቂ!
Thank you Biniam
Esayas advertin gabzut pls
ye-kulube-kebe-new-beregetenyenet
⁹😊😊
መሪዎች 🔥
Thank you daniel , Glad you enjoyed it
lemta enem tykulgn eski?
Get ready😁
Sigemer advertising toxic business nw passionate negn ylal ende bayl yshalw nbr
Good episode as always. Shout out Meri hosts. Though I personally felt እነ ሳምሶን ማሞ በህይወት እያሉ "ጥርሴን ነቅያለሁ በዚህ ሙያ" ማለት ትንሽ ይከብዳል።
its not abt age
Endalkuk😂😂😂
ጋሸ ዉበሸት ወረቃለማው; ሳምሶን ማሞ ፣ሰራዊት...እንዳይሰሙህ😂😂
ለምን? ችግሩ የዚህን ልጅ ሰራ በደንብ አላሰተዋወቁም በጨረፍታ እንዳሳዩን አገር ተሻጋሪ ማሰታወቅያ የሰራ መሰሎኛል የማሰታወቅያ ቁንጮ ላይ የደረሰ ይመሰላል በጨረፍታ ባሳዩት፠
እያንዳንዱን የሰራዉን ማሰታወቅያ እያሳዩ እንዳብራራ ቢጠይቁት ይሻል ነበር ቴዲን አፍሮን ለማያቁት ሰዉ interviw ብታረገዉ ሙዚቃዉን ሳታሰማ ይህ ቅልሰልሰ እንዴት ብሎ ይዘፍናል ብለህ ትል ነበር
Like ለሰጠኸኝ ምሰጋና ፤ መላኩ በርሁ የሰራዉን ሰራ ለማየት ፈልጌ የዳሸን ቢራ ማሰታወቅያ አገኘዉ ፠ እሱ የመሰቀል አበባ ነዉ ያለዉ እኔ ግን እሰራሄል ዉሰጥ ለአበሾች የተሰራዉ ዘራፍ አካኪ ዘራፍ በጣም አጅቦኛል አንደኛ ዋናዉ አክተር ቁልጭ ብሎ ይታወቃል መልክቱ በትክክል ደርሶል ደግሞ ይህን ማሰቡ ፈጣራዉ ። በሁለተኛ ደረጃ ደግሞ እኔ ሰም እንዳላሳሰት በዓለም ቁጥር አንድ የሚባሉትን የእግር ኳሰ ንጉሶች እሰክሰታ ማሰጨፈሩ ነዉ ይህ ደግሞ አሳቡን ማመንጨቱ ብቻ ሳይሆን ዳሸን በራን ማሳመኑ ብቻ ተራራዉን እንደወጣ እቆጥረዋለሁኝ፠ እኔ ቪድዬዉን መሉ በሙሉ አላየሁትም፠ በመናብ ሰም እየደበቀ ከማወራት ዳሸን ቢራ ራሱ ነበር ፕሮግራሙን እሰፕንሰር ማረግ የነበረበት እያንዳንዱ ማሰታወቅያዎችን እንደሰራ ቢናገር ነበር በጣም ጥሩ ነበር በክፍል ሁለት ትክሱናላቹህ ብዬ ተሰፋ አረጋለሁኝ
ማሰታዉቅያ በጣም ወሳኝ ነገር ነዉ ። ቁጥር ቢኖር ማሰታወቅያቸዉ ከታየ በኃላ የሸያጭ ጭማሪ ማምጣቱን ወዘተ ቢታይ ትልቅ አከፋፋይ ጋ ሄዶ ቁጥሮቹን ማግኘት ይቻላል ሰንት ግዜ ማሰታወቅያዉ ተታየ ወዘተ ቁጥር,አሰፈላጊ ነዉ
እኔ ቢራ አልጠጣም ግን የፈጣራ ችሎታችንን ነዉ የሚያሳየዉ ። ማሰታወቅያ ሃይለኛ የሕብረተሰብን ሐሳብ የሚቀይር ጉልበት መጀመርያ የወሊድ ቁጥጥር ኪኒን ሲመጣ ታላቅ ተቃሞ አሰነሰቶ ነበር አሜሪካ ሀገር ዉሰጥ እኛም ጋ ሰሙ የወሊድ ቁጥጥር ነበር፠ ታድያ አሜሪካኖች በፍፁም ሊዋጥላቸዉ ሰላልቻለ አንድ መሰታወቅያ ሰሪ ይመሰለኛል ሰሙን የቤተሰብ ፕላን ብሎ ሰሙን ቀየረዉ ይህ ብቻ ለዉጥ አሜሪካኖች ህፃናት በእቅድ በኘላን ፈልገዉ እንደሚወልድ መልክት ያሰተላልፋል ፠ የወሊድ ቁጥጥር ሲባል እንዳትወልድ የምቆጣጠሩህ ይመሰላል፠ አሁን ላይ ሆነን ሰናሰበዉ ላይገባን,ይችላል መቶ ዓመት በፊት ሌላ ነገር ነዉ
ይሄንን የቃላት ጫዋታ ላሳያቹህ GERD ማንኛዉንም ግብፃዊ ሄደሀ ኢትዬጰያ ትልቅ ግድብ ልሰራ ነዉ አባይ ላይ ብትላቸዉ የሚገባቸዉ ኢትዬጰያ ዉሃዉን ትገድባለች ነዉ የፈለግከዉን ብትለዉ ልታሳምነዉ አትችልም፠ በዚህ ላይ ተያቂዎቹ ነጮች ሰለሚሆኑ ነገር ማጋጋል ነዉ የሚፈልጉት ግብፆች ግድቡን ተቃወሙ ብለዉ ይፅፋሉ ይሄዉ ግብፆች ግድቡን ካላፈረሰን ብለዉ አሼሼ ገዳሜ ይላሉ ታድያ አንድ ቆንጆ ማሰታወቅያ ተሰርቶ የግብፆችን አመለካከት መቀየር እንችላለን
እንዴት? ግግም ብለን ኢትዬጰያ ግድብ የላትም GERD ግደብ አይደለም ብሎ በአረብኛ አብይ ይናገራል፠
እንግዲህ ሚሰጥሩ !!! GERD ግድብ አይደለም ብሎ ተናገረ ብለዉ ግብፆች ያናፋሱታል የዛን ግዜ አሸነፍን ማለት ነወ ፠ ሕዝቡ ታድያ ግድብ ካልሆነ ምንድነዉ ለሚለዉ መልሰ ሕዝቡ በሙሊ ይጠብቃል መልሱን አንድ like ካገኘሁ እቀጥላለሁ