The Body Shop - 2020 Apac - Retail & digital campaign - Case Study

We created this campaign for The Body Shop to launch the British Rose product range in the APAC region during Q1 of 2020. Created specifically for retail and digital, the more than 140 deliverables of the campaign will reach an audience of more than 500 million people across 8 different countries (Hong Kong, India, Indonesia, Japan, Korea, Malaysia Singapore & Thailand).
Created in collaboration with our talented friends at Smash-Stuff-TV - smashstuff.tv/
Project info
Client: The Body Shop - www.thebodysho...
Production company: Smash-Stuff-TV - smashstuff.tv & Binalogue - binalogue.com
Our role
Creative direction, Copywriting, Art direction, Design, Motion graphics & Compositing
Credits
Creative direction: David Carrizales
Copywriting: Miguel Gonzalez & David Carrizales
Art direction: David Carrizales
Photo & video production: Smash-Stuff-TV - smashstuff.tv/
Executive producer: Timo Josten
Producer: Moritz Wagner
Director: Shoki Li - vimeo.com/user...
Talent: Iman Fandi Ahmad - / imanfandi17 & Cheryl Chou - / misscherylchou
Photographer: Dan Carabas - www.dancarabas...
Make up: Alex T - www.alextbeaut...
View full project & credits
binalogue.com/...
Making of
vimeo.com/3747...
Follow us
binaloguestudio
behance.net/binalogue
binalogue
binalogue
©2020 Binalogue
binalogue.com