Research Spotlights: Tamara Keszey, Ph.D.

Welcome to "Corvinus Canvas: Research Spotlights," where we explore cutting-edge research and the brilliant minds behind it. In this episode, we're featuring Keszey Tamara, a trailblazer in the field of marketing and customer insights. Join us as Tamara Keszey unravels the complexities of customer data integration, addressing the challenges businesses face in understanding and leveraging this crucial resource for strategic decision-making.
Explore Corvinus research portfolio: www.uni-corvinus.hu/post/land...