The Art of Startup Finance: Financial Processes - Your Income Statement

Bill Reichert says that your income statement shows the performance of your company over a period of time and reveals important information about how efficiently you are running your business. Understanding your income statement, and what it tells you about the health of your business, is critical.
THIS VIDEO CAN HELP ANSWER:
What's the difference between sales and income?
How do I equate gross profit margin?
What are the main drivers of my revenues and costs?
Which is more important for my business right now: growing quickly or operating profitably?
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