Episode 1: Starbucks vs Dunkin' | Business Wars | Full Episode

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin' Donuts. In front of the store he proudly puts up a huge sign that reads, World’s Finest Coffee. But in San Francisco, an enterprising immigrant from the Netherlands named Alfred Peet thinks he sells the world’s finest coffee. When two young guys from Seattle get a taste of it, coffee will never be the same.
This season of Business Wars follows two java giants in a war that started brewing in the 1950s, and is now hotter than ever. Coffee is a 100 billion dollar industry, with Starbucks and Dunkin' Donuts duking it out at the top. But the battle is about more than who has the best tasting coffee.
Listen to more Business Wars at wondery.fm/BW01. Listen ad-free on Wondery+ at wondery.com/plus.
Series Description:
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace.
Parts of this story were based on the books “Time to Make the Donuts” by William Rosenberg and “Pour Your Heart Into It” by Howard Schultz.
Hosted by David Brown
Written by Elizabeth Kaye
Senior Producer and Editor is Karen Lowe
Edited and Produced by Emily Frost
Sound design by Kyle Randall for Bay Area Sound
Executive Producers are Jenny Lower Beckman and Marshall Lewy
Created by Hernan Lopez for Wondery
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#Wondery #Starbucks #Dunkin

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