We Created YouTube's First Fashion Show! | Style Theory

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  • čas přidán 17. 05. 2024
  • 🛍️ Thanks to Shopify for sponsoring this video!
    Start your own business with Shopify today! ► shopify.com/styletheory
    A few weeks ago we, together with our friends at ZHC, Critical Role, Seek Discomfort, and Popflex, put on CZcams's FIRST ever creator fashion show. The event was a total blast and we enjoyed hanging out with you on the live stream. But now... we want to show you behind the scenes of what it REALLY takes to put together a fashion show. Let's find out!
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    Credits:
    Writers: Amy Roberts
    Editors: Jerika (NekoOnigiri), Koen Verhagen
    Sound Designer: Yosi Berman
    Thumbnail Artist: DasGnomo
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    Need Royalty Free Music for your Content? Try Epidemic Sound.
    Get Your 30 Day Free Trial Now ► share.epidemicsound.com/Style...
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    #CIF2024 #CreatorsinFashion #FashionShow #Fashion #FashionShows #Theory #GameTheory #StyleTheory #Blogilates #ZHC #CriticalRole #CZcamsShopping
  • Jak na to + styl

Komentáře • 438

  • @LeeLikesToast
    @LeeLikesToast Před 14 dny +1709

    Did anyone notice that Matpat said this would be an annual event

  • @TotallyNotIceOwl
    @TotallyNotIceOwl Před 14 dny +931

    Seeing Amy scream at the top of her lungs while being chase by William Afton made my day.

  • @SplitSniper7
    @SplitSniper7 Před 14 dny +667

    Amy's portrayal of MatPat was so on point 😂😂

    • @billyalarie929
      @billyalarie929 Před 14 dny +22

      Wait, was that Amy?? Couldn’t even tell! Man, she needs a raise bc that is a talent that could REALLY take the channel to some interesting places!

    • @ecokrazy
      @ecokrazy Před 11 dny +3

      I loved the googly eyes

  • @theRealSara
    @theRealSara Před 14 dny +293

    From a professional event producer, thank you for sharing what it takes to put on a live production - fashion shows, concerts, festivals, conferences, even live sporting events like the Super Bowl - all different types of events but go through similar types of planning and production process. It’s organized chaos and I love it!

    • @theRealSara
      @theRealSara Před 14 dny +15

      The event-day, last minute decisions to just get everything to the finish line is where I thrive. You did great, Amy!

  • @ebonyblack4563
    @ebonyblack4563 Před 14 dny +322

    MatPat having had total theater dad levels of excitement about a runway show is exactly how he always seemed.

  • @Jule_5589
    @Jule_5589 Před 14 dny +109

    PLEASE do a "Sakura arcade" line, I would buy everything there fr

  • @ruvintheekshana7121
    @ruvintheekshana7121 Před 14 dny +224

    All we need now is a cooking show with Santi instructing the others on how to cook 😂😂😂

    • @EndoftheBeginning17
      @EndoftheBeginning17 Před 14 dny +7

      Naw we need a cook off with Ramsay and Elton Brown and Uncle Roger as the judges that'd be wild

    • @thesymbiotenation.4552
      @thesymbiotenation.4552 Před 13 dny +4

      And a Film Festival with Lee... oh OH and a new E3-like convention with Tom!

    • @mage1439
      @mage1439 Před 9 dny

      I don't know about all that. Have you seen some of the stuff Santi cooks?

  • @chrismedcare9126
    @chrismedcare9126 Před 14 dny +526

    honestly it was really great. i want to see creators in fashion next year.

    • @osmosisjones4912
      @osmosisjones4912 Před 14 dny +6

      I wanna see a food theory on onions in your socks 🧦 to remove toxins from your body

    • @commandercorl1544
      @commandercorl1544 Před 14 dny +5

      It'll be coming! It's supposed to be an annual event.

    • @chrismedcare9126
      @chrismedcare9126 Před 14 dny

      @@osmosisjones4912 that would be fun indeed!

    • @archerelms
      @archerelms Před 12 dny +1

      ​@@osmosisjones4912 it's 100% wrong. There's your facts.

    • @osmosisjones4912
      @osmosisjones4912 Před 12 dny

      @@archerelms explain the basic idea the chemicals opening your pours sweating out

  • @Songal18
    @Songal18 Před 14 dny +37

    Fellow 5'2" person here, I am so, so, SO happy that it is YOU guys breaking fashion's stale, stoic molds and bringing life and TRUE color back into this world!

  • @swatantrimukherjee3033
    @swatantrimukherjee3033 Před 14 dny +286

    A BEHIND THE SCENES VIDEO???

  • @poliebear6777
    @poliebear6777 Před 14 dny +139

    Amy acting like matpat 😂😂😂! 2:33! Keep up the amazing work Amy!

  • @shrugis
    @shrugis Před 14 dny +88

    i'm glad how you are helping the models too-i hope they get hired somewhere :)

    • @ivory7182
      @ivory7182 Před 13 dny +2

      I loved the diversity and character of the models. They were some of my favorite parts!

  • @im.a.stick.
    @im.a.stick. Před 14 dny +182

    I’m honestly so proud of the team for doing all this! They deserve so much ❤

  • @sandwichqueen
    @sandwichqueen Před 14 dny +93

    Fashion theory has actually been super helpful for me because it assumes you know nothing about fashion. You guys also talk about things that aren't really talked about like the organization and the shaving.

    • @scoylephoto
      @scoylephoto Před 14 dny +10

      And they do it in a way that doesnt make you feel dumb for not knowing it. That's the best part!!!

    • @madelinelm1756
      @madelinelm1756 Před 13 dny +1

      🎉🎉🎉 yes fashion theory is my favorite. 😊 and I love Amy so much.

  • @bearkid1
    @bearkid1 Před 14 dny +43

    And now we need a new CR commercial with Level 20 Jester Invoking Duplicity with Ginny and (NOW) Amy... Or at least an episode of CR where Amy or Matt join as a guest character...

    • @kevingross6774
      @kevingross6774 Před 13 dny +3

      I’ve been hoping for a MatPat guest character since he announced retirement

  • @bearianna
    @bearianna Před 14 dny +24

    I’ve been CRAVING the opportunity to have a Theorywear/Lumen piece for YEARS now in my wardrobe since I can really tell you guys fully care about your merch. It took me a while to find the piece I wanted, but I finally pulled the trigger on the Lumen cloud crewneck for my birthday, and I’m BEYOND excited to receive it! ☁️ looks so soft and comfy and I can’t wait to wear it. 🥹😍 congrats you guys!

  • @thatguy00271
    @thatguy00271 Před 14 dny +65

    Do a vid on how to SMILE CORRECTLY!!

  • @shannonfallon668
    @shannonfallon668 Před 14 dny +12

    The diversity of the models was amazing! Other fashion shows should take note

  • @mrsparx7214
    @mrsparx7214 Před 14 dny +101

    “We were actually going to put on our fashion show back in November of 2023.”
    *casually circles my 16th birthday*
    That would’ve been nice 😭

  • @Wendigo_Bones
    @Wendigo_Bones Před 14 dny +52

    Theory idea! What is the best looking and most useful outfit for any apocalypse? ( We are all super glad y’all said yes to the idea!!)

  • @violetembers330
    @violetembers330 Před 14 dny +7

    I’m so happy you included Critical Role! They have the BEST merch! Everything is diverse and unique. ❤

  • @undefinederror40404
    @undefinederror40404 Před 14 dny +41

    Wow, 3 weeks is a lot of model searching.. but you did nail it! I really liked them all! Some of them do have some points of improvement in terms of coming across as happy and approachable on the stage, but overall they did great. I specifically recall the models who did a little hair twirl, pose, or the one that smiled so brightly and somehow there was a happy feel to her step? Hard to describe. Anyway, it was cool! :D

  • @cdarkheart83
    @cdarkheart83 Před 14 dny +13

    Title: Style Theory’s Creative Fashion Show!
    Event date: Annually!
    My Brain: omg omg omg! This is so cool!

  • @honeybri7061
    @honeybri7061 Před 14 dny +5

    I really enjoyed Creators in Fashion. I've never been into project runway or any of the fashion shows, but it was really fun to see people both in the audience and on the runway that i actually knew about if not follow myself. I also really loved seeing some plus size models, I could actually see myself wearing clothes i wouldn't normally think I could pull off.

  • @FosterBaba
    @FosterBaba Před 14 dny +20

    Tbt, critical role was the only one I recognized. Knowing about the movie now, i get why Markiplier and Cloak never joined

    • @demonheart13
      @demonheart13 Před 14 dny +2

      Mayday did a video on Blogalates, specifically though it was about Temu stealing her designs and why that problem is soon prevalent in china.

    • @thevioletskull8158
      @thevioletskull8158 Před 14 dny +1

      @@demonheart13but creaters in fashion had nothing to do wty temu

    • @Crazychik96
      @Crazychik96 Před 13 dny +3

      I do hope that Cloak gets included in a future show! I'm sure Mark and Sean would have been thrilled to include their line.

  • @Nguyenzander
    @Nguyenzander Před 14 dny +176

    We get to see MatPat again!

  • @Gemini-Lion
    @Gemini-Lion Před 14 dny +17

    2:26 I love this short edit

  • @Theresa-wp6kv
    @Theresa-wp6kv Před 14 dny +55

    Bobby was here.

  • @toobadatname
    @toobadatname Před 14 dny +7

    i truly hope they take what they have learned with this years show and dare to go bigger next year. eventhough both me and my boyfriend had high hopes, we were slightly left dissapointed by the clothes. i think its amazing that you all managed to make this happen, but i definitely hope we will see bigger and bolder clothes. stuff beyond what feels convential acceptable, a combo between wearable, accesible but also eye catching and a truly unique feel.
    either way, its awesome to see the passion behind this! and cant wait to see what you all will do with lumen! (though partial biase, im going to study fashion tailor myself and maybe a dream of working for them XD)

  • @victoriadimaunahan3283
    @victoriadimaunahan3283 Před 14 dny +18

    Its exciting to see a glimpse of behind the scenes of everything that went into this event. Its just fun to watch the thought process behind everything.

  • @flomstuff-kk7fn
    @flomstuff-kk7fn Před 14 dny +9

    I love that this event happened!. I didn't get to watch it live, but just the fact that this was possible, and the effort it took, Chefs Kiss!

  • @edwardtdm123
    @edwardtdm123 Před 14 dny +6

    Congratulations to Amy and MatPat for fulfilling their dreams and the dreams of others who were a part of this! 🎉

  • @kodabear1996
    @kodabear1996 Před 14 dny +2

    Amy, I love how real you're being on this channel. While my situation is very different, I am working towards a dream that I've had since last year at about this time. Part of working toward that dream is remodeling my small walk-in closet, and this weekend will hopefully be a giant step in getting that done!
    While fashion isn't really my thing, I really enjoy these videos! Hearing about how y'all wanted to include different body types in the show brought tears to my eyes. Keep being awesome!

  • @danisolace9940
    @danisolace9940 Před 14 dny +2

    I 100% love seeing the sakura blossom concepts and the dark storm. Definitely fills some missing aspects in fashion rn imo. Would love to see it revisited in the future!

  • @Frosted_Raindrop
    @Frosted_Raindrop Před 14 dny +7

    Caught the livestream. It was AMAZING! Well done team theorists

  • @bradyseigfried2395
    @bradyseigfried2395 Před 14 dny +3

    OMG the sakura arcade line sounds amazing! I hope that we get to see it in some form in the future.

  • @EnabiSeira
    @EnabiSeira Před 11 dny +1

    Am I the only one that was tearing up at the end? I'm so proud of Amy and all the team.

  • @ZoThatGuy
    @ZoThatGuy Před 14 dny +59

    "All the knowledge. Its to much"

  • @ultimatefandom3127
    @ultimatefandom3127 Před 14 dny +4

    Super excited for next year's event, as Mat said that they've now established pipeline and have the experience.

  • @undefinederror40404
    @undefinederror40404 Před 14 dny +4

    I'm so happy that you and Matthew got to go for this dream ❤ I hope there'll be another runway show by you and I hope I can stay up past midnight for that one too!

  • @TheGrossDemon
    @TheGrossDemon Před 13 dny +1

    The best part of each channel having their own host is that now the beef and pettiness going on between channels can now be personified with each host. They pick in each other and they pick on Matt, it's so much fun lol.

  • @rpgrage7711
    @rpgrage7711 Před 14 dny +4

    The fasion show was super fun to watch and now we can see the behind the scenes

  • @SailorMya
    @SailorMya Před 14 dny +2

    I was so excited to catch the show live! My SO asked "why are you watching that?" because I don't really watch fashion shows but I'm glad I did!

  • @demitrischoenwald1436
    @demitrischoenwald1436 Před 13 dny +1

    I just about had a brain aneurysm when you showed Talesin on the runway in his legendary punk outfit. I love that you're a Critter too.

  • @SisterSunny
    @SisterSunny Před 14 dny +2

    Matt halfway dead on the stool at 12:15 tho-

  • @oldchannel6319
    @oldchannel6319 Před 14 dny +32

    Bobby was here

    • @PropaneLover3
      @PropaneLover3 Před 14 dny +4

      Dang it Bobby, what are you doing in the comment section of We Created CZcams's First Fashion Show! | Style Theory?

    • @Ztime_Live
      @Ztime_Live Před 14 dny +1

      bobby get outta here ‼️ silly smh

    • @Professor_Brie
      @Professor_Brie Před 14 dny +1

      I can’t believe this

  • @krymsonuchiha14
    @krymsonuchiha14 Před 14 dny +1

    What's funny is I've never really had any interest in fashion because I thought it wasn't for me because of my weight (not morbidly obese but always struggled). Learning I was gender fluid made it even harder, but honestly I think this is the one channel that changed that for me. Thank you guys so much!!❤❤

  • @sagetaiga3744
    @sagetaiga3744 Před 14 dny +2

    Suggestion for a maybe possible video topic, the phrase "that will put some hair on your chest."
    Does it have any merit to it? Are there certain things that make you more likely to grow body hair? Figured it might just go well with all the shaving videos that have happened.

  • @calebjones7868
    @calebjones7868 Před 14 dny +2

    I love somewhat seamless transitions into ADs. Someone who is an expert at seamless transitions into ADs is Brett Cooper she is the master of Seemless AD transitions

  • @janeandquinnshow4537
    @janeandquinnshow4537 Před 14 dny +6

    Yippie!! Style Theory in the morning!! 💙💙💙💙

  • @taylorward2617
    @taylorward2617 Před 14 dny +1

    This whole video and Amy's experience with Creators in Fashion reflects my experience with performing almost 1 to 1.
    Ever since I was in high school choir, I always knew that I wanted to be back on the stage to some extent, and about a year ago, as I was actually getting out to know my city, I met someone who was well known in the local community for doing drag and burlesque, and she puts on her own shows as well on the regular. We were really close too because we were running in the same circles for a while at this point when I said that I wanted to give it a shot myself. From then on, she took me under her wing as her "burlesque baby" and she's the one who got me started with one of her own routines that I assisted in, I acted as a stage hand, or "kitten" as they call it in the February show she put on, I performed 2 acts in her DnD inspired show at the end of April, and just yesterday killed it at an open mic another big name puts on every month.
    I find it to be an utterly grueling process to pick your songs, costume, and choreography especially as an utter noob in the industry and it's utter stress all the way up until you've finished your sets on stage, but that high of satisfaction I get after I've done what I set out to do makes it more than worth it.

  • @noonyx33
    @noonyx33 Před 14 dny +1

    I'm ngl I would've LOVED to see those other three so don't be afraid to try it in the future!

  • @AlephSharp
    @AlephSharp Před 13 dny +1

    I hope that next one you still include CR! Their merch is such a WIDE and interesting array, and I for one would love to see them in more spaces.

  • @krystalingram
    @krystalingram Před 13 dny

    Sakura arcade specifically sounds AMAZING oml, beach storm too!!! I love those designs shown!!

  • @The-online-bestie
    @The-online-bestie Před 14 dny +3

    It was great to see mat pat again!

  • @epiclink1888
    @epiclink1888 Před 13 dny

    I appreciate this so much, it’s so nice to see really talented creators that put so much love and care into their work. This was just so needed.

  • @SamanthaZazz
    @SamanthaZazz Před 12 dny +1

    This was so awesome, Amy!!!!! I'm so happy you got to live your Project Runway dreams!!! Thank you again for making my dream come true, too!❤❤❤❤❤

  • @Mel-jv4dc
    @Mel-jv4dc Před 9 dny +1

    You're the only female owner of these channels. LOVE THE GIRL POWER! I always kinda knew if Mat quit, you'd take over bc you've done ALOT on the channel. And remember, it's just a theory. A STYLE THEORY!✨ *And cut* 👗👠

  • @jedwards5469
    @jedwards5469 Před 14 dny

    Great job Amy! U are doing great! Can’t wait for what else u have for the future

  • @Nels1957
    @Nels1957 Před 14 dny +2

    And now I have a new favorite style theory episode

  • @VoidtoScream
    @VoidtoScream Před 14 dny

    I absolutely love the look of the new line! I do hope there will still be theory-branded merch occasionally mixed in though.

  • @jackbarnicle9191
    @jackbarnicle9191 Před 14 dny +2

    It was nice to see him again nicely done

  • @danielsantiagourtado3430
    @danielsantiagourtado3430 Před 14 dny +4

    Love your work 🎉🎉

  • @popvypancake
    @popvypancake Před 14 dny +2

    I kinda wish more channels where this innovative

  • @carprincess
    @carprincess Před 14 dny +1

    I got one of the jackets from that show! 💛 congrats to style theory (and everyone involved)

  • @sassyvelociraptor5625
    @sassyvelociraptor5625 Před 13 dny

    I love love LOVE the green and purple fit and flare with with white belt

  • @nessaoftwoevils
    @nessaoftwoevils Před 14 dny +1

    I love that this was a bit of a personal journey for Amy and she realised it twinned with Mat - and then she saw she was his equal!

  • @auxFACTOR
    @auxFACTOR Před 13 dny +1

    Hoping you guys get Cloak and Nonsense for next year's show.

  • @Ztime_Live
    @Ztime_Live Před 14 dny +2

    AHH‼️‼️ IVE BEEN WAITING FOR THIS OMGOMG

  • @singingislife18
    @singingislife18 Před 14 dny

    You did so awesome Amy! Can't wait to see what comes next. Also, Shoppy is love Shoppy is life

  • @Readera
    @Readera Před 14 dny

    I loved catching the show while work & seeing all of the diverse models!

  • @tuesttresbete
    @tuesttresbete Před 13 dny +1

    This video made me so teary eyed 🥹

  • @tasha8640
    @tasha8640 Před 13 dny

    The fashion show was inspiring!! I often doubt my hair and nail work! Makes me want to keep it up to be in a fashion show in the future

  • @NuniPikachu
    @NuniPikachu Před 13 dny

    I'm excited for next year!!

  • @prestonrash
    @prestonrash Před 13 dny

    I absolutely loved the fashion show!! Can’t wait to see how it evolves for next years show!

  • @annabethkvenvolden7086

    Too model for style theory is such an opportunity of a lifetime 💜

  • @spooky-kid
    @spooky-kid Před 13 dny

    I loved being able to sit live and watch this! You could feel the passion and love! Thank you so much for sharing your behind the scenes footage and showing just what it took to put this on. Go Team Theorist ❤

  • @TheExplorer2K
    @TheExplorer2K Před 14 dny +3

    Amy might have a chance to even be on Project Runway

  • @IAARPOTI
    @IAARPOTI Před 14 dny +1

    I think Amy is the best host ever. She puts more energy and effort than any other hosts. #bestgirl

  • @dontworry8253
    @dontworry8253 Před 14 dny +1

    That fashion show was awesome! Can't wait till next years!

  • @RobMost
    @RobMost Před 13 dny

    This was amazing to see, congratulations!

  • @merilinmachado
    @merilinmachado Před 3 dny

    I am so proud of you Amy! ❤️

  • @clazluvsdolphins
    @clazluvsdolphins Před 14 dny

    Bravo. I watched parts live (at my boyfriend's house in the bathroom on my phone 🙈) I cried watching this xx

  • @CharmedPop
    @CharmedPop Před 14 dny

    Really enjoyed the CIF event! I can't imagine all the decisions that had to be made. I'm really hoping this will make other creators think about the type of items they're making. It's really a win-win-win for everyone. The creators get publicity and potentially more item sells, the viewers get to see interesting styles, and it overall improves creator spaces like CZcams because others have will have to up their game to stand out.
    I'm curious how future CIF's will evolve. I didn't realize how long each creator's line would take to show. I think that's the real limiting factor for future CIF's. If you can only get in 5/6 creator's lines, as the event expands - deciding which lines to show seems like it'll be increasingly difficult assuming more and more creators want to take part.
    A few other thoughts: I see for the first event the fashion aspect being the sole focus made sense but I'm wondering if future events might be helped by a mixture of performances, and/or pre-recorded skits. Further, having more home audience engagement similar in style to the St. Jude fundraising events could also help. I know that goes away from the traditional fashion show-like experience, but I wonder if there is a way to balance it out so the core experience remains but helps bring in those who aren't as fashion inclined but do like seeing their favorite creators live. I do think some people were a little confused by the idea of a fashion show. If you're new to the idea, I can see why you'd think it was cynically just a commercial. I LOVED that so many different perspectives were there - in fact, I'd say I loved seeing how everyone approached fashion differently than the fashion itself.
    That said, there can definitely be some clashes from the audience when it comes to being respectful to people representing unfamiliar groups. I don't really have any immediate solutions other than having some moderate distraction from audience engagement that can politely distract those who aren't too engaged with the current primary discussion.
    Did not meant to write an essay >_

  • @Sly-Moose
    @Sly-Moose Před 14 dny +1

    Lumen: **is released**
    Me who only likes wearing dark colours: :(
    Still, congratulations tho! That couldn't have been easy. This was honestly my first fashion show I've ever watched. Can't wait for next year!

  • @liamisfluffy
    @liamisfluffy Před 14 dny +1

    Can we get bigger sizes? Especially that thermal series, love that look.

  • @Moon525
    @Moon525 Před 14 dny

    The advice here is very true when going outside your comfort zone!
    It’s helped me a lot, so much so that I now have to learn to step back and say no to rest and recover.

  • @mattvail9641
    @mattvail9641 Před 14 dny

    Amy you guys killed it every bit of it great job 😜🤟

  • @jacquietimms3075
    @jacquietimms3075 Před 14 dny +1

    Absolutely incredible achievement guys! Your fashionable fans salute you :)

  • @bandit7048
    @bandit7048 Před 14 dny

    everyone did a fantastic job, super proud!!

  • @Narra0002
    @Narra0002 Před 13 dny

    I love that you and the team made a core memory and lived out your dreams. The show turned out great

  • @anoukhesse1288
    @anoukhesse1288 Před 14 dny +3

    I love style theory!! ❤

  • @JPFR65
    @JPFR65 Před 14 dny

    Great backstory for that AMAZING event!!

  • @rosbindadolmo
    @rosbindadolmo Před 14 dny +7

    Hi Amy 11:05

    • @memelord111alt
      @memelord111alt Před 14 dny +2

      how have you already gotten there? The videos only been out for a minute

  • @Logan50B
    @Logan50B Před 13 dny +1

    Here’s a style theory idea! What is THE best way to get hair out of a hair brush?

  • @brooklyn5755
    @brooklyn5755 Před 14 dny

    I’m so happy for you guys!!!!❤❤❤❤❤❤

  • @ch1m3r4c0mpl3x
    @ch1m3r4c0mpl3x Před 13 dny +1

    MatPat impression 10/10 no notes

  • @Variocom
    @Variocom Před 14 dny

    I haven't watched lots of content outside of the main 4 channels, so I didn't know Amy was such a big fan of critical role! That's sick! I was so hyped to see them on cif. Great stuff yall

  • @zera-zero
    @zera-zero Před 14 dny +5

    earliest i've been. The fashion show was amazing

  • @ghracghrac
    @ghracghrac Před 14 dny +1

    i love the fact that you are a critrole fan too... we should play D&D together some day