How to Setup Conversion API For Meta (Facebook) Ads in 2024

Setting up your Conversion API could never be an easier.
If you're wondering what is the best way to improve your tracking with Meta (Facebook) ads, you need to set up the Conversion API to get the most accurate data.
There are several ways to do this. There's a simple way that almost anyone can do.
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[@matthewmcgowan2787]

Why would you have such a large head image blocking all the important details of the video?

[@brandarrow.]

Guess I didn't notice it recording the video - will record a new one with some updated tips. Thanks for pointing that out!

[@Dedication10101]

Thanks for creating this video, It is very helpful, much appreciated😃

[@brandarrow.]

Glad it was helpful!

[@Crystal_Cook_]

How do we identify the client's IP address and send click ID?

[@sarah.nelson208]

Hi Kevin - when you send the lead event back to Facebook, how does Facebook know which specific ad the lead event was tied to?

[@brandarrow.]

Facebook has the data on what the lead did before it leaves a Meta platform. So when you send that user information back to Meta, it looks to see what action they did prior to leaving the platform and attributes it to the proper ad.

[@yxnshi78]

The option for not wanting to be tracked is only for pixels when used on a app right? Not if you are directing the traffic for a landing page or website?

[@brandarrow.]

When you choose the option to not be tracked, Meta can still track your actions within the app but it can't track what happens once you leave the app.

[@yxnshi78]

Damn that sucks good that I have the Capi then@@brandarrow.

[@einatlibikohn]

Thanks for this video. Can i create a Custom conversion to catch this event? How should that be done? Thanks

[@SuatOktay-fc4md]

Agradecido ao Avanco Social pelos seguidores de primeira!

[@nat.serrano]

What about mobile apps? Do I need to use this stupid conversaion api?

[@user-iw6yc2gm1g]

useless