What is Text and SMS Marketing Compliance? Tips & Tricks

Text marketing can be a powerful tool for your business. But before you jump in, there are a few legal considerations to keep in mind. We outline 5 best practices of how to conduct text marketing compliantly.
In this video, you’ll learn:
► Overview of regulatory guidelines governing text and SMS marketing
► Why collecting opt-ins and honoring opt-outs are important
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00:50 What is compliance for text and SMS marketing in the US?
01:29 What is express legal consent for text marketing?
01:51 What are the consequences of noncompliance for SMS marketing?
02:32 Tips to be compliant on text marketing
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Shop Talk is a bite-size educational series created by Podium to equip local business owners with valuable tips, tactics, and advice to help their businesses grow. In less than 5 minutes, you'll learn about hot topics and real solutions to challenges facing local entrepreneurs, including digital marketing, reputation management, and much more.
Make sure to watch the other videos in the series here: bit.ly/3ty2vPA
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Interested in getting started with text marketing?
► Check out Podium’s Ultimate Guide to Text Marketing: bit.ly/3GLsl6n
► Try out text marketing for free with Podium’s 14-day trial: bit.ly/3tDiZFX
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