Dragons' Compete Over This Sweet Deal | SEASON 18 | Dragons' Den

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  • čas přidán 20. 11. 2022
  • Jack Nyber is pitching a sugar alternative called erythritol. It's healthy, natural and now approved by The Dragons! He's seeking a £75,000 investment in exchange for 5% of his company, Pure Sweet Naturals.
    Season 18, Episode 9
    An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
    #DragonsDen #PureSweetNaturals #FoodPitches
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Komentáře • 309

  • @ashleybrooke2087
    @ashleybrooke2087 Před rokem +371

    Still one of the most positive pitches & responses I've seen in the Den. Very sweet but not too sugary.

  • @ing9545
    @ing9545 Před rokem +220

    Touker’s facial expressions are always priceless

  • @CouldBeSaladFingers
    @CouldBeSaladFingers Před rokem +504

    Pure Sweet Naturals is now worth around £13.5m since filming this episode

    • @yvie9627
      @yvie9627 Před rokem +7

      I can’t seem to find their website, id love to purchase from them.

    • @AScaryOrange123
      @AScaryOrange123 Před rokem +31

      @@yvie9627 How can you not find their website? I copy and pasted the name of the company into google and it was the first result.

    • @hellegennes
      @hellegennes Před rokem +3

      Where did you find that info?

    • @wekabird886toktown7
      @wekabird886toktown7 Před rokem +4

      Thank you for the update, I've been scrolling down to find one. Awesome.

    • @vader745
      @vader745 Před rokem +1

      @@hellegennes lol

  • @kokoBuSiLiCa
    @kokoBuSiLiCa Před rokem +106

    This is probably the best product, pitch, feedback, outcome, and entrepreneur I've seen in the den.

    • @thedappercook
      @thedappercook Před rokem

      I've watched them all. This one isn't bad but there are better. This show is fantastic

    • @samirait-kaci-gf3bn
      @samirait-kaci-gf3bn Před 6 měsíci +3

      Levi roots?

    • @JahNewgen
      @JahNewgen Před 6 měsíci

      ​@@samirait-kaci-gf3bndefinitely

  • @deborahdennehy9937
    @deborahdennehy9937 Před rokem +121

    The look on Touker's face was sad but funny too! 😅. Well done Jack, just amazing having Peter & Taj - just brilliant!!

    • @david9180
      @david9180 Před rokem +2

      Tej and peter are a good duo for the business ' Tej has vitamins in over 40 counties so placement is quick '' ironically Touker is worth 200 million compared to Peter's 11 million and tej 50 million ''

    • @Tom-zq6um
      @Tom-zq6um Před rokem +12

      Peter Jones is a BILLIONAIRE

    • @Transformita
      @Transformita Před rokem +9

      @@david9180 Peter Jone is not worth 11 million, having an absolute laugh..
      Peter is worth over a billion. To put that into perspective - 1 Million seconds is 11 and a half days, 1 Billion seconds is 31.71 years

    • @deborahdennehy9937
      @deborahdennehy9937 Před rokem

      @@david9180 I thought Peter was the richest out of all of The Dragons, that's amazing!!

    • @david9180
      @david9180 Před rokem +3

      Touker has offices buildings in the centre of Knightsbridge worth half a billion

  • @redaragorns
    @redaragorns Před rokem +127

    In the time I spent watching this video, Touker had got me into his office and locked it from outside.

  • @Petep87
    @Petep87 Před rokem +23

    Poor tuka face everytime he gets a knock back 😂

  • @Staggercfc
    @Staggercfc Před rokem +14

    If Jonesy mentions Levi Roots one more time...

  • @sheildstrike1845
    @sheildstrike1845 Před rokem +13

    09:34 Debra's priceless reaction to Peter's comment 🤣

  • @Joesharpp
    @Joesharpp Před rokem +188

    Tej and Peter didnt seem super excited to do a deal together😂

    • @AScaryOrange123
      @AScaryOrange123 Před rokem +51

      I think it's quite apparent that Peter only likes doing deals with Deborah.

    • @logitech2010100
      @logitech2010100 Před rokem +7

      @@xx8575 I noticed the final couple of seasons that Peter kept trying to partner tej

    • @dopamine-87
      @dopamine-87 Před rokem +10

      @@AScaryOrange123 Tej and Peter have several businesses together, I think they would rather split than take the risk of either ither taking the deal

    • @danquaylesitsspeltpotatoe8307
      @danquaylesitsspeltpotatoe8307 Před rokem +1

      @@AScaryOrange123 LOL GET A LOAN! 🤦‍♂🤣
      Go with the guy who already sells to supermarkets! Dont waste time with the others!

    • @maxvdg8395
      @maxvdg8395 Před rokem +1

      they are bluffing a little to make it seem like a difficult decision, so he doesn't think about lowering the %%%%

  • @scottyk200
    @scottyk200 Před 5 měsíci +3

    No questions beyond the most perfunctory when it comes to “the numbers”, and nothing on who else owns the brand, who makes/extracts the sweetener, the “green” credentials of growing water melons under plastic and/or in warm locations in order to extract the stuff. 🤷

  • @shaunohagan1491
    @shaunohagan1491 Před rokem +36

    Peter not moaning at him for not wearing a suit?

  • @noelht1
    @noelht1 Před 7 měsíci +2

    2:03 100% I thought Peter was going to start walloping it up his nose and rubbing it into his gums😂

  • @odysseusnissan
    @odysseusnissan Před rokem +15

    At the very start when he said who his favorite Dragons were...I shook my head sideways. I think they should keep quiet just in case they get a different dragon and they see it later. But Jack hit the lottery with his 2 favorites. I was happy to see the others weren't disrespected. I'm gonna do a Google search now and see if I can buy some.

  • @HaA-s
    @HaA-s Před rokem +135

    Touker caught off guard with that legitimate question from
    Peter ….
    made Touker’s blood boil for not being able to even answer and just mumbles to pete’s question 🤦🏽‍♀️… knocked Touker down a few pegs! 😆
    What a power move by Sir Peter.. Love it! 🤣

    • @dnah02
      @dnah02 Před rokem +4

      He had to BS the answer since he had no food connections.

    • @Zzz-fz7wb
      @Zzz-fz7wb Před rokem

      Hahahahhaa init love him

    • @rugbyrants7991
      @rugbyrants7991 Před rokem +1

      haha, couldn't name one food brand !!

    • @david9180
      @david9180 Před rokem +3

      Touker has a net worth of 200 million next to peters 11 million '' peter is clever in the Den but if push came to Shove Touker could buy him out and not even feel it

    • @danielbooth5035
      @danielbooth5035 Před rokem +7

      @@david9180 Peter is worth over a BILLION....

  • @glenfield9199
    @glenfield9199 Před rokem +5

    Not one of them said it was over valued, yet they wanted double the equity…greedy pigs 🐷

  • @xsirdavidianx
    @xsirdavidianx Před rokem +32

    I just bloody love this show. Addicted!

  • @generalideer6421
    @generalideer6421 Před rokem +6

    6:00 When Sara says she’s out entrepreneur has look on his face like “who are you?”

    • @scienceevolves4417
      @scienceevolves4417 Před rokem

      Sarah is the new Jenny 😂😂😂

    • @okay7332
      @okay7332 Před rokem

      @@scienceevolves4417no she isn’t, she is the one who gives people chances, she has made the most investments out of the other dragons if you compare the time frame, nothing close to that fraud jenny

  • @factologyprofessor2869
    @factologyprofessor2869 Před rokem +69

    Tej and Peter do not like each other. It’s clear but the shock on Toucker’s face when the lad said he wanted Tej and Peter was miles clearer😂😂😂

    • @Hutchyy
      @Hutchyy Před rokem +1

      Or that was just him being offended at someone else being chosen instead of him

    • @logitech2010100
      @logitech2010100 Před rokem +12

      Peter was at tejs wedding.

    • @factologyprofessor2869
      @factologyprofessor2869 Před rokem

      @@logitech2010100 To make his wife a bid of course

    • @MrYberr
      @MrYberr Před rokem +3

      You don’t know that.

    • @Isleofskye
      @Isleofskye Před rokem +3

      @@MrYberr He was sitting at the Main Guest table..

  • @kellingtonlink956
    @kellingtonlink956 Před rokem +1

    One of the best. Thanks for the video.

  • @commanderkeen3787
    @commanderkeen3787 Před rokem +23

    He had great numbers, but it just goes to show you, Dragons invest in an entrepreneur first and not just the business. The fact that he was humble, friendly and good-looking too, made him instantly likeable to all the Dragons

  • @tudorDaDefender
    @tudorDaDefender Před rokem +4

    Candy that doesnt mess up your health and are actually good for your teeth?In the shark tank he would’ve gotten at least 500k, this is revolutionary.

  • @jim077
    @jim077 Před rokem +9

    touker fuming hahaha

  • @AR9ify
    @AR9ify Před rokem +17

    Peter's pitch was gold

  • @anthonyjohn3202
    @anthonyjohn3202 Před 5 měsíci +1

    That was bloody exciting!!!

  • @noelht1
    @noelht1 Před 7 měsíci +1

    I have gone Touker and Tej, 10% each, 75 grand each, and open up two separate channels. That seems the way forward. Double your investment give away twice the equity, but send it down two separate channel simultaneously. Double the chance of success.

  • @canag0d
    @canag0d Před rokem +21

    This was maybe the best pitch ever on the Den or the Tank. It’s not necessarily the best business, but it’s certainly one of the best if not THE BEST business plan and well thought out future. This is exactly what the Dragons want and you could tell by their enthusiasm. Even Sara who went out was still excited.
    Also their was no crying or feel sorry for yourself bs here.
    I haven’t Googled what happened yet, but I wish all involved good luck!

  • @worldcitizen2030
    @worldcitizen2030 Před rokem +7

    This must be the one of the clean cut deals and really enjoyed watching 👍🏻

  • @gilbertdaroy6080
    @gilbertdaroy6080 Před rokem +6

    You could sense from the beginning that the entrepreneur, despite the expected jitters, is a winner.

  • @captpicard6894
    @captpicard6894 Před rokem +5

    Maybe if Touker had offered him his free office space?

  • @WillDeconca
    @WillDeconca Před rokem +8

    I love this show.. especially when they are fighting for an entrepreneur 😅

  • @pamelamckenzie2685
    @pamelamckenzie2685 Před rokem +3

    Fantastic I see it going all around the world

  • @david9180
    @david9180 Před rokem +12

    The business is already profitable without a dragon with very healthy profit margins ' Tej will place the sweets very quickly into international placements and peter will accompany the production expansion ' it's a no brainer

  • @quitethevoyeur
    @quitethevoyeur Před rokem +3

    Diplomatic minefield - he played it brilliantly

  • @darius-rospinning
    @darius-rospinning Před rokem +7

    The energy level in that room was sooooo high... btw...erythritol was on the market for a loong time :D

  • @longq5198
    @longq5198 Před 9 měsíci +2

    Really nice guy, so happy for him.

  • @daudahussaini7629
    @daudahussaini7629 Před rokem

    Great pitch 👌

  • @namrofni6236
    @namrofni6236 Před rokem +16

    Feel sorry for Touker, that was a bit harsh.

    • @david9180
      @david9180 Před rokem +2

      Just a business decision '' peter and tej are the perfect duo for this particular product '' touker is very successful but specialises in clothes more '' tej already has vitamin supplements in 30 countries '

  • @seanjosephhayes
    @seanjosephhayes Před rokem +7

    Anyone know how this went after filming? Did the deal go through? If so is it known how well things grew? Really wanted things to go from strength to strength for the guy. I’m no use at finding the right info when I google stuff like that and find the documents on company-related websites absolutely useless and not revealing.

    • @Cmon_
      @Cmon_ Před rokem +4

      Worth 30 mil now

  • @stevengreidinger8295
    @stevengreidinger8295 Před rokem +2

    He sold shares in a growth company with at least some inventory and other assets for less than 2.5x earnings. The Dragons got a great deal. Nyber paid a lot in equity for the black book and other assistance, but it may have been worth it. Additional investment will be beneficial down the line, Dragons or otherwise.

  • @BB8enjoyer
    @BB8enjoyer Před rokem

    12:15 peter probably thought Tuca had the upper hand. until the hand is revealed at the river

  • @Isleofskye
    @Isleofskye Před rokem +2

    So THIS is what Jermaine Jenas does in his spare time....😀

  • @TatoDek1999
    @TatoDek1999 Před rokem +13

    7:50 - can anyone identify if Tuka was laughing or dying there? 😂

  • @_Ike
    @_Ike Před rokem +1

    Dragon- compliments and apologizes
    Narrator- "The dragon has slit his throat and danced on his mother's grave"

  • @mtd4577
    @mtd4577 Před rokem +4

    Peter got Touker with that Salvage question. Tej took it personal thinking Peter & Deborah will win the deal.

  • @eh4372
    @eh4372 Před rokem +42

    Because this guy makes good money and good business I guess Peter didn’t want to slate him on not dressing professional when he does that all the time.

    • @dac8939
      @dac8939 Před rokem +2

      Can dress how you like when you make that Kind of money

    • @beckyhxlden
      @beckyhxlden Před rokem +1

      I know right! I think when he turns to those reasons to rip into someone...it's to deter the other dragons but there's times when he's just rude to be rude. Like dude...just be genuine and not play mind games.

    • @aa4488
      @aa4488 Před rokem

      Mark zucc and the ghost of Steve jobs laugh at Peter jones

    • @DavidL1986
      @DavidL1986 Před rokem

      yeh i made a similar comment, dont understand. unless he "forgives" when its a good investment

    • @OperaJH
      @OperaJH Před rokem

      @@beckyhxlden business IS mind games - especially when you have to give you money away to strangers. And on TV at that, for the whole world to see.

  • @nashdapistolshrimp8641
    @nashdapistolshrimp8641 Před rokem +3

    Touker could have bagged the deal if he offered his free office space in London. 🤦

  • @BostonPower
    @BostonPower Před rokem +8

    I think the only reason Debra made him an offer is because she thought he was making a play for her when he said the bag was 100% recyclable...

  • @JohnMmbaga_
    @JohnMmbaga_ Před rokem

    Man Jack you are a super negotiator.

  • @billybollockhead5628
    @billybollockhead5628 Před rokem +3

    by it's chemical name "Erythritol", I'm guessing it's a sugar alcohol? So I'm now wondering if this gives you the squits like over sugar alcohols do.

  • @vinnyvincent2862
    @vinnyvincent2862 Před 10 měsíci +1

    Jenny just called in to tell the producers she's out ! 🤯

  • @teatimetel174
    @teatimetel174 Před rokem +2

    does it have laxative effect though

  • @robbret
    @robbret Před rokem +1

    When Dragons start pitching themselves to the entrepreneur.

  • @witchwaynow7572
    @witchwaynow7572 Před rokem +1

    They didn't shake on it..

  • @mrpullafastone
    @mrpullafastone Před 2 měsíci

    One year on and I've not heard of this brand until just now

  • @mercychibundu9424
    @mercychibundu9424 Před rokem

    This guy is composed

  • @dancutd
    @dancutd Před rokem +4

    Wish the titles didn’t give away the outcome of the pitch. A Dragons Den video should be like unwrapping a Christmas present, you shouldn’t know what you’re going to be getting until the very end.

  • @maxmadanmax
    @maxmadanmax Před rokem +6

    Feels sweet seeing Dragons almost salivate at chance of investing in an already made up and doing well company. There was no, 'i wouldn't get of of bed for 5%' from touker this time.

  • @billybollockhead5628
    @billybollockhead5628 Před rokem +8

    Im also questioning the "zero calorie" claim. Normally that means "low amount of calories - Per serving".. I'd want to go do more research if i was a dragon. The only thing I know of that's actually zero calories is water.

    • @scienceevolves4417
      @scienceevolves4417 Před rokem +2

      Zero calorie claim meaning you gonna eat this crap but you'll still need calorific value ie. energy to function eh? Energy from somewhere else. So you'll be craving other foods sooner. Which defeats the whole purpose because you'll end up eating more. Not too bright is it? But that's what happens when people take their advice not from nutritionists but manufacturers, marketers and (sic) "experts" like the eu or the who (LOL)

    • @billybollockhead5628
      @billybollockhead5628 Před rokem +3

      @@scienceevolves4417 chilll.

    • @logitech2010100
      @logitech2010100 Před rokem

      What a about diet coke? I know it's full of other awful stuff but it does state zero calories and surely it must have been tested being the size they are

    • @jamesmate7716
      @jamesmate7716 Před rokem

      Apparently it can be up for 5 calories per serving to be labeled 'zero calories'.

    • @logitech2010100
      @logitech2010100 Před rokem +1

      @@jamesmate7716 ah wow. Ok fair play.

  • @JONACAN
    @JONACAN Před rokem +1

    He made it sound easy, if only it were.

  • @murilogoulart4935
    @murilogoulart4935 Před rokem +1

    Lucky Jack, lovely tv show.

  • @fnk101
    @fnk101 Před rokem +2

    Im smiling for him.. well done

  • @mtd4577
    @mtd4577 Před rokem +1

    Touker couldn't pitch with the question from Peter. Mumbling and a bit of anger...

  • @youngma5296
    @youngma5296 Před rokem

    haha...tej is funny...dissing peter one sec then complimenting on the next...gota love the editing 😅

  • @DD-dr4dn
    @DD-dr4dn Před rokem +4

    Excellent, Tate and Lyle will buy them out 🎉🚀💥👍🏼

  • @alexcalhoun1382
    @alexcalhoun1382 Před rokem +15

    I accidentally ate an entire pint of ice cream that used erythritol instead of sugar, and it turns out people with IBS cannot digest that compound. I had extreme gas pains for literally 2 days.

    • @M4nvrs
      @M4nvrs Před rokem +5

      Thank you for this! I suffer from both diabetes and IBS, so was going to try it. Not anymore!

    • @scienceevolves4417
      @scienceevolves4417 Před rokem +4

      Because it's disgusting artificial crap... There's your answer. Nobody should be eating this

    • @shaddersshadwell4941
      @shaddersshadwell4941 Před rokem +18

      “Accidentally ate a pint of ice cream” 😂

    • @Will-ge7ri
      @Will-ge7ri Před rokem +10

      Maybe don’t eat a whole pint of ice cream?

    • @jay-dubdubb2292
      @jay-dubdubb2292 Před rokem +1

      😲🗯🗯🗯

  • @sandeepsolase15
    @sandeepsolase15 Před 4 měsíci

    The most positive thing is he looks so cool

  • @raalaa121
    @raalaa121 Před rokem

    What a cuss ... " By the time Toukers finished saying that i'd have you selling at Sainsburys " ...

  • @TechDATheGadgetChannel
    @TechDATheGadgetChannel Před rokem +1

    Is it safe to eat it?

  • @johannakipliski
    @johannakipliski Před rokem

    well done to the lad

  • @retroworld1971
    @retroworld1971 Před rokem +1

    I’ve got office space in London

  • @Goku9000
    @Goku9000 Před rokem +1

    I'm Very very certain he could have negotiated and gave away 8% rather than 10, 4% each to the 2 dragons if he tried. Could've easily kept 2% more for sure.

  • @JRGRAY-33
    @JRGRAY-33 Před rokem

    What a tough decision

  • @user-nu1uy4il3t
    @user-nu1uy4il3t Před rokem

    Those who failed to make a deal: *We got roasted for nothing!!*

  • @Isleofskye
    @Isleofskye Před rokem +4

    To Sarah....."Are You Jenny In Disguise?" 😀

  • @noelht1
    @noelht1 Před 7 měsíci

    Being diabetic I’ve just gone on his website to have a look at this product with regards to purchasing some. But at £9.49 per kilo, that’s way over the top of what sugar would cost. I’m not paying that unfortunately. I tend not to eat sugar anyway due to the diabetes and I thought oh maybe I can start having it again, but I’m not paying 600% of what a bag of sugar would cost for this. However I wish him all the best because it’s a very good product. Just a bit rude on the pricing.

  • @imanishay
    @imanishay Před rokem

    Used to buy this but its so expensive £10 per bag i can buy a similar product for £7 and it exactly the same

  • @deanmatters5739
    @deanmatters5739 Před 4 měsíci

    Artificial sweeteners and sugars are 3 times more harmful than natural cane sugar. Food for thought

  • @doggy13
    @doggy13 Před rokem +11

    Peter is a savage 😂

  • @KuntFace69
    @KuntFace69 Před rokem

    Poor Touker😂

  • @adamk7298
    @adamk7298 Před rokem

    What happened to this product/brand?

  • @thabangkhatide2041
    @thabangkhatide2041 Před rokem +1

    What a good oke

  • @will2410
    @will2410 Před 7 měsíci

    Anyone know how this business is doing now? October 2023

  • @Mossyz.
    @Mossyz. Před rokem

    Sweet :)

  • @lottonthewizard4352
    @lottonthewizard4352 Před rokem

    5:40, ha, health isn't one of her interests. Shocker.

  • @achipinthesugar
    @achipinthesugar Před rokem +4

    Why didn't they get up and shake his hand!? Covid?

    • @ChicDead26
      @ChicDead26 Před rokem +5

      yes, actually. season 18 is from 2021

  • @naidol
    @naidol Před rokem

    Sneaky Debra got nothing. Sarah gobbles up the snacks but never invests. And poor Touker got left out. Well done to entrepreneur in dismissing sneaky Debra lower equity offer.

  • @Bergsen_Bun-sense
    @Bergsen_Bun-sense Před rokem +2

    The gentleman commentating the dragons den is so funny with the jokes

  • @BDogs10
    @BDogs10 Před rokem +1

    Feel sorry for Touks 😢.

  • @keithpp1
    @keithpp1 Před rokem

    At no point does he say why he needs the money or what it will be used for.
    He claims high turnover, thus has the capital for investment.

  • @simonjohnson9055
    @simonjohnson9055 Před 4 měsíci

    Poor Touker 💔

  • @techtitanuk5609
    @techtitanuk5609 Před rokem +3

    peter looks rough

  • @maximusandsenecagloballlc1209

    Why not $250K for 20%

  • @anmg2024
    @anmg2024 Před rokem +1

    holly cow ...erythritol and it causes heart attacks

  • @xx8575
    @xx8575 Před rokem

    Respectfully, I reaaaaaally want to be a fly on the wall when Deborah and Peter have a meeting. 😵‍💫😮‍💨

  • @johnnyserdon9694
    @johnnyserdon9694 Před rokem

    Did it fall true

  • @frederickbowdler8169
    @frederickbowdler8169 Před rokem

    Sugar is natural processd a bit but natural.

  • @eCs0y41iuD
    @eCs0y41iuD Před rokem

    erythritol was proven to have “major adverse cardiovascular events” recently...

  • @jimbobjonez
    @jimbobjonez Před rokem

    All of the comments , of course the reception was good he's got good sales and profit

  • @carlt9265
    @carlt9265 Před rokem +1

    I want proper sweets thats the whole point….