MODERN TECHNOLOGY - DEAD AIR

"Complete sonic breath of fresh air. - Andy Cairns, Therapy? 🙌🖤🔥 Human Worth are proud to present the lead single from ferocious noise rock duo Modern Technology’s new full-length ‘Conditions of Worth’, now available to pre-order with a portion of proceeds donated to charity: modern-technology.bandcamp.co...
'Dead Air' kicks into life with a dense smog-like atmosphere, engulfing the listener in a battering of hard-hitting drums, fuzzed out bass riffs and gruff, acidic yelling. The song's chorus "IS THIS HOW THE WORLD ENDS!?" becomes a cautionary mantra as the duo reminisce about good times gone, trudging on through a world that has become increasingly scarier, more dangerous, inhospitable and absurd. Dead Air is a sonic beatdown forged from chaos, restlessness and hostility concerning our impending shared future.
The goal for the Dead Air music video was simple - to capture the rawness and visceral live energy of Modern Technology's celebrated live performances. Shot in exquisite black and white, director Chris Purdie favours simplicity and authenticity, stripping everything back and placing the duo and their live gear into a proverbial blank space, captured in minimal unbroken takes. Even devoid of an audience feeding back their energy, the heavy pair showcase the sweat, fury and unyielding power that makes their exhilarating shows so compelling. With this song and much of the album being written and demoed during the pandemic, the band's on screen solitude echoes the conditions in which the album was conceived. The visible anguish on the faces of band members Chris Clarke and Owen Gildersleeve mirror their shared concerns about social unrest, austerity, the climate crisis, and the feelings of fear, hopelessness and anger that came from such turbulent times - the very themes that make up 'Conditions Of Worth'.
Director Chris Purdie, who has previously worked on seminal videos for the likes of Oxbow and AVSA, says of this project "I knew from the first time I heard Modern Technology that I wanted to work with them on a video like this. Visually I felt we shared similar aesthetics, so I pitched to them the idea of a RIFF.Underground-style performance video, minus the trappings of the live environment. When the band explained the meaning behind the song to me, it became clear that we were all on the same page so the visual design came together quickly. Having that extra freedom to explore meant we could really go to town with extreme camera angles, fog, and especially light placement."
'Dead Air' is taken from Modern Technology's forthcoming second album ‘Conditions Of Worth’ which will be released through Human Worth on 13th October as a limited 180g Transparent “Utility Yellow” Vinyl in a stunning package designed by the band's Chris Clarke. 10% of all sales proceeds will be donated to charity Choose Love, helping to provide humanitarian aid, and legal advice to refugees and displaced people across the globe.
“The heavy and intense brand of noise-rock that’s spat out by London’s Modern Technology is so dense and ferocious, it’s hard to believe the band consists of only two members.” - JR Moores, The Quietus
FFO: Oxbow, Helmet, Chat Pile, Big|Brave, Jesus Lizard, Part Chimp, Divide & Dissolve, Pissed Jeans, Melvins
modern-technology.bandcamp.co...
humanworth.bandcamp.com/
choose.love/
/ @riffunderground

[@gerrypeacemaker9407]

Can’t wait to see these at Arctangent next month 😊

[@jarlpedersen4185]

Get some killing joke vibe going here. I love the sound 💪

[@romantotalerant7767]

Short n sweet

[@moderntechnologyband]

YEEESSSS!! Huge thanks to Chris Purdie / Riff.Underground for the awesome work! 🙌🖤🔥

[@humanworthmusic]

🖤🖤🖤

[@MrSirlulzalot]

Damn. This is good. Lulz wut!❤

[@billybrown8213]

The shape of noise to come

[@humanworthmusic]

🙌🖤🔥

[@moderntechnologyband]

🖤🖤

[@TheoAndHisPedals]

Such an awesome band❤

[@moderntechnologyband]

😘🖤

[@mattmccartney6010]

Awesome song and video!!

[@humanworthmusic]

Yessss brother! 😘🖤

[@moderntechnologyband]

Cheers bro!! 🙌🖤🔥

[@nooninstruments]

🖤🖤🖤

[@humanworthmusic]

🙏🖤😘

[@moderntechnologyband]

xxx