Marketing Fails: Lessons Learned from Growing My Spray Tan Business
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- čas přidán 31. 12. 2023
- Embarking on the journey of growing a spray tan and teeth whitening business taught me invaluable lessons, especially in the ever-evolving world of marketing. In this video, I open up about some of my early marketing fails, sharing the missteps that shaped my approach and the lessons learned along the way.
Business Cards and Brochures: Why dropping them off at other businesses turned out to be a costly mistake and what digital alternatives work better.
Referral Discount Programs: The challenges I faced in tracking referrals and why the traditional approach can be a time-consuming mess.
Free Tans: How offering free services, while well-intentioned, gave off the wrong impression and what adjustments led to success.
Join me on this journey as I delve into the details of transforming marketing fails into successes. Discover the strategies I implemented to turn things around and make my beauty business thrive in today's digital landscape.
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I remember watching you a few years back when I was spray tanning and wow how much you have grown. Not only am I saying this to say how proud of you I am now I want to learn from you. I did a lot of fails, three years later now I am starting back up and I hope to be taking your class soon. Because you inspire me I am in my 50s and a single mother still you have given me the confidence to feel like I can actually do this, even though I live in Florida, I am a skin cancer survivor. So I am even more driven now.
Thank you so much! SO excited for you!
You are just amazing. thank you for always being so transparent!
Thank you!! I appreciate that compliment!!! Happy 2024!
❤ looking what to get into as a newly licensed esthiii & I'm loving this business idea 🎉 get it girl! ❤
I'm gunna start doing the Google review thing. It's on my intake form at the top. " Get an extra 10 minutes on teeth whitening" but I might have to do the discount thing
It works! You can do a monthly raffle on Instagram for those that leave google reviews also!
Keep in mind, asking for a review in exchange for a discount goes against community standards and they will deactivate/delete your account! Happened to a girlfriend of mine. :(