Behind The Scenes: How the BFI market a cinema season

The BFI’s marketing team discuss their work in promoting BFI Southbank’s programme.
Sebastian Stern, Marketing Manager at the BFI, and Darren Wood, Head of Brand and Content, talk about how we promote cinema in the 21st century.
They will take you on a journey through one of our most successful campaigns and talk about how we present cinema - both past treasures and current releases - so that they find new audiences.
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