Allison Cerra | Alkami Co:lab 2024 Keynote

This year at Alkami Co:lab 2024, Allison Cerra, Alkami's Chief Marketing Officer, used the story of Gloria Gaynor’s "I Will Survive" to illustrate the importance of uncovering hidden potential in digital banking. She emphasized that regional and community financial institutions need to look beyond the surface to find valuable opportunities in their market data. Cerra highlighted the distinct financial behaviors and needs of different generations, noting the significant impact of technological advancements and economic events on these groups.
Cerra also addressed the opportunities for financial institutions to enhance their appeal to businesses by simplifying their digital banking experiences. She debunked the myth that complexity is necessary for advanced functionality, advocating instead for a balance of powerful features and ease of use. Highlighting Alkami's offerings, she showcased how these can meet the complex needs of businesses while providing an intuitive user experience. Cerra concluded by discussing digital maturity, revealing that financial institutions can achieve significant revenue growth by leveraging data-driven strategies and innovative digital banking solutions.
Interested in learning how your financial institution can appeal and win the next generation of account holders?
Read Alkami’s 2024 Generational Trends in Digital Banking Study here: www.alkami.com/resource/gener...