The ONLY Google Ads Retargeting Strategy You Need

This is the ONLY Google ads retargeting strategy you need to be using for your eCommerce brand. Enjoy.
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Retargeting with Google ADs is one of the best way to increase the chances of having someone purchase from your store. The reality is, the more times you show up in front of a customer, the greater the chance of them converting.
There are two different ways to setup retargeting campaigns with Google but in this video, I go over one which I think is more ideal. And that is by simply adding the remarketing audience to an existing campaign.
Once added, it's a matter of monitoring over a specific time period to see what kind of results you get.
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About this channel: My name is Shri Kanase and I’m the founder of Yoru Marketing, the BEST Google Ads agency for eCommerce brands. My channel consists of all educational content related to running Google ads for your eCommerce brands. While many of these videos are advanced strategies and related to those eCommerce store owners looking to scale, it can help you in any part of the journey. So if you’re looking to increase sales for your eCommerce brand or find how to run PPC campaigns better, subscribe to my channel! #ecommerce #googleads #shopify

[@ShriKanase]

Run an e-commerce brand doing $1m+ per year and want to scale to the next level?
Let’s work together: yorumarketing.com/contact-us

[@ArcherJacobs-n8w]

Great video!

[@NewkFritz]

I miss the step by step vids, Google changes so much it's annoying relearning the platform

[@mohamedkisha3755]

Is there a way of making the standard shopping campaign only retargeting without adding negative keywords?

[@nVizGG]

check how many new customers u got from the pmax, segments new vs returning. I have never seen a higher number in new vs returning.

[@ShriKanase]

It's about creating an eco-system of traffic more than just driving customers from one vs the other

[@nVizGG]

@@ShriKanase And if so, I think its better to drive new customers w Std. shop, w customer data. But ifs pmax works for you, and u see a good result of new great. I have never seen it before

[@realzubidoo]

1st campaign is new customer only. 2nd campaign you unchecked the box in settings. What are the settings for the third PMax campaign?

[@ShriKanase]

Watch the video from 4:30

[@sourabhgupta4641]

Just a small query whenever we created campaign for new customer only, should we create assets group without creatives and audience signal ??

[@ShriKanase]

That should be based on the strategy itself