John Bianco (Sr. Assoc. AD for Communications) on His Best Texas Football Memories | 3rd & Longhorn

Derrick Johnson, Jeremy Hills, Rod Babers, and Nick Shuley are joined by Texas Senior Associate Athletic Director for Communications, John Bianco. They discuss how he ended up at Texas, Ricky Williams’ Heisman year, building relationships with players over the years, how his job has evolved, and working with head coach Steve Sarkisian.
3rd & Longhorn is a weekly in-depth Texas Longhorn Football show providing analysis and commentary from Lifetime Longhorn Football Players: Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective Founder Nick Shuley. 3rd & Longhorn takes you deep inside the world of Texas Football with a unique perspective from some of the best to ever put on the pads at the 40 acres.
Derrick Johnson: / superdj56
Alex Okafor: / alexokafor
Jeremy Hills: / jhills5
Fozzy Whittaker: / fozzywhitt
Rod Babers: / rodbabers
Nick Shuley: / nickshuley
0:00 - Welcome to Third and Longhorn
0:07 - Introduction to John Bianco
0:27 - John Bianco’s Journey to Texas
1:19 - Early Career and Influences
2:09 - Transition to Texas
4:04 - Memorable Moments at Texas
7:51 - The Heisman Era with Ricky Williams
10:36 - National Championship Highlights
13:39 - The Role of Media Relations
15:07 - Prioritizing Player Relationships
18:05 - Impact on Players and Community
19:01 - Handling Media and Social Media
20:05 - Navigating Social Media Challenges
25:06 - Why You Should Think Twice Before Tweeting
26:01 - The Importance of Professionalism on Social Media
27:05 - Lessons from NFL Coaches: Handling Media and Crisis
28:23 - Comparing Coaching Styles: From John Mackovic to Mack Brown to Charlie Strong to Tom Herman to Steve Sarkisian
34:03 - A Day in the Life of a Sports Media Professional
37:02 - Managing Communication in a High-Pressure Role
38:54 - Balancing Work and Personal Life
41:43 - Predicting Post-Professional Careers: Insights from Experience
44:05 - The Future of Media Careers for Former Athletes
45:29 - Advice for Aspiring Sports Information Professionals

[@daxlkelm75]

As a an ex-PR hack (sold my PR firm Groundswell PR) John and his team have done an epic job connecting Texas athletics with audiences over a vast landscape. PR pros salivate over a brand or organization with deep stories to tell. Huge high five to them! 🤘🤙

[@chantzcutts]

You guys continue to knock it out of the park. Another great interview. He was like a proud father talking about you all.

[@tmataya]

I didn't know what to expect on this one but it turned out to be one of the best!

[@michaelortiz5944]

All these interviews are great but this one was by far my favorite 😂

[@justingalton9733]

HOOK'EM JOHN! Thanks for all you have done for the program!

[@eemanuel4655]

John is the man.. how lucky are we as fans and the athletic department to have the best of the best...❤

[@HornsIllustrated]

A winning Hall of Fame interview!

[@24dking]

Tell me this fit on the LHN site thats coming?!?!?

[@Stingy22]

Hook em! 🤘🏻

[@christianlongoria2948]

Where can I get that hat that Derick Johnson is wearing??🔥